Amazon Advertising this week launched Sponsored Display to vendors who sell on Amazon in the United Kingdom, Germany, France, Italy, Spain, India, Japan, and Canada.
Sponsored Display is a self-service advertising solution that enables advertisers to engage shoppers who showed interest in categories related to the promoted ASIN or by targeting select products or categories on Amazon.
Advertisers can build Sponsored Display with creatives that are customizable, auto-generated, and then optimized for performance.
Product Display Ads interest and product targeting are available through the Amazon’s advertising console within Sponsored Display. Amazon says that all Product Display Ads campaigns are now part of Sponsored Display, and no additional actions are required.