Influencer marketing is one of the most cost-effective tactics of today. According to a study by Tomoson, every $1 spent on influencer marketing brings, on average, $6,50 in benefit. Moreover, the top 13% of businesses utilizing influencer marketing saw a return of at least $20 per dollar spent in 2018.
The rise of social platforms has also democratized influence. Now, rather than just celebrities, anyone can share content around their passion and build a loyal following – influencers can have a few hundred followers or a few million, and each can drive significant results, when targeted correctly, in alignment with your offerings.
But that targeting is key. One of the key challenges of influencer marketing is finding the right influencers to work with to maximize your campaigns.
Are you looking for better ways to find and connect with the right influencers for your business?
The below infographic provides a listing of seven tools which can help in your influencer discovery process.