SOCIAL

YouTube Announces #CampYouTube to Keep Kids Engaged, New Learning Toolkits for Creators

Published

4 years ago

June 23, 2020

youtube announces campyoutube to keep kids engaged new learning toolkits for creators

With regular kids summer camps off the cards this year due to COVID-19, YouTube is offering some online alternatives, while it’s also added a new set of education resources to help creators maximize their YouTube presence.

First off, YouTube has today announced a new #CampYouTube initiative which aims to re-create some of the most popular camp experiences via YouTube videos.

As explained by YouTube:

“With Google searches for “virtual summer camps” spiking over the past few weeks, we want to help parents structure this new normal. Starting today, Camp YouTube will spotlight content on the [email protected] site and YouTube Kids across beloved summer camp themes, such as arts, adventure, sports, STEM, and more. We’ll have over 1,200 videos programmed during this two-week period with content refreshed every weekday through Sunday, July 5.”

The COVID-19 restrictions have meant parents need to increasingly rely on digital tools to keep their kids entertained. And while you might not want your kids to be spending even more time watching YouTube videos, the #CampYouTube initiative may help to provide some level of normalcy and interaction, along with an educational element, helping to supplement that lost camp experience.

The increased reliance on YouTube for entertainment may actually make YouTube stars even more prominent and significant to the next generation. YouTube celebrities like PewDiePie already dominate online culture, and with kids spending even more time within these worlds, you can expect YouTube stars to become increasingly influential over time.

If kids were already aspiring to become YouTube stars over astronauts last year, that’s probably even more the case now, which could have significant impacts for future content and outreach strategies.

And that also leads into the next new announcement from YouTube – the platform has additionally launched a new set of learning toolkits, designed to help creators maximize their YouTube channels.

Introducing a ???????????????????? ???????????? page full of resources to help you and your channel thrive, including:
???? Content strategies & best practices
???? Creator Academy courses
???? Exclusive perks from our partners
????️ Workshops by YouTube Spaces
Check it out! → https://t.co/auRQhGY8eE pic.twitter.com/Y637xgWjmN
— YouTube Creators (@ytcreators) June 23, 2020

There are currently five learning toolkits on the platform, with more to come. And even if you’re not a YouTube creators, it could be worth taking a look in order to get a better understanding of the way the platform works.

No doubt there’s going to be a heap of aspiring YouTubers looking into their options over Summer, and these new info tools could provide guidance. Maybe, your son or daughter will become the next big star, earning millions for sharing their stories online.

It’s not necessarily easy to do – while anyone can create a YouTube channel, the same rules of all entertainment mediums apply: you need to actually be entertaining and engaging in order to build an audience. That, in many cases, is a natural ability, or not, but given the state of the current employment market, and the capacity to earn through YouTube videos, there’ll undoubtedly be a lot more people considering this as a potential option at present.

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Share on Facebook

Post on X

Save

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.