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Facebook Detects Three New Russian-Based Networks Attempting to Interfere with Foreign Politics

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facebook detects three new russian based networks attempting to interfere with foreign politics

This is a concern, as we head into the final stretch of the US Presidential election campaign.

This week, Facebook has reported its discoveries of three new Russian-based networks that have been attempting to use Facebook to interfere in foreign political debates.

The three networks are as follows:

  • 14 Facebook users, 35 Pages, 18 Groups and 34 Instagram accounts which Facebook has traced back to the Russian military
  • 1 Page, 5 Facebook accounts, 1 Group and 3 Instagram accounts linked to the Russian Internet Research Agency (the group behind the majority of Russian-based interference operations during the 2016 US Presidential campaign)
  • 23 Facebook accounts, 6 Pages, and 8 Instagram accounts that have been linked back to Russian intelligence services

Cumulatively, around 74k people followed these Pages on Facebook, 9.5k had joined their associated groups and around 15k followed the profiles on Instagram. So in terms of scale, the impact is not massive – but then again, impact can’t be measured in initial audience size in this respect, as it only takes a small group to plant a seed that can then become a much bigger point of debate and division among Facebook audiences.

In assessing their purpose, Facebook found that these operations were mostly focused on distributing content around local elections and geopolitical conspiracies, and included reports on COVID-19 misinformation, foreign trade sanctions, police brutality and more. And all of them gave at least some focus to the US election and Presidential candidates. 

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Of course, it’s no major surprise to see Russian-based operatives looking to influence the US election, as they did in 2016, but it’s concerning to see such activity ramping up just 40 days out from the poll. 

How you view the findings then comes down to perspective. On one hand, these new discoveries show that Facebook’s efforts to detect and remove these clusters are working, as they’re finding more of them as time goes on.

But are they detecting all of them? Are these just the ones that Facebook has caught, and other groups are still using The Social Network to influence voter opinions?

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We can’t know the full extent of such operations, but the findings show that foreign groups are certainly not going to stop trying to use The Social Network as a tool to incite voter action, in order to influence the final result of the November poll.

Hopefully, Facebook’s improved initiatives are detecting the majority of these groups before they can have any impact.

The next month will be the biggest test of Facebook’s detection systems to date.  

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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