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Snapchat Offers Tentative Support for UK MP’s Call for Labels on Digitally Altered Images

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snapchat offers tentative support for uk mps call for labels on digitally altered images
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Negative self comparison is one of the biggest risks for young people online, and the availability of advanced photo editing and image-altering tools now means that many of the photos of people you see posted are not realistic depictions of what they actually look like.

That can have serious impacts, and recently, a UK MP called for direct action to address it.

Back in September, Tory MP Dr. Luke Evans proposed a new law which would force social platforms to add labels to any posted image that had been digitally altered or enhanced. Evans said that such enhancements create an “unrealistic and unachievable aspiration” for young people, which can cause significant psychological impacts.

“With the click of a mouse you can have bigger biceps, with the swipe of a thumb you can have a slimmer waste.”

Evans additionally noted that 1.25 million people in the UK are believed to be living with either anorexia or bulimia. 

The proposal would create a new standard which would mandate a level of detection in digital uploads, in order to highlight any such editing. And last week, Snapchat’s UK policy chief Henry Turnball gave his tentative support for the bill.

“I understand the proposals behind Dr. Luke Evans’ Bill to add some kind of logo or symbol to images or videos that have been digitally altered. I think that is something that has some merit and should be carefully thought through.”

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That’s not a clear endorsement, and there are various factors which would need to be considered in the proposal. But it could be an important, effective way to reduce unrealistic comparison, and address the concerns noted by Evans in regards to mental health impacts.

Interestingly, Google is also investigating the same.

Back in October, Google shared the results of tests that it had conducted in regards to digital image re-touching and its impacts on mental health.

“We conducted multiple studies and spoke with child and mental health experts from around the world, and found that when you’re not aware that a camera or photo app has applied a filter, the photos can negatively impact mental wellbeing. These default filters can quietly set a beauty standard that some people compare themselves against.”

Google has since updated its Pixel settings so that re-touching is switched off by default, while it’s also investigating other ways to highlight digital image altering. 

It’s an interesting proposal, and one which won’t be welcomed by all, but it could have far-reaching psychological benefits, especially considering the young audiences of apps like Snapchat. Of course, people would seek alternative ways around this, editing their images in other apps in order to avoid any detection. But new tools are also being developed which can highlight changes in digital code, in order to pick out such changes.

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Definitely, this is a key area of concern, and it’s important for all platforms to be looking into how their tools can impact mental wellbeing, and what they can do to assist, where possible. 

Labeling altered images would definitely have an impact – but would that reduce usage? And then, which is a more important consideration for the platforms?

It’ll likely be a key point of debate in the new year. 

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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