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Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach

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twitter shares key tips on how to improve your twitter ads approach

Looking to improve your Twitter marketing efforts in 2021?

While other platforms offer greater reach, Twitter remains a key part of the modern communications landscape, and can be a great platform for connecting with the right audience in order to showcase your brand and products. 

If you can get it right.

The concise nature of effective tweet composition does take time to master, and it’s never easy to come up with the right sentence or two which will entice people to click as they scroll through their feed.

But if you are looking to improve your Twitter ad efforts, specifically, Twitter’s team of internal ad specialists recently provided some helpful tips to consider in your Twitter ad creation process.

Twitter’s first key tip is to adhere to its ‘three R’s’ methodology for a strong campaign approach:

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Twitter Ads Three Rs

Twitter seems to be keen on rules of three at the moment – last week, it shared its ‘Three C’s’ (Concise, Clear, Conversational) approach for better branding. 

The Three R’s are more specifically aligned with paid promotion, and they’re really, fairly obvious provisos for an effective ad. But they do provide some guidance that’s easy to keep in mind – are you generating response, is the content clearly relevant to your target market, and are you keeping your messaging fresh and engaging?

They’re broad parameters, but Twitter has also provided more specific insights on each to further hone in your approach.  

Aligning with the Three R’s, Twitter’s ad specialists highlight the importance of effective creative elements.

“Campaigns that have strong, eye-catching creative with a clear call to action typically perform much better than those without.”

I mean, yeah, if you can come up with a great visual element, then that’s going to get attention. That, of course, doesn’t make it any easier to actually compose one, but the point here is that it’s worth taking the time to come up with more striking visuals for your campaigns, which, with the array of creative tools and apps now on offer, is possible, even for novice creators.

For example, apps like Motionleap enable you to easily add digital animation and effects to your images.

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Motionleap

Most of these apps are designed for Stories, but they can also be used to create images and clips that you can export for use in any of your campaigns or processes. 

And there are a lot of them – look up the top apps in the ‘Photo and Video’ category in The App Store and you’ll find a range of editing apps that you can try out for your visual elements.

Visuals also play an important role in the ‘Recency’ element of the Three R’s approach, with Twitter’s ad specialists noting that you should look to refresh your visuals often to maximize engagement.

“Using 3-5 creatives with bright colors, show-stopping images and interesting motion captures viewers’ attention, and increases the chance of a successful serve.”

So, again, focusing on your visuals is key, and tools like Motionleap can help you add that extra flair, even if you’re not a graphic design expert.

Twitter’s ad team also suggests trying out different CTAs in your Twitter ads to measure response.

“Test more aggressive CTAs (e.g. ‘Get a Quote’, ‘Book Tickets’ or ‘Shop our Sale’) against softer ones (e.g. ‘Learn More’)”

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Of course, testing should always be part of your process, in every element. It just comes down to how much time you have, and how much money you’re able to spend on different test campaigns. But it could well be worth the investment – finding the right CTA can have a significant impact on ad performance, which could boost your ROI.

And finally, Twitter’s ad experts recommend keeping your tweet copy ‘short and to the point’.

“The perfect complement to an engaging creative is a concise tweet (<100 characters).”

You want to be guiding your ad viewers towards your CTA, so you don’t want your copy to distract from that.

Twitter has advised similar on the use of hashtags – while hashtags can help you tap into trending discussions, they can also distract from your messaging, giving your audience something else to click on within your tweet, when you really only want them to click on your CTA.

Keeping it short and to the point, without distractions, could help improve your overall results. 

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These are some good, general tips for your Twitter ad copy, which may provide some guidance in your approach. If you’re looking to get into Twitter ads, or to improve your results, it’s worth considering these tips as you go through the creation process.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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