Looking for more insights to help you map out your holiday marketing strategy?

Here are some additional considerations from Animoto’s study:

  • For consumers, video is the most helpful way to learn about a product when holiday shopping
  • Facebook is the most effective platform for brands’ holiday marketing efforts
  • Marketers say that video is the most effective social media strategy for the holidays

Learn more about how marketers and consumers are navigating the holidays this season in the infographic below.