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Would People Pay to Read Your Tweets? Considering the Potential of ‘Super Followers’ on Twitter

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would people pay to read your tweets considering the potential of super followers on twitter

“Would people pay to read my tweets?”

That’s the question that every Twitter user with 10k or more followers was thinking when the company provided an overview of its in development ‘Super Follow’ option this week.  

Twitter Super Follow

As you can see here, as a ‘Super’ follower of someone on Twitter, people could theoretically pay $4.99 per month to get things like:

  • A supporter badge
  • Subscriber-only newsletters
  • Exclusive content
  • Deals and discounts
  • Community access

Twitter would look to further facilitate the Super Follow process by incorporating audience segmentation tools into its various functions, as you can see in these screenshots.

Twitter Super Follow

Users would be able to run Twitter Spaces which only their super followers could join, post tweets that only their super followers could read and reply to, and share Fleets with their paying audience exclusively. The newsletter subscription element would be built into Twitter’s new Revue integration

Which is interesting, right? It adds a whole new range of options for building a Twitter following, and could provide more incentive for the platform’s most active and most popular users to keep sharing new content on the platform, which, really, is a key element that’s lacking in the Twitter experience.

But will users actually pay for your tweets?

In all honesty, in the majority of cases, the answer is probably no – but then again, maybe this will be the impetus that motivates users to do more with their Twitter audience, creating valuable, unique content to generate additional income. 

But it’s similar to the top YouTube stars – if you tell people that the highest-earning YouTuber is a kid who does unboxing videos, they lose their minds, and generally exclaim something along the theme of ‘well, I could do that.’

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Yes, you could. But you probably wouldn’t be any good at it.

The illusion of social media celebrity is that it’s easy to build a following and get paid. The barrier for entry is low, the quality of content is nothing mind-blowing. Anyone can play a few video games on camera, and scream a little bit as they do, right?

The thing is, while the top stars make it look easy, being engaging, creating good content, content that people will come back for, that people will actually pay to see, is actually very difficult.

You have to be valuable for one, whether that’s through providing information or entertainment. If it’s the former, then is this information that people could get elsewhere? If they can get it for free someplace else, why would they pay you for the same? If it’s the latter, then you’ll want to be seeing strong engagement with your tweets. If your audience is regularly Liking and commenting on your stuff, then there’s a good chance they see unique value in what you post, and you may be able to monetize it.

If you’re not hitting the mark on either of these things, ain’t nobody going to pay for your exclusive tweets – and this is before you even consider the challenges of consistency.

Various surveys and polls have shown that there’s a fairly strong resistance to paying for tweet content. Because it’s available for free now, and most of it isn’t that valuable. Really, how would your audience react if you stopped tweeting? Would they miss your content? If you go on holiday, do people ask why you stopped sharing updates? 

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The honest truth is that most Twitter accounts are largely replaceable, and if you do want to monetize your tweet content, you’ll need to assess what it is, exactly, that makes up your unique value proposition. 

Whether that means going niche, writing more original content, running exclusive interviews on Spaces. If you’re serious about making money via tweet, you’ll need to consider what value you plan to bring to your audience to justify that additional cost.

Because while it might be enticing to think that ‘hey, if only 10k of my 80k followers subscribe, that’s $50k per month* – BOOM’. While it might seem like a no-brainer, if the feature does eventually get released, and everyone starts looking to monetize their Twitter presence, fewer and fewer users will end up making money, and the cream will eventually rise to the top.

If and when Twitter does launch Super Followers, and you are thinking of going for it, it’ll be worth mapping out a structured plan of attack, rather than just seeing who might throw you a few bucks your way to keep doing what you always have. 

I mean, that might work too, but subscription fatigue is real, and not every ‘power user’ and ‘guru’ is going to get rich from their 280 character missives.

There are other considerations here too:

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  • With Twitter users able to prompt payment from their audience, that could potentially change influencer marketing on the platform, and help weed out those with big numbers versus those with actual influence. Now, users will be able to literally demonstrate that they can influence audience action, by showing that they’ve got X amount of people to pay for their tweets. That could become a key separator in choosing the Twitter influencers brands work with.
  • The introduction of non-public tweets will have impacts for brand monitoring efforts, as some mentions will now be hidden from view. How big an impact that will have will depend on how many users adopt the Super Follow option, but it could be significant, depending on how the process rolls out
  • It could also have an impact on retweets and engagement, as Super followers likely won’t be able to retweet those tweets. That could change engagement behaviors more broadly if a lot of people take it up, and followers get used to not having retweets as an option
  • For brands, it’ll be interesting to see how Super Follows are integrated, or not, into third-party platforms like Hootsuite, and how they can be managed via Twitter’s API. Super Follows could be great for building brand community, but you will need to be able to manage such within your regular workflow to maximize the benefits. 

There’s a lot to consider here, and the option will likely have a significant impact on the broader tweet experience, in many ways.

But it will be particularly interesting to see how it separates the wheat from the chaff, with many ‘influencers’ potentially set to take an ego hit when they ask their audience to pay up. 

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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