SOCIAL

Twitter Expands Access to Voice Tweets, Re-Affirms Plans for Auto-Captions of Voice Messages

Published

4 years ago

September 30, 2020

twitter expands access to voice tweets re affirms plans for auto captions of voice messages

Hey, remember back in June when Twitter made a big announcement about a new option to add audio clips into your tweets?

There seemed to be a heap of initial hype around the functionality, with celebrities posting audio clips, social media gurus devising new tweet strategies – it was a magical time.

For about five hours. After that, the chatter around audio clips in tweets seemed to die down very fast.

Why? Well, for one, audio clips seemingly don’t add any major functional benefit, especially when you consider that more than 90% of people absolutely hate hearing their own voice played back (this is an entirely made up stat).

But another reason is that the announcement was criticized by many for being inconsiderate to users who are unable to hear, essentially cutting them out of the conversation. Twitter then confessed that it didn’t have a team focused on accessibility, which it has since rectified by adding not one but two teams focused on improving its systems to ensure users of all capabilities are able to engage with tweets.

Which is a good thing, but for audio tweets, the damage was already done, and the hype around the new option quickly turned sour. And we haven’t heard much about it since.

Till today:

Transcription for audio and video is part of our larger plan to make Twitter accessible for everyone across all features, both existing and new.https://t.co/c9LTPiE003 (2/2)
— Twitter Support (@TwitterSupport) September 29, 2020

Yes, now audio tweets are available to more iOS users (still no Android for now), while Twitter has also re-affirmed its commitment to adding auto-captions for voice tweets as soon as possible.

So, good news, right? Now more people have access to audio tweets, and soon, even more people will be able to enjoy the experience of seeing what people share via sound clips attached to their tweets, expanding context and understanding across the app.

There is, of course, a range of potential opportunities with audio clips in tweets, and in many ways, it’s a shame that Twitter’s lack of foresight with respect to accessibility has somewhat dampened enthusiasm for the option.

But even so, from a business and social marketing perspective, it may be worth considering how audio tweets might fit into your Twitter approach, and add something new and unique to your outreach.

And ideally, over time, the launch of captions for audio tweets will make it a more accessible, valuable option to consider.

Twitter is also testing audio messages in DMs among users in Brazil.

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

4 weeks ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.