Connect with us

MARKETING

Social Media Predictions For 2020, According to 3 Experts

Published

on

social media predictions for 2020 according to 3

What will 2020 look like in the social media space? Over the course of the decade, social platforms including Instagram and Pinterest launched and were swiftly integrated into personal and professional social media marketing. During the last couple years, micro video app TikTok hit 1.5 billion downloads while Facebook breached data protection laws in the Cambridge Analytica scandal.

The motto for social media moving forward may be to expect the unexpected, but are there any trends we can anticipate in 2020? I spoke to a few social media influencers and professionals to see what they predict will be on the rise next year — and what won’t.

1. IGTV will be the next TV.

Jenay Rose is a business coach and social media professional who teaches women how to become online entrepreneurs. Rose excels at teaching women how to start and scale six-figure online businesses because she has done it herself. Within the last twelve months, Rose built a six-figure business on Instagram. She has over 80k followers on Instagram, and is able to reach hundreds of thousands of women daily across her social media accounts.

In 2020, Rose says that social media will move into video. IGTV, Instagram’s standalone video app, will be at the forefront of this pivot.

“There’s such a huge push for educational content now, with most viral content becoming funny quotes or meaningful graphics,” Rose says. “Video is going to quickly follow this trend.”

Advertisement

2. Subscribe, rate, and download (more) podcasts.

Video aside, get ready to subscribe to more podcasts. Rose also hosts her own weekly podcast, Align Your Life, and says podcasts are a higher way to convert because you’re quite literally in someone’s ear.

“Once, content only needed to be pretty,” Rose says. “Now, it needs to keep the viewer and listener’s attention for longer spans, as creators who get someone to stay on the platform longer are rewarded.”

3. TikTok will be the next big social media platform.

Technically, TikTok is already a massive platform with adults and Gen Z. Launched by Chinese developer ByteDance, the site launched in 2016. More than 500 million users actively use the app worldwide and over one million videos are viewed every day. In 2020 and beyond, it’s safe to say global brands will likely establish TikTok presences of their own. These accounts will be used to establish a brand voice, engage with audiences, and attract younger consumers.

4. Sea changes for influencer partnerships.

Advertisement

In November 2019, Instagram began testing removing “likes” from their platform. The shift may benefit mental health and relieve the pressure of judgement for site users, but for social media influencers it means re-strategizing their influencer marketing efforts.

Rachel Ford, President of boutique content marketing agency Ford Media Lab, is forecasting that whether or not likes are here to stay, influencer partnerships with brands will change.

Ford compares it to the engagement drop business marketers felt without an ad spend.

“It can be speculated that influencer partnership performance will turn similarly into pay-to-play,” Ford predicts.

Does this mean that influencer partnerships are over? Not at all. “We anticipate that companies will seek new and creative ways to partner with influencers to prove ROI,” Ford says.

What about the influencer? With or without likes, how can they pivot forward? Ford anticipates that influencers will adapt to find new ways to offer value and earn brand partnerships. “Brands can adapt to this change by seeking more integrated partnerships. This utilizes the influencer’s influence on and off of their owner social channels, and allows brands to work more closely with agencies that vet influencer partners to deliver strategic results.”

Advertisement

Kara Freedman is a marketing and eCommerce manager for Conrad New York Downtown, a luxury hotel based in New York City. Her prediction is that in 2020, brands will end working with influencers on a one-off basis. Instead, they’ll regularly work alongside well-known and respected influencers.

“When brands work with influencers on a consistent basis, their followers have a better feel for the product, know they endorse it, and want to follow along to see what’s next,” Freedman says.

Socialmediatoday.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Trends in Content Localization – Moz

Published

on

Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

How AI Is Redefining Startup GTM Strategy

Published

on

How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

More promotions and more layoffs

Published

on

More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

Advertisement

Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

PX3zocqNZfzMbWNEZhW9dZnAgkdPrLW8fjkrbVrcEkrNJpJiXrVKkjlQ0Tzuj8YKh Ht9HTEvmxDDt0ZsntfYiZHS0NJ7zEZ 6yMT3OjZajbaXBFV1D2Pk5euJeHKdRuzOzM5ZUxwNtsVNaiIbNrd Q

Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

FIHUBtZJfK3IzbyZl C6WXBPTE64Gzg1URDzQUXCrD8YkAPZS7mmjpmAAiuhhheJUE4dGVcn6e9XW87ogLVz0Ya4rqHwB8WfXTHS W0hRW7yEdr2bQNjlTwnXvNhMv9NZ092pq1ws7lu DYqLV8i6fcFIHUBtZJfK3IzbyZl C6WXBPTE64Gzg1URDzQUXCrD8YkAPZS7mmjpmAAiuhhheJUE4dGVcn6e9XW87ogLVz0Ya4rqHwB8WfXTHS W0hRW7yEdr2bQNjlTwnXvNhMv9NZ092pq1ws7lu DYqLV8i6fc

Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

Advertisement

Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS