Trends To Keep Up In Digital Marketing

Some digital marketing trends to follow in 2020

In recent years, the industry has seen sudden popularity by the digital marketing agency. With access to various software platforms and options, the chances of competition have increased. The retail landscape has also been witness to constant changes. This has only intensified the scenario.
Considering the situation stated above, it calls for change in approach. Irrespective of factors like the company’s role, whether it’s a new organization or have been in the industry for a long time or in what their expertise lies; they have to be immensely creative and make their path through the disruptive content. Here they have to make a potion with a proper combination of breakthrough ideas and technology. It is not just a mere option for any consideration. To increase profitability with closely complimenting growth, this is the demand of the hour.
Moreover, digital marketing is easily adaptable. Companies need to keep a close tab on the changing market trends. For this, the enterprises invest enormously in a digital marketing agency. The agency provides them with the latest digital marketing services which increase the company’s visibility. Hence, in turn, increases their demand among consumers.
After analyzing the scope of digital marketing services, let’s go through some market trends that will be popular in 2020.

1. Video content emerges as rulers

Even a normal perspective on social media will tell that video contents are more impactful. They have more engaging power, and hence are popular. Video contents are very effectively consumed as compared to other forms of content.
But as one is aware, the various platforms are flooded with videos. With so many videos continuously coming up, it becomes difficult to decide the worth of the video.
To stand out in the competition, brands generally make one video and cut it into pieces. This way they think that they increase their frequency. They expect that this will, in turn, enhance their visibility.
Here, they fail to understand that it is quality that matters and not quantity. Just create one HD quality video and upload it on all the platforms which are accessible to you. This will bring more positive results.
When you have understood the basics, then you can move to the next step. After analyzing the consumer’s psychology, it is evident that live videos are more impactful. They have greater chances of connecting with the consumers. This ensures higher engagement which will bring more traction.

2. Voice search, the next big bang thing

It is very difficult to say that today’s generation has managed to escape the impact of voice search. The most phenomenal technological advancement of the decade. Keeping in mind the change in lifestyle, everyone has become a great fan of this new technology.
Google being the master in this field, effectively organizes the information into featured snippets at a voice reach. Therefore, to search for any product, one no more goes to the site. Instead, they read the snippet and from there itself decline the further idea.
This can massively bring the traffic down, affecting the brand negatively. We are in a world where everything needs to be done instantly. The world around us can change in a flick of a second.
To combat such a situation, branding needs to be done effectively. The tone has to be set up specifically so that you make an impact on the consumers. So the next time the customer wants to buy a product he/she will directly go to your site rather than voice searching.
Hence, the company has to get those snippets by employing structured data on your site. This is achieved with the help of SEO. To stay on the top and maintain your position you need to replace dropping down mobile traffic with voice search.
Therefore, during such a situation it is your service and transparency that will help you get past the situation which is not rocket science to achieve.

3. Treat customers as people and not an entity

The customers today can no longer be fooled. They come up with their backup of knowledge and know it very well when the company is just extracting money.
The brands need to change their approach where the consumers are not treated as mere potential traction. They need to treat them as the person they are and not as an entity.
By being authentic, relatable and relevant they can ensure customers remain loyal to them. All they need to do is answer the queries of the customers, provide them with useful information and personalize the tone.
This will showcase them in positive light who care about their customers and not as brands set on a money-making spree.
Thus, in the end, it can be seen that apart from the techniques, one has to be at the tip of the toe. By constantly keeping note of the latest trends accompanied by creative skills one can turn things into their favour.

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About the Author: Twenty7 Inc