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Periscope Down? New Finding Suggests the Twitter-Owned Live-Streaming App is Headed for Retirement

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periscope down new finding suggests the twitter owned live streaming app is headed for retirement

In news that’s both unsurprising, yet sad in a nostalgic sense, it seems that Twitter may be looking to put its separate live-streaming app Periscope out to pasture, with a line of code indicating that a ‘shut down’ of the platform may be imminent.

The finding comes from reverse engineering expert Jane Manchun Wong who noticed this indicator when cross-checking the latest version of the Twitter app code.

That’s not definitive, of course, and it’s possible that it could refer to something else entirely. But the messaging seems pretty clear (note: the link within the code is currently inactive).

That wouldn’t be a huge surprise. Back in 2016, Twitter announced the integration of its live-streaming functionality into Twitter itself, which pretty much rendered Periscope obsolete.

The announcement meant that users no longer needed to download the separate Periscope app to go live on Twitter, and as we noted at the time:

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“While Periscope will continue to operate as a separate entity for now, the merging of the two could suggest that the app’s days are numbered, at least as a standalone platform.”

If anything, it’s surprising that Periscope has lasted as long as it has. There are still some things you can’t do via Twitter live-streams that you can within Periscope (like saving your streams), but even back in 2016, the writing was on the wall.

But Periscope has trudged on, and you still see Periscope streams popping up every now and then.

Periscope screens

But whether that’s because Periscope serves a functional purpose, or due to lingering affection for the app (Periscope founder Kayvon Beykpour is now the Product Lead at Twitter) is hard to say. Looking at the Periscope blog, the app’s last major update (go live with guests) came back in February 2019, so it’s seemingly been neglected for a bit.

Really, the app’s closure seems inevitable, but again, it’s seemed that way for some time. What may have changed at Twitter’s end is impossible for an outsider to determine, but providing separate support for the app doesn’t really make a lot of sense.

It could simply be that Twitter’s working on new alternatives to announce along with the closure, like saved streams on your Twitter profile, or the integration of Twitter live streams with Fleets. That’ll be the next step to help maximize Twitter stream viewership, but having your past videos available in a dedicated section on your profile would also be handy, as opposed to storing them on Periscope.

Maybe Twitter’s been working to develop that option, which is why Periscope has had a stay of execution. But again, it’s no surprise to see that Twitter’s likely moving towards shutting it down.

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But it is a reminder of the initial excitement around the live-stream boom back in 2015.

At South-by-Southwest in 2015, live-streaming app Meerkat was the app of the moment, with every other tech guru and social media influencer jumping on board the next big thing, and broadcasting themselves, living out their dreams of hosting their own live TV show.

Meerkat

Periscope came just weeks later, with Twitter quickly moving to purchase the live-streaming app. The growth of Periscope slowed Meerkat’s momentum, with the two platforms competing for a time, before Facebook Live came in and blunted both significantly. 

Most of those live-streams sucked, but for a moment, it was fun, social media had a new means of engagement, and it was exciting to see what people would come up with, and to hear and see these people who you’d connected with over time, and even communicate with them during their streams.

It was like that initial period following the launch of Pokemon Go, where people were out in the streets running into others who were excitedly chasing Pokemon on their phone screens. There was a buzz about live-streaming, a real community to it, and for a moment, social media felt imminently social again, not just faceless profiles competing for likes by coming up with witty retorts and jibes.

Periscope was part of that, and in this sense, it’ll be sad to see it go, if this is, indeed, the end of the road for the app.

Functionally, it won’t make a heap of difference, as there are plenty of ways to go live, on Twitter itself and in other apps. But emotionally, it’ll be a little sad. 

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Maybe that’s why Periscope is still going, still carrying on despite subsequent industry shifts. But it seems inevitable that it will, at some stage, come to an end.

Twitter hasn’t confirmed the pending closure, and we’ll keep you updated on any official news. 

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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