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Twitter Officially Launches New ‘Quote Tweets’ Count on Main Tweet Display

Published

4 years ago

September 1, 2020

twitter officially launches new quote tweets count on main tweet display

After it was spotted in testing last week, Twitter has now officially rolled out its new, separate count listing for ‘Quote Tweets’ on the main tweet display.

Tweets about a Tweet add more to the conversation, so we’ve made them even easier to find.
Retweets with comments are now called Quote Tweets and they’ve joined the Tweet detail view. Tap into a Tweet, then tap “Quote Tweets” to see them all in one place. pic.twitter.com/kMqea6AC80
— Twitter Support (@TwitterSupport) August 31, 2020

As we reported last week, back in May, Twitter launched a new, separate listing of ‘Retweets’ and ‘Retweets with Comment’ within the tweet detail, in order to provide more transparency on engagement. Shortly after that, Twitter then changed the wording of the main ‘Retweets’ listing to the more inclusive ‘Retweets and comments’, making it easier for users to understand what this count incorporated.

But that still meant that Retweets ad Quote Tweets were included in a single count on the main display, which is still a little unclear at first glance. More recent tests have seen Twitter trying out ‘Quotes’ and ‘Quote Tweets’ as separate listing titles alongside the ‘Retweets’ count. ‘Quotes’ seemed to be a better fit for the top level display, as it took up less room, but it could also have been confusing as to what it actually means. Does that mean quotes within the tweet? People who’ve quoted it?

It may seem like a pedantic distinction to make, but Twitter has been working to make its platform easier to understand over the last few years after various feedback reports suggested that tweeting was, for some, difficult to get a handle on. That, potentially, had stopped some people from signing up for an account – and when you consider it from this perspective, small changes like these do matter, even if, in a functional sense, they don’t have any major impact.

Now, Twitter has settled on ‘Quote Tweets’, which it must feel is easy enough to understand. That’ll make it easier to view full tweet response activity at a glance, which could help to provide more context – and a whole new tweet ratio consideration for related comments.

It’s worth noting, too, that with Twitter recently launching its new reply control feature, if a user restricts who can reply, quote tweets could be the only way for most to respond. Now, they’ll be listed on the tweet display, which may also provide a level of accountability.

It’s not a major change, but it is a relevant one, and it will make it easier to see how people are reacting to each tweet, which could even spark more, similar engagement.

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.