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Fall 2019 Updates to Google Merchant Center

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fall 2019 updates to google merchant center

Google quietly rolled out several updates to Google Merchant Center in August 2019, which you may have missed if you weren’t paying close enough attention. While these updates were minor in nature, as advertisers it’s important to find ways to leverage new features as they are rolled out to continue bringing innovative ideas to grow our clients’ businesses. I’m going to recap some of the smaller updates and explain how the larger updates fit into (what I think is) Google’s long term plan for Merchant Center, managing feeds/shopping, and integrating their various products.

Navigation and Design Updates 

My two favorite Fall 2019 updates are the updated design and navigation elements for the Merchant Center UI. Google has simplified the left-hand navigation menu, condensing the most commonly used features into tabs labeled products, marketing, growth, and a few more depending on what is active. The overview tab gives a high-level view of different programs being managed through the Merchant Center to get a quick look to see if things are functioning correctly. 

GMC main tab overviewExample of Merchant Center overview page

Less used tabs from the previous left-hand navigation menu have been moved to the wrench drop-down in the top right. Here you can find all the tools and settings related to Shipping and Returns, Taxes, Business information, and much more. 

The overall design of the site has been revamped to closely resemble the re-branding of other Google products over the last year. This is a continuation of the play for Google to integrate their products, improve cohesion across entities, and reduce friction when learning interfaces. This usability change will especially help smaller advertisers who have less time to spend on each platform and can get in and out more easily. 

Changes to Promotions & Diagnostics

In the new “marketing” tab on the left navigation menu, you can find all the promotional feed and setup options. Advertisers now have the ability to see the different stages of approvals for promotion extensions for Google Shopping. This is an expansion of the Fall 2018 update that completely overhauled the promotion extension creation interface. E-commerce account managers that have a hefty promotion schedule will appreciate this update because it allows for more transparency into the review process to reduce the unknown of when your promotions will go live.

GMC promotion extension exampleExample of updated Merchant Center promotion approvals

Along the lines of product disapprovals, I have to also mention Google has updated their product diagnostics page from updating twice daily to near real-time updates. This will help immensely when a product feed is being updated or switched and less time will be needed to wait for updates to see if your changes worked or not. 

Bonus tip: Google also confirmed in August that GTINs, MPNs, and Brand Names are no longer required for products to be approved for Google Shopping. Having these fields will still enrich your product data and make the products easier to find. 

GMC disapproval exampleExample of diagnostics page

The Meat of the Revamp

The newest feature added into Merchant Center is the ‘growth’ tab on the left-hand nav menu which houses three main components:  opportunities, market insights, and manage programs. 

The opportunities section is a clear replica of the ‘recommendations’ section within Google Ads and provides high-level ideas for optimizing your Shopping campaigns. This is aligned with Google’s market position of focusing more on self-serve advertisers that don’t have time for many day-to-day optimizations. We have seen this trend in the industry for years now, with Google catering more and more to smaller advertisers who have less time to spend in accounts and need to leverage machine learning for 1-click optimizations. Find out what other trends you can get in front of now in our latest webinar, predictions for online marketplaces in 2020

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GMC optimizations exampleExample of Merchant Center opportunities

The ‘market insight’ tab is a competitor product tool that aggregates product pricing and volume insights. The ‘top products tab’ shows overall top products on Google you aren’t advertising, while the ‘personalized’ tab shows products that related to what’s in your feed that you’re not advertising. 

GMC market insights exampleExample of Merchant Center market insights

At first glance, this section may not help many advertisers who have set product SKUs or are the sole distributor of certain products, but there are several out-of-the-box ways we can leverage this data as digital advertising managers. We can:

  • Use this product data to provide clients with insight into trends in their industry that are specific to digital
  • Investigate  a dip in performance for a particular SKU, see if any products in this list overlap with that SKU, and what search volume it is experiencing
  • Get in front of potential query exclusion through analyzing the current top products. 

Conclusion 

Google has been amping up the frequency of updates relating to the Merchant Center, product feeds, and Shopping programs throughout  2019. Moving into 2020, my prediction is for Google to continue rolling out updates aimed at smaller advertisers that reduce barriers to entry into the online marketplace. 

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

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1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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