The upheaval caused by lockdown orders in the light of the COVID-19 pandemic is forcing businesses to not only shift their working policies but also their marketing strategies. Since there is a lot of uncertainty for offline promotion nowadays, most businesses are seeking ways to market their business online. If you haven’t thought about the SEO of your business website yet, you must start doing it now.
As good SEO and bad SEO can create a world of difference in your Google rankings and other search engine rankings, it is critical to find one of the best SEO companies.
Here are a few tips that every business should consider before hiring the services of an SEO firm or picking an affordable SEO package.
Don’t believe anyone who promises to make your website rank #1 within a few days
To improve ranking, SEO pros need to have insights into ever-evolving Google’s algorithms (about which Google remains mostly mysterious) and a deeper understanding of how search engines work and stay abreast with the latest modifications as well. This means doing SEO is not everybody’s cup of tea.
Any SEO company that claims to have special knowledge to top rank your website could be using shortcuts, like buying links, keyword stuffing, and cloaking. It will only harm your website ranking as they violate the search engine’s rules.
Define specific goals and find an SEO firm that can achieve them
Having a vague goal of increasing organic traffic will not take you anywhere. Increased traffic doesn’t automatically mean increased revenue. There are different kinds of organic traffic. Thus, to avoid any confusion, your team should define goals that state exactly what you want to achieve from SEO.
Do you want to increase the visibility of your products by ranking certain keywords? Are you looking to increase the conversion rate? Or, do you want to reduce the bounce rate of your website? Be specific while defining goals.
Also trust word of mouth apart from Google search for “the best SEO” or “affordable SEO packages”
While searching for the “Best SEO Company” or finding “affordable SEO packages” online will help you make a list to narrow down options, you can also ask other business owners in the circle (but not direct competitors) about SEO services they use. If they seem happy about the SEO firm’s performance and efforts, you can go for that firm too. In short, word-of-mouth advertising is also a legit way to find a qualified SEO firm.
Work with an SEO firm that charts your progress.
Once you have your options narrowed down, you need to choose a company that employs a clear method of demonstrating your progress. When it comes to Key Performance Indicators (KPIs), ensure that you and the SEO firm are on the same page. Find an SEO company that understands which metrics are crucial for your business. Some of the common yet most important metrics are organic sessions, keyword rankings, conversion rate, Google crawling mistakes, and page load time.
Find an SEO firm with a transparent and clear method of communication
Though it is essential that you have access to important metrics and tools that the SEO firm is using to measure KPIs, such as Google Search Console and Google Analytics, you don’t have all the time to analyze their results. Thus, you need a firm that submits reports with results that you can understand easily and quickly.
Always remember that you will benefit from SEO in the long-term only if you choose the right SEO Company. So, don’t choose the first one you encounter. Do proper research.