Google to introduce CTAs on bumper and non-skippable YouTube ads

Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.

Call-to-action overlays were currently available for TrueView ads, and Google says that soon will be available for bumper and non-skippable ads.

The specs for YouTube CTAs are:

  • CTA text: 1 line with up to 10 characters
  • Headline text: 1 line with up to 15 characters
  • Display URL: The URL displayed to the users on the overlay
  • Landing page: The URL to which the overlay links. Can be a redirect and/or link to an external site.
  • Thumbnail: Auto-generated from the YouTube channel’s icon

CTAs are required for TrueView for action campaigns, but optional for brand campaigns.

Read More

Spread the love
Advertisements

You May Also Like

About the Author: Entireweb