LiveRamp launches a Consent Management Platform

Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and publishers to interact with consumers, and manage their data.

Liveramp last year bought Faktor, a consent management platform (CMP) made in the Netherlands, Europe, that was now rebranded as Liveramp’s Consent Management Platform. The domain faktor.io is now redirecting to liveramp.com.

According to Liveramp, the debut of Privacy Manager signals the full integration of Faktor into LiveRamp globally, following the acquisition.

Liveramp says Privacy Manager is engineered to be integrated across websites and mobile apps, and gives individuals control over their data, publishers can command higher CPMs with permissioned data, and marketers can obtain a higher return-on-investment (ROI) by collecting and activating validated permissioned data to reach audiences.

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