Are you planning to increase your brand’s social media engagement? Starting your social media content with a proper plan can help you enhance your engagement rates and help in kick-starting your social media game. However, setting up a plan for various social media channels can be intimidating.
We have compiled a simple guide for you to plan your weekly social media content. Below are the 7 steps which you can easily follow to organize and manage your content:
1. Identifying Platforms
The first and foremost step is to analyze which social media platform suits your business model the best. Usage varies across demographics, psychographics, and behaviors. Knowing where your target audience is highly engaged can help you in developing a perfect social media
2. Different Goals for Each Platform
Each social media platform works differently; hence the content displayed on it must be platform appropriate as well. Having a separate goal for each platform can help you identify your progress across each platform without confusing them all in one.
For example, suppose you are a carpet cleaning company looking to market through social media. You will benefit from creating separate marketing goals for each social media platform, such as:
- Increase consumer engagement using Istangarm by 15%
- Increase traffic to the official website using Facebook by 20%
The tone, style, and content should be different for each of your social media platforms. Although you need to present a unified message, the content style should be different for each platform. For example, Instagram is famous for its images, while TikTok is more popular for video content. Paying attention to the style you want to follow for your social media is important, and it helps deliver the message that you are trying to get across.
4. Plan Ahead
One of the most common mistakes that people usually make in content is that they don’t plan, which makes it difficult to manage your content schedule. You must plan to form a coherent and well-executed content strategy. Planning can give you room for creativity and experimentation with your content, such as surprise sales, giveaways, influencer collaborations, etc.
5. Create a Content Calendar
Having a content calendar has multiple benefits, but most of all, it helps you stay on track and focus on meeting your targets. Having a content calendar can take away a lot of your stress and help in keeping things aligned.
A social media calendar can help you:
- Stay consistent
- Save times
- Can help you brainstorm more ideas before posting
- Fewer chances of making typing errors
6. Content is Visual Too
Now that you are focusing on content creation, you should be careful about the graphics and visual appeal of the Images and Videos you choose. There are millions of posts on social media every day, and to leave your mark, your content must have amazing graphics.
7. Track and Analyze Your Content
Now that you have started posting your content, you must track and analyze their performance. Most of the social media platforms like Facebook and Instagram show insights through which you can monitor your post-performance. You can also use online tools like Google Analytics to track your performance.
Nouman provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for carpet cleaning.