SOCIAL
Twitter Shares the Top Tweet Trends of 2019
What were the biggest trends on Twitter in 2019?
This week, Twitter has published its latest listings of the key events, celebrities, sports teams, and more which drove conversation on the platform in 2019.
Twitter has published its full insights in this tweet thread, but here’s a look at some of the topic-based listings and notes.
First off, the most tweeted about TV shows for 2019 were (no surprise) ‘Game of Thrones’ and ‘Stranger Things’.
The final season of ‘Game of Thrones’ generated a heap of hype leading in, then sparked a lot of subsequent debate afterwards. The popularity of ‘Stranger Things’ is also a big win for Netflix and its original content.
In terms of films, ‘Avengers: Endgame’ came out on top for Twitter mentions.
Interesting to also note the discussion of ‘Joker’, which is probably the least mainstream on the list, though ‘Weathering with You’ also has a more limited market.
Twitter has also published two lists of most discussed athletes – women:
And men:
Interesingly, NBA star Kawhi Leonard has only tweeted four times, with his last tweet coming back in 2015, showing that you can be a Twitter influencer without actually using Twitter (within certain parameters).
Meanwhile, the top sports team list offers few surprises:
Twitter’s also included a listing of the most discussed actors:
And musicians:
And then, of course, the most used emojis via tweet:
Most of the listings are largely as you’d expect, so in terms of insight, there’s not a heap of revelation to help in your planning. But it is interesting to note the various trends, and to consider what Twitter users are most interested in, with respect to your content approach.
The listings could also be interesting for entertainment and media brands – if you’re looking to generate buzz, it may well be checking out the above TV and movie franchises do it. The celebrities are less helpful in this respect, as they bring their fanbase with them, but it’s interesting to consider what makes a TV show or movie ‘tweet-worthy’, and whether you can use the same in your approach.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
Turkish startup ikas attracts $20M for its e-commerce platform designed for small businesses
A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
Roundel Media Studio: What to Expect From Target’s New Self-Service Platform
Google Limits News Links In California Over Proposed ‘Link Tax’ Law
Unlocking the Power of AI Transcription for Enhanced Content Marketing Strategies
Google Search Results Can Be Harmful & Dangerous In Some Cases
Daily Search Forum Recap: April 12, 2024
10 Paid Search & PPC Planning Best Practices
Google Unplugs “Notes on Search” Experiment
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
-
WORDPRESS6 days agoTurkish startup ikas attracts $20M for its e-commerce platform designed for small businesses
-
PPC7 days agoA History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
-
MARKETING6 days agoRoundel Media Studio: What to Expect From Target’s New Self-Service Platform
-
SEO5 days agoGoogle Limits News Links In California Over Proposed ‘Link Tax’ Law
-
MARKETING6 days agoUnlocking the Power of AI Transcription for Enhanced Content Marketing Strategies
-
SEARCHENGINES6 days agoGoogle Search Results Can Be Harmful & Dangerous In Some Cases
-
SEARCHENGINES5 days ago
Daily Search Forum Recap: April 12, 2024
-
SEO4 days ago10 Paid Search & PPC Planning Best Practices
