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Twitter Removes George Floyd Tribute Video Posted by the Trump Administration

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twitter removes george floyd tribute video posted by the trump administration

The stand-off between Twitter and US President Donald Trump continues on, with Twitter once again taking action on a tweet from the Trump Campaign.

On Friday morning, Twitter removed a George Floyd tribute video which had been posted by Trump’s team. The video was not posted on Trump’s personal account, but had been put together and shared by his campaign in order to underline Trump’s response to the incident, and the subsequent #BlackLivesMatter protests.

The video was posted to Twitter on June 3rd, after first being published to the Trump campaign’s YouTube channel (where it’s still active).

Twitter says that the video was subject to a copyright claim, which lead to its removal – though as noted, it remains active on YouTube.

It’s the latest in Twitter’s apparent escalation of enforcement efforts against the Trump administration – though Twitter has reiterated that there has been no change in policy or approach, it’s simply enforcing its guidelines around election integrity, glorifying violence, and now, copyright.

Twitter has long been criticized for failing to address comments made by Trump via his tweets, even when they were in clear violation of platform rules. Twitter’s stance had been that because Trump is a public figure, the normal rules didn’t apply – but in recent weeks, Twitter has started to take action, with a series of removals and warning prompts added to comments from Trump and his team (full timeline of events below).

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That’s prompted other platforms to also re-assess Trump’s comments and usage on their platforms, with Snapchat removing Trump’s account from its Discover recommendations earlier this week.

The increased pushback from social platforms has prompted Trump to seek legal recourse, calling for a review of Section 230 laws which protect social platforms from liability for what users post. The review will be carried out over the coming months, and if changes are made, that could have significant impacts for all online platforms – but at present, the general legal consensus is that there’s limited grounds for change.

There’s also a level of reputational risk for Twitter – by taking action against President Trump, it could see Trump’s supporters moving away from the platform and seeking alternate options.

Though that hasn’t happened as yet – according to Apptopia, Twitter saw a record number of new installs this week as people seek real-time updates on the #BlackLivesMatter protests, and likely the President’s response to such.

Twitter downloads

If anything, Twitter’s actions have helped it generate more attention, and prompted more users to tweet. That trend, you’d assume, won’t hold once the initial protest action has settled, and ideally, concrete steps for progress are established as a result. But still, the data would suggest that Twitter is, if anything, becoming a more important channel for such, despite its actions against Trump’s comments.

That could actually serve as an interesting case study for other platforms to consider the same – Facebook, for example, has said that it has left Trump’s comments up on its platforms because the public have a right to know what elected officials have to say, but you would assume, at some level, that engagement also factors into that, with people responding, commenting and sharing the same, sparking further engagement.

The data here suggests that engagement rates may not be impacted as significantly as you might assume, which could lessen that as a factor in such assessments – though, again, it’s not the key factor in play.

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Either way, it’s interesting to see how the stand-off between Trump and Twitter is playing out, especially within the broader context of the upcoming US election, where social media is expected to play a significant role. 

Here’s a full timeline of the key events thus far:

timeline of events - Twitter v Trump

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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