Google Reveals the Top Halloween Costume Searches for 2019

Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches.

Whether you’re looking to target last-minute shoppers, or perhaps looking for some inspiration yourself, here are the costume ideas dominating Google search this year.

Most Searched Halloween Costumes

The most-searched Halloween costumes in the US this year are:

  • IT
  • Witch
  • Spider-Man
  • Dinosaur
  • Descendants
  • Clown
  • Fortnite
  • Chucky
  • 1980s
  • Unicorn

Most Searched Couples Costumes

The most-searched Halloween costumes for couples this year are:

  • Lilo and Stitch
  • Bonnie and Clyde
  • Cosmo and Wanda
  • Adam and Eve
  • Cheech and Chong
  • Mario and Luigi
  • Chucky and Tiffany
  • Sonny and Cher
  • Rick and Morty
  • Phineas and Ferb

Most Searched Group Costumes

The most-searched “good-for-groups” costumes this year are:

  • Descendants
  • Fortnite
  • Stranger Things
  • 1980s
  • Toy Story
  • Power Rangers
  • Star Wars
  • The Wizard of Oz
  • Minecraft
  • The Powerpuff Girls

Most Searched Pet Costumes

The most-searched costumes for pets this year are:

  • Chucky dog costume
  • Ewok dog costume
  • Spider dog costume
  • Pennywise dog costume
  • Dinosaur dog costume
  • UPS dog costume
  • Demogorgon dog costume
  • Shark dog costume
  • Batman dog costume
  • Ghost dog costume

Trending Costumes for Babies

The currently trending “baby costumes” right now are:

  • Banana
  • Dalmatian
  • Grinch
  • Pennywise
  • Stay Puft
  • Starbucks
  • Concha
  • Pumpkin
  • Deer
  • Olaf

For even more granular data on Halloween costume searches in 2019, see the Google Trends data here.

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About the Author: Matt Southern

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.