Google to introduce CTAs on bumper and non-skippable YouTube ads

Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.

Call-to-action overlays were currently available for TrueView ads, and Google says that soon will be available for bumper and non-skippable ads.

The specs for YouTube CTAs are:

  • CTA text: 1 line with up to 10 characters
  • Headline text: 1 line with up to 15 characters
  • Display URL: The URL displayed to the users on the overlay
  • Landing page: The URL to which the overlay links. Can be a redirect and/or link to an external site.
  • Thumbnail: Auto-generated from the YouTube channel’s icon

CTAs are required for TrueView for action campaigns, but optional for brand campaigns.

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