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The SMX Report agenda is live!

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If your New Year’s resolutions include earning more organic traffic, executing stronger PPC campaigns, and generating greater profits, you can’t afford to miss the actionable tactics at SMX Report — online February 23.

At just $99, your All Access pass packs a ton of value, including an all-new training experience covering everything you need to know about search marketing analytics.

Here’s how it works:

  • Crafted by the Search Engine Land experts, the agenda features two dedicated “learning journeys”: SEO and PPC.
  • Each journey is made of four segments, with each one building on the previous. Think of them less as sessions and more like progressions. This guided educational experience ensures you develop a comprehensive understanding of search analytics.
  • At SMX Report, you’ll explore the latest advancements and approaches to search marketing analytics and walk away loaded with actionable tactics to immediately maximize analytics strategies.

The SEO learning journey addresses specific platforms including Google Search Console, Bing Webmaster Tools, Google Data Studio, and Core Web Vitals reports. Training topics include:

  • Assessment, setup, and configuration scenarios with common analytics toolsets
  • Common reporting problems and tactical analysis of what they mean
  • How to fix these issues, from technical SEO to on-page, content-focused problems
  • Earning more SERP clicks through structured data and rich results
  • Measuring the success of your initiatives, including setting and demonstrating KPIs
  • The future of search analytics, featuring new capabilities tied to Google Analytics 4

The PPC learning journey focuses on Google Analytics (specifically GA4), Google Ads, and Microsoft Ads. Training topics include:

  • Assessing reporting needs for your organization at different levels
  • Understanding what’s available in today’s data and measurement
  • Reporting in an automated and increasingly cookieless world (and mitigating data loss)
  • Google Ads and Microsoft Ads dashboards, keywords, budget pacing, and more
  • Making data-driven decisions based on accurate reporting
  • Expert-level nuances of working within third-party tools, including competitive analysis

See the agenda here!

For the optimal training experience, select one journey to watch live from start to finish. The entire program will be available on-demand immediately, so you can catch up with anything you missed and rewatch everything for maximum learning.

Attending all segments of a learning journey unlocks a personalized Certificate of Completion, perfect for demonstrating your commitment to continued training. (Attend ALL sessions to earn two certificates — one for SEO, one for PPC.)

But wait! There’s more…

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  • The event kicks off with an opening keynote from our new Director of Search Content, Carolyn Lyden, on Why We’re All Getting Search Reporting Wrong In 2021.
  • Each journey wraps up with Overtime, live Q&A where you can ask speakers specific questions.
  • The event concludes with SEO and PPC community meetups where you can ask speakers more questions and engage in a productive conversation about shared marketing challenges.
  • You’ll also have the opportunity to attend tactical presentations with cutting-edge solution providers.

Still not enough? Add a two-day, post-conference workshop to your itinerary for maximum value:

These interactive, in-depth training opportunities take place February 24-25 for just $149 each. Bundle with your All Access pass to unlock extra savings!

For the last 14 years, over 70,000 marketers have trusted Search Marketing Expo to deliver reliable, proven, actionable tactics to achieve search marketing success. Now, it’s your turn.

Register now! 


Author:
Lauren Donovan has worked in online marketing since 2006, specializing in content generation, organic social media, community management, real-time journalism, and holistic social befriending. She currently serves as the Content Marketing Manager at Third Door Media, parent company to Search Engine Land, Marketing Land, MarTech Today, SMX, and The MarTech Conference.

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FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

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1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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