Google Maps last week turned 15 years old. Google Maps was launched on Feb 8, 2005, and has become the most utilised map in the world. According to Google, Google Maps is used by over 1 billion people every month.
Although the price increase back in 2018, developers are using Google Maps API. According to Google, Google Maps API, launched in 2005, is present in over 5 million websites and apps.
How do advertisers and retailers appear on Google Maps?
Google created Google My Business in June 2014. Google My Business is a one-stop-shop for business owners to manage their presence on Google Maps and Search by updating their business info, adding photos, and responding to reviews.
And how to place ads on Google Maps?
The only way to advertise on Google Maps is via Google Ads. On Google Ads, advertisers can activate Local Search Ads on Google Maps.
Local Search Ads lead users to call or visit locations, and they feature business locations. Google says the benefits are to get more store visits, get more calls, and help customers to know more about the business.
Local Search Ads have a CPC buying model. Advertisers pay cost per click on location detail clicks, direction clicks, clicks-to-call clicks, or website clicks.
In order to do Local Search Ads, advertisers need to create first a Google My Business listing.