Connect with us

APPS

Instagram launches Threads, a Close Friends chat app with auto-status

Published

on

instagram launches threads a close friends chat app with auto status

What if Instagram could automatically tell your Close Friends youโ€™re ๐Ÿ  (home), ๐Ÿค“ (working), ๐Ÿš— (on the move), or ๐Ÿ›‹๏ธ (chilling and might want to hang out)? Thatโ€™s the idea behind Instagramโ€™s new companion app Threads, a Close Friends-only messaging experience that opens to the camera with shortcuts for instantly sending specific people photos and videos. Threads offers two brand new features called Status and Auto-Status that allow you to manually set an emoji as an away message to show Close Friends what youโ€™re up to, or opt in to letting Instagram select one automatically based on your location, accelerometer, and even your phoneโ€™s battery level.

Instagram Threads Auto StatusLaunching globally today on iOS and Android, this is Facebook and Instagramโ€™s next big swing at Snapchat, specifically targeting its top use case: rapid-fire camera and text messaging with your best friends. Sick of randos in your inbox? Only people in your Instagram Close Friends list show up in Threads so you can trust its notifications are important. You can still just use Instagram Direct in the main app or the two in parallel, though.

Whatโ€™s most unique is that Threads finally sees the launch the Facebook โ€œYour Emojiโ€ status feature we reported it was prototyping 18 months ago. Threads Status and Auto-Status offer conversation starters, contextual clues to why someone might not respond, and opportunities to meet up offline. But importantly, it leaves out a map or any exact location sharing to avoid being creepy and instead focus on what Close Friends are up to โ€” which determines if they can chat or hang out more than where they are.

Threads offers โ€œpersistent connectionโ€, Instagramโ€™s Director of consumer product management Robby Stein tells me. It was designed with three priorities: the ability to โ€œfully control who can reach youโ€, speed because โ€œIf most of your messages only go to a couple of people, why isnโ€™t the experience built around that?โ€, and โ€œHaving more of a connection through the day . . . even if you donโ€™t have time for a conversation.โ€

By building Threads as a separate app, Instagram has little to lose if it flops and could learn about what features to pull back into its main app. But if it succeeds, Threads cement itself as where you stay in touch with your favorite people, while pigeonholing other messaging options like SMS, WeChat, as Snapchat as noisy channels full of unwanted alerts.

Close Friends Only

Social networks have an inevitable problem. Eventually out of coincidence and courtesy, you add too many people as friends, filling the apps with people whoโ€™s content you donโ€™t care about and whoโ€™s messages you donโ€™t always want. Facebook, the catch-all network for everything from family to bosses to acquaintances. That leads people to feel uncomfortable sharing too much, and to distrust that the notifications they get are important.

Instagram Close Friends ThreadsNow Instagram is doubling-down on Close Friends which launched last November at TechCrunch Disrupt Berlin to let you secretly set a special group of best pals who get to see special Stories you set as visible to only them. Facebook had tried complicated Lists products in the past and never seen them gain significant traction because itโ€™s too tough to keep track of whoโ€™s in each. Instagram nailed the concept with a single list you edit as needed, though people donโ€™t know if theyโ€™re added or removed. Iโ€™m surprised Facebook doesnโ€™t already have its own Close Friends feature and itโ€™d be smart to build one.

Instagram already tried building its own standalone Direct messaging app, but shut it down after low usage since it didnโ€™t offer anything beyond what you already got in the main app. Casey Newton of The Verge reported Instagram was building an app with automatic activity sharing in August.

Advertisement

Now with Threads, Close Friends creates the foundation for something different. The only entries in your inbox are Close Friends, which you can edit in the app with the list syncing with your list on Instagram. You can hide any of those chats or group chats with exclusively close friends if you donโ€™t want to see them. You only need an Instagram account, not Facebook, to sign up. For some extra flavor, you can activate one of several dark mode-style themes for the app in color schemes like a yellower Sunrise or greener Aurora.

When you open Threads, youโ€™ll see open immediately to the camera like Snapchat. At the bottom are โ€œCamera Shortcutsโ€ that show friendsโ€™ faces you can tap on to send a photo or tap and hold for a video. You can also tap the โ€œdefault cameraโ€ shutter and the select everyone you want to message, or rearrange the order of the shortcuts. Since itโ€™s focused on speed, there are no filters or augmented reality masks, just drawing and text overlays for off-the-cuff commentary on whatโ€™s going on around you.

Swiping up from the camera reveals the Threads inbox, where you can tap into a conversation for a full-featured messaging experience just like in Instagram Direct. There you can send GIFs, camera roll content, and more. Without unsolicited messages in your inbox, your most important people stay closer to the top. โ€œI see more of my wifeโ€™s life now that weโ€™re in this productโ€ Stein tells me.

Passive Sharing With Auto-Status

Three years ago I wrote about โ€œthe quest to cure lonelinessโ€ through apps that help us meet up in the real world by breaking down the ambiguity of what friends are up to without requiring you to desperately ping them and feel embarrassed if ignored. Many products have tried and failed to make us less isolated through location broadcasting, passive sharing, and offline intent.

Foursquare let you say exactly where you were while its second app Swarm auto-shared it, but if youโ€™re busy it doesnโ€™t matter to me where you are and you probably donโ€™t want me dropping in. Snap Map and Facebook Nearby Friends similarly focused too much on the where instead of the what. Down To Lunch let you post an emoji of what youโ€™re doing but it lacked the necessary traction and built-in messaging to convert โ€œhey weโ€™re both availableโ€ to actually meeting up. The app Free was too complex.

To succeed, an app needed ubiquity, the privacy of only sharing this sensitive info with the right people, a focus on intention instead of location, and built-in chat for getting together. Instagram has the last three, so itโ€™s a matter of either making Threads popular or rolling this feature into the main app.

Advertisement

Instagram threads Status

With Status, you can set an emoji as your away message for one to four hours. You can select from pre-made ones with their own text tag lines, or define a new one from the full range of emoji. You can say youโ€™re ๐Ÿ‘ (free), ๐Ÿšซ (busy), ๐Ÿ“š (studying), or make something personal like ๐Ÿ˜ˆ (getting into trouble).

Meanwhile, Auto-Status defaults to off but can be turned on to give Instagram the ability to use data signals to choose an emoji for you. It will match your exact location to specific places like Home, Work, cafes, bars, traveling out of town and more. Your accelerometer lets it show if youโ€™re biking or driving. And your phone battery can let it display that youโ€™re low on juice or currently charging.

Why share my batter status? Stein tells me that if youโ€™re charging your phone, you might not be next to it and could be slow to respond. Or if youโ€™re low battery, you might suddenly stop replying all together. Thatโ€™s helpful knowledge to share with Close Friends even if itโ€™d be weird to post it more widely.

One problem is that who you want to message with often might include family or co-workers that you donโ€™t want to have see your Close Friends Stories, but the list is used for both. At the same time, Threads could boost Close Friends usage, leading people to share more intimate and silly stuff on Stories which do help Instagram earn money thanks to the ads in between.

Instagram threads logo

For now, though, Instagram tells me thereโ€™s no plan to monetize Threads directly or show any ads in it. In fact, Facebook wonโ€™t even use the exact locations pulled from the app to power ad targeting. Coordinates are only sent so it can match them to locations like a movie theater to show youโ€™re at the movies. Facebook wonโ€™t store the locations and they only stay on your device for a short period before theyโ€™re deleted.

Still, Auto-Status is sure to rile some who think Facebook and Instagram are too creepy to give any more data. But if the convenience of knowing your friend is available to hang out or is probably too stressed for a chat outweighs the companyโ€™s toxic brand, Instagram could develop an important new social behavior. Even if it doesnโ€™t monetize it directly, Threads could keep users locked into the Insta ecosystem where theyโ€™ll see plenty of feed and Story ads between message bouts.

Advertisement

Social graph bloat causes a chilling effect on sharing. Itโ€™s what Snapchat, Path, and other apps have tried to solve but ended up succumbing to. Instagram accepts that youโ€™ll inevitably connect with people you donโ€™t care much about out of social obligation, pity, or apathy. But by building whole products around just sharing with your favorite subset of people, it could unlock what we self-center โ€” the real us.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

APPS

Best ASO Tips To Boost Your App Search In 2022

Published

on

App Store Optimization Image fc2b1cab

You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications โ€“ last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then someโ€ฆ

Start with Your Application Nameย 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

Advertisement

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

Urge Users to Leave Reviewsย 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depictionย 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Capturesย 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

Advertisement

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Storeย 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits โ€“ the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages โ€“ in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

Wrapping Up!

You can employ a group ofย  Appย  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Advertisement

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

APPS

WhatsApp will finally let users encrypt their chat backups in the cloud

Published

on

whatsapp will finally let users encrypt their chat backups in the cloud

WhatsApp said on Friday it will give its two billion users the option to encrypt their chat backups to the cloud, taking a significant step to put a lid on one of the tricky ways private communication between individuals on the app can be compromised.

The Facebook-owned service has end-to-end encrypted chats between users for more than a decade. But users have had no option but to store their chat backup to their cloud โ€” iCloud on iPhones and Google Drive on Android โ€” in an unencrypted format.

Tapping these unencrypted WhatsApp chat backups on Google and Apple servers is one of the widely known ways law enforcement agencies across the globe have for years been able to access WhatsApp chats of suspect individuals.

Now WhatsApp says it is patching this weak link in the system.

โ€œWhatsApp is the first global messaging service at this scale to offer end-to-end encrypted messaging and backups, and getting there was a really hard technical challenge that required an entirely new framework for key storage and cloud storage across operating systems,โ€ said Facebookโ€™s chief executive Mark Zuckerberg in a post announcing the new feature.

Store your own encryption keys

The company said it has devised a system to enable WhatsApp users on Android and iOS to lock their chat backups with encryption keys. WhatsApp says it will offer users two ways to encrypt their cloud backups, and the feature is optional.

Advertisement

In the โ€œcoming weeks,โ€ users on WhatsApp will see an option to generate a 64-digit encryption key to lock their chat backups in the cloud. Users can store the encryption key offline or in a password manager of their choice, or they can create a password that backs up their encryption key in a cloud-based โ€œbackup key vaultโ€ that WhatsApp has developed. The cloud-stored encryption key canโ€™t be used without the userโ€™s password, which isnโ€™t known by WhatsApp.

whatsapp e2ee backup

Image Credits: WhatsApp/supplied

โ€œWe know that some will prefer the 64-digit encryption key whereas others want something they can easily remember, so we will be including both options. Once a user sets their backup password, it is not known to us. They can reset it on their original device if they forget it,โ€ WhatsApp said.

โ€œFor the 64-digit key, we will notify users multiple times when they sign up for end-to-end encrypted backups that if they lose their 64-digit key, we will not be able to restore their backup and that they should write it down. Before the setup is complete, weโ€™ll ask users to affirm that theyโ€™ve saved their password or 64-digit encryption key.โ€

A WhatsApp spokesperson told TechCrunch that once an encrypted backup is created, previous copies of the backup will be deleted. โ€œThis will happen automatically and there is no action that a user will need to take,โ€ the spokesperson added.

Potential regulatory pushback?

The move to introduce this added layer of privacy is significant and one that could have far-reaching implications.

Advertisement

End-to-end encryption remains a thorny topic of discussion as governments continue to lobby for backdoors. Apple was reportedly pressured to not add encryption to iCloud Backups after the FBI complained, and while Google has offered users the ability to encrypt their data stored in Google Drive, the company allegedly didnโ€™t tell governments before it rolled out the feature.

When asked by TechCrunch whether WhatsApp, or its parent firm Facebook, had consulted with government bodies โ€” or if it had received their support โ€” during the development process of this feature, the company declined to discuss any such conversations.

โ€œPeopleโ€™s messages are deeply personal and as we live more of our lives online, we believe companies should enhance the security they provide their users. By releasing this feature, we are providing our users with the option to add this additional layer of security for their backups if theyโ€™d like to, and weโ€™re excited to give our users a meaningful advancement in the safety of their personal messages,โ€ the company told TechCrunch.

WhatsApp also confirmed that it will be rolling out this optional feature in every market where its app is operational. Itโ€™s not uncommon for companies to withhold privacy features for legal and regulatory reasons. Appleโ€™s upcoming encrypted browsing feature, for instance, wonโ€™t be made available to users in certain authoritarian regimes, such as China, Belarus, Egypt, Kazakhstan, Saudi Arabia, Turkmenistan, Uganda and the Philippines.

At any rate, Fridayโ€™s announcement comes days after ProPublica reported that private end-to-end encrypted conversations between two users can be read by human contractors when messages are reported by users.

โ€œMaking backups fully encrypted is really hard and itโ€™s particularly hard to make it reliable and simple enough for people to use. No other messaging service at this scale has done this and provided this level of security for peopleโ€™s messages,โ€ Uzma Barlaskar, product lead for privacy at WhatsApp, told TechCrunch.

Advertisement

โ€œWeโ€™ve been working on this problem for many years, and to build this, we had to develop an entirely new framework for key storage and cloud storage that can be used across the worldโ€™s largest operating systems and that took time.โ€

TechCrunch

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

APPS

Dispo launches a test to gauge user interest in selling their photos as NFTs

Published

on

dispo launches a test to gauge user interest in selling their photos as nfts

Dispo, the photo-sharing app that emulates disposable cameras, started rolling out a test yesterday that will record user interest in selling photos as NFTs. Some users will now see a sell button on their photos, and when they tap it, they can sign up to be notified when the ability to sell Dispo photos launches.

CEO and co-founder Daniel Liss told TechCrunch that Dispo is still deciding how it will incorporate NFT sales into the app, which is why the platform is piloting a test with its users. Dispo doesnโ€™t know yet what blockchain it would use, if it would partner with an NFT marketplace or what cut of sales Dispo would take.

โ€œI think itโ€™s safe to say from the test that there will be an experience native to the Dispo app,โ€ Liss said. โ€œThere are a number of ways it could look โ€” there could be a native experience within Dispo that then connects through an API to another platform, and in turn, theyโ€™re our partner, but to the community, it would look native to the Dispo app.โ€

Dispo NFT 02

Image Credits: Dispo

This marks a new direction for the social media app, which seeks to redefine the photo-sharing experience by only letting users see the photos they took at 9 AM the next morning. From Dispoโ€™s perspective, this gimmick helps users share more authentically, since you take one photo and then youโ€™re done โ€” the app isnโ€™t conducive to taking dozens of selfies and posting the โ€œbestโ€ image of yourself. But though it only launched in December 2019, Dispo has already faced both buzzy hype and devastating controversy.

Until about a year ago, the app was called Davidโ€™s Disposables, named after co-founder and YouTuber David Dobrik. The app was downloaded over a million times in the first week after its release and hit No. 1 on the App Store charts. In March 2021, the app dropped its waitlist and relaunched with social network features, but just weeks later, Insider reported sexual assault allegations against a member of Vlog Squad, Dobrikโ€™s YouTube prank ensemble. In response, Spark Capital severed ties with the company, leading to Dobrikโ€™s departure. Other investors like Seven Seven Six and Unshackled Ventures, which contributed to the companyโ€™s $20 million Series A round, announced that they would donate any profits from their investments in Dispo to organizations working with survivors of sexual assault.

Advertisement

Liss told TechCrunch in June, when the company confirmed its Series A, that Dobrikโ€™s role with the company was as a marketing partner โ€” Liss has been CEO since the beginning. In light of the controversy, Liss said the app focused on improving the product itself and took a step back from promotion.

According to data from the app analytics firm SensorTower, Dispo has reached an estimated 4.7 million global installs to date since launch. Though the app saw the most downloads in January 2020, when it was installed over 1 million times, the appโ€™s next best month came in March 2021, when it removed its waitlist โ€” that month, about 616,000 people downloaded Dispo. Between March and the end of August, the app was downloaded around 1.4 million times, which is up 118% year over year compared to the same time frame in 2020 โ€” but it should be expected that this yearโ€™s numbers would be higher, since last year, the appโ€™s membership was exclusive.

dispo

Image Credits: Dispo

Now, with the announcement that Dispo is pursuing NFTs, Liss hopes that his company wonโ€™t just change how people post photos, but what the relationship will be between platforms and the content that users create.

โ€œWhy NFTs? The most powerful memories of our lives have value. And they have economic value, because we created them, and the past of social media fails to recognize that,โ€ Liss told TechCrunch. โ€œAs a result, the only way that a creator with a big following is compensated is by selling directly to a brand, as opposed to profiting from the content itself.โ€

Adding NFT sales to the app offers Dispo a way to profit from a cut of user sales, but it stands to question how adding NFT sales could impact the community-focused feel of Dispo.

Advertisement

โ€œI think there is tremendous curiosity and interest,โ€ Liss said. โ€œBut these problems and questions are why we need more data.โ€

TechCrunch

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS