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Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options

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snapchat looks to broaden its ecommerce push with expanded bitmoji fashion options

Snapchat’s looking to broaden its eCommerce push by providing a range of new clothing options for users’ Bitmoji characters, which would essentially enable you to dress up your Bitmoji avatar in your choice of the latest fashion items from a range of retailers.

Snapchat Bitmoji fashion

The new information comes from a patent filed by Snap, which goes into specific detail on how the new process would work. The process would essentially see Snap partner with fashion retailers to provide Bitmoji versions of their items. That would then provide a range of new clothing options for your avatar in the app, while also giving the brands opportunity to showcase their latest products in an engaging, interactive way. 

Snapchat Bitmoji fashion

The update would expand on Snap’s initial steps into Bitmoji fashion, which has already seen it partner with Jordan and Ralph Lauren on digital outfits. Snapchat also announced a new partnership with Levi’s early last month, which enables users to dress up their Bitmoji avatars in classic Levi’s outfits.

Snapchat Levi's collab

As such, a broader expansion of your Bitmoji clothing options makes a lot of sense, while it would also turn Snapchat users into virtual advertising space for these brands, showcasing their products to their friends and connections within the app.

Like all social platforms, Snapchat has been eyeing a shift into eCommerce as it looks to maximize its revenue potential, and tap into the rising trend of buying online. Snap introduced its first ‘shoppable’ Snap Original shows back in June, and has been working with several brands on new eCommerce integrations, like scannable barcodes and logos and AR ‘try on’ options

With Facebook and Instagram now pushing their own eCommerce integrations, it makes sense for Snap to also follow suit, as these new activations will change consumer habits over time. Essentially, that means that consumers will eventually come to expect that they’ll be able to buy whatever they see in the images and videos shared to all of their social feeds, and if Snap can align with that behavioral shift, it stands to see significant benefit, in terms of maximizing its promotional options and providing engaging, entertaining eCommerce tools for its users.

Snap’s Bitmoji provides it with a perfect vehicle for this. Around 70% of the app’s users regularly engage via their Bitmoji character in some way, and that engagement could open up significant promotional potential for retailers, if Snapchat can successfully expand its catalog of brands contributing to its Bitmoji wardrobe.

It may not seem like a direct promotional option for real-world items, but with so many people using their Bitmoji characters to express a vision they’d like to project about themselves, there is significant potential in Bitmoji fashion as a vehicle for promotion and brand affiliation.

This could be a huge opportunity, and as AR becomes a bigger focus throughout the year, it could also provide more and more opportunities to showcase fashion items.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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