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LinkedIn Adds New Analytics Tools for Company Pages, New Process to Limit Page Follow Invites

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linkedin adds new analytics tools for company pages new process to limit page follow invites

LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and an alternative process for limiting company page invites. 

First off, on follower analytics – if you head over to your LinkedIn company page analytics now, you’ll see a ‘New’ marker on the Analytics tab, signifying that something’s been added. That addition is this new listing of company page followers, by individual profile, which you can expand out to a full list of every person that’s followed your Page, sorted in reverse chronology.

LinkedIn company page analytics

The listing could provide an opportunity to reach out to new followers to thank them for following, while it also provides some more insight into who’s coming to your page, which could help to refine your posting and engagement processes.

You can’t, however, download this list, but still, it’s an extra level of insight into your company page performance. This is in addition to the existing follower highlights overview, follower metrics (follower trends over time) and demographic/job role data, as well as the ‘Companies to Track’ display, which shows you how other, similar LinkedIn company pages are performing in regards to follower growth, posting frequency and engagement rates.

LinkedIn’s also implementing a new system to limit how many times a company page manager can send out invitations to their connections to follow their company page.

LinkedIn company page requests

LinkedIn officially brought back the option to invite your connections to follow your company page in November last year, after trialing it a few times in the preceding months (and also providing the option some years back).

The risk in this, of course, is that ‘growth hackers’ will use it to spam the bejeezus out of their connections – which LinkedIn sought to avoid in the initial launch by implementing a limit of 50 invites per page manager, per day. Evidently, that wasn’t enough, or LinkedIn simply felt the need for a better process. The new system, as you can see in this screenshot (shared by social media expert Matt Navarra), provides Pages with 100 credits that they can use per month, with each sent invite costing one credit.

“When your invite is accepted, the credit is returned. Each month, Pages are granted invitation credits shared by all admins. Credits do not roll over.”

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So now, Pages could theoretically send out 100 invites a day – but they’ll only be able to spam 100 people per month, with every unaccepted invite coming out of their tally. Not sure if that’s a better system, but it’s interesting nonetheless.

And lastly, and again via the eagle-eye of Matt Navarra, LinkedIn’s adding a new audio option for name pronunciation, if it really, really annoys you when people mispronounce your name. 

LinkedIn audio for names

As you can see here, in the LinkedIn app, you’ll now see a prompt on your LinkedIn profile to add an audio recording of your name, if you so choose. Tap on the ‘Add name pronunciation’ prompt and you’ll be taken to an in-app audio recorder, where you can say whatever you like.

LinkedIn audio option

The recording is limited to 10 seconds, and LinkedIn advises that users should “speak slowly and pronounce each syllable clearly” and to “hold the phone about four inches from your mouth”.

Once recorded, a small audio icon will appear next to your name in the app (the functionality is not currently available on desktop).

LinkedIn pronunciation tool

The new features add some interesting new options, and while none of them are set to transform your process, they do provide some additional considerations for building your on-platform audience, as well as clarifying your details.

Or just making humorous, 10-second audio Easter eggs for profile visitors, whatever you choose.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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