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Bitcoin Clinches Top Spot in Crypto Social Media Mentions

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Bitcoin is the most mentioned term related to innovative value transfer systems, data from social media on the topic of payment and fintech, reveals. BTC received 957 mentions in December, as the coin wrapped up a stunning decade of price appreciation.


Analysis of social media activity by GlobalData revealed Ethereum was also an often-mentioned term, with 158 mentions in December. The coin is not as prominent itself but has become the basis for a wider system of tokens and payment channels. The analysis reveals the crypto space has become an integral part of a boom in payment service and fintech expansion.

The decade ahead is one anticipated to be swept with technological disruption, the way we #pay for things makes no exception. GlobalData has forecast which #Countries will most likely be the #leaders in moving towards a truly #cashless #society https://t.co/xyy0xoqzMO

— GlobalData Banking (@Banking_GD) January 13, 2020

Tweets and mentions of BTC are often related to price action and predictions. In 2019, this was also the leading coin, with a robust 92% net gain, explaining the active discussion. Over the past year, BTC also dominated the market in terms of overall capitalization and brought more attention to itself with new futures and options platform launches.

Cryptocurrency is also an often-mentioned term, with 809 mentions in December. According to analysis, a boost to mentions came from the ShapeShift and Coinbase Twitter handles, stressing the possibilities for safer transactions.

Cryptocurrency, Blockchain Still in Vogue

Crypto and cryptocurrencies were the second most mentioned terms during December. Improved security for trading digital currencies was highlighted in tweets by digital currency trading platforms ShapeShift and Coinbase that came up with new features to safely transact using cryptocurrencies. Overall, cryptocurrency was mentioned 809 times on social media.

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.@YouTube just removed most of my crypto videos citing “harmful or dangerous content” and “sale of regulated goods”… it’s been 10 years of making videos, 200k+ subs, and 7M+ views. WTF are you guys doing @TeamYouTube?! pic.twitter.com/MPcKbBVrC4

— Chris Dunn (@ChrisDunnTV) December 23, 2019

Blockchain was still one of the hot terms, mentioned in relation to venture capital. Blockchain is viewed as the more harmless term, possibly allowing the usage of the technology without adopting a disruptive stance to money or finance. Active mentions come on the tail of increased venture capital investments in the space, from $2 million in 2012 to as much as $2.5 billion in 2019, as noted by Bitcoin supporter Jameson Lopp.

Fintech was also a breakaway topic, with 381 mentions. The sector expects expansion and adaptation in 2020, as fund inflows to this space grew in the last few months of 2019. Mentions of fintech were tied up with relations to AI, machine learning, blockchain, as well as 5G, cybersecurity, and Chinese fintech ecosystems.

In 2020, the expectations are for regulations to become clearer and more transparent, as the sector sheds most of its fly-by-night projects. Regulators constantly adapt to new inventions in the space, moving in to either codify or ban some activities. Regulations in the EU tend to focus on money-laundering and terrorist financing. The US Securities and Exchange Commission looks into IEO token sales, with a critical eye on breaking securities law.

What do you think about the prominence of Bitcoin in social media mentions? Share your thoughts in the comments section below!


Images via Shutterstock, Twitter: @Banking_GD, @ChrisDunnTV

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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