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Facebook-Owned CrowdTangle Provides New Trend Search Tools and COVID-19 Content Tracking

Published

4 years ago

March 18, 2020

facebook owned crowdtangle provides new trend search tools and covid 19 content tracking

Facebook-owned social media monitoring tool CrowdTangle has launched a new search feature to help journalists and students track down relevant information on evolving web trends.

As shared by CrowdTangle CEO Brandon Silverman:

Today, we are launching CrowdTangle Search, a powerful new tool that lets our users search memes, see social trends over time and access page transparency data across FB, IG and Reddit (2/3) pic.twitter.com/x2lCHGAi9O
— Brandon Silverman (@brandon33175) March 17, 2020

As you can see here, the new option will enable CrowdTangle users to search for any term in order to access a display of all the relevant mentions, along with a chart showing the query’s popularity, based on post volume over time. You can also narrow down your search by platform or to specific time frames, and even by memes specifically, using the additional qualifiers along the right of the main screen.

CrowdTangle isn’t available to everyone, with only selected users allowed to access the tool, so the update is not universally helpful. But for those who can access the platform, it can be hugely helpful in keeping track of the evolving Facebook and Instagram conversation, and this new search option will only make it more valuable in this respect.

In addition to this, CrowdTangle has also added a new set of publicly available, regional dashboards for COVID-19, highlighting all the relevant, public Facebook and Instagram posts on the subject across 45 markets.

Click into any of these regional displays and you’ll be shown a dashboard of mentions specifically relevant to that region.

The dashboards are similar to the US Presidential Election dashboard CrowdTangle also rolled out recently, which, in that instance, aims to provide more transparency over branded content funded by political candidates.

The public COVID-19 info displays provide a broader picture of what’s being shared in relation to the pandemic, including major announcements from news outlets and smaller-scale notes and discussions posted on each platform. Which is interesting, and definitely gives you a better understanding of the evolving impacts, but like all the COVID-19 info at the moment, it can also be a little overwhelming, with so much happening, and so little control or insight into how the tide might shift.

Maybe best for use in moderation – but if you’re working for a news organization or in government, the dashboards could prove hugely valuable in keeping up to date with the impacts.

You can access the COVID-19 regional dashboards here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.