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Reddit Releases 2019 Transparency Report

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reddit releases 2019 transparency report

Reddit has published its latest transparency report, which details all the content removals and enforcement actions that the platform has taken over the last year.

As an overall summary of the key notes, Reddit says that it:

  • Removed 53M pieces of content in total, mostly for spam and content manipulation (e.g. brigading and vote cheating), exclusive of legal/copyright removals, which we track separately.
  • Removed​ 222k pieces of content, 55.9k accounts, and 21.9k subreddits for Content Policy violations
  • Quarantined 256 subreddits​​
Reddit Content Removals in 2019

“Quarantined” communities, it’s worth noting, are subreddits which don’t necessarily break the platform’s rules, but have been found to be sharing highly offensive or misleading content. Quarantined communities display a warning which requires users to explicitly opt-in before viewing, limiting exposure – and often, according to Reddit, prompting members to re-think their posting practices.

As per Reddit:

“The vast majority of content removals on Reddit are executed within individual subreddits by Mods. In 2019, Mods removed 84,140,588 pieces of content from Reddit. This represents the vast majority of all non-spam content removals on Reddit in 2019. These removals are largely based on individual subreddit rules that are unique to each community and set by the moderators and communities themselves. While there may be overlap between enforcement of these rules and the Reddit Content Policy, Moderator actions are entirely separate from removals carried out by Reddit Administrators.”

As you can see in the chart above, the overall amount of content removed by Reddit in 2019 was only a tiny fraction of the platform’s overall activity. For comparison, in 2018, Reddit mods removed 50,374,368 pieces of content.

In addition to this, Reddit notes that it received 110 requests from government entities to remove content, of which it complied with 37.3%. The platform says that it also removed around 5x more content for copyright infringement than in 2018, “largely due to copyright notices for adult-entertainment and notices targeting pieces of content that had already been removed”.

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Reddit Content Removals in 2019

It’s interesting to see how Reddit is working to maintain its platform rules, and keep subreddits in line with community standards. Once considered one of the more open platforms, where people could share pretty much anything they wanted, the company is working to improve its standing in order to secure more ad spend. In order to do that, Reddit needs to underline its brand safety credentials, and the data here suggests that it is improving in this regard. 

Reddit’s full report includes full insight into Government requests, regional queries and more. You can read the full Transparency Report here.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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