Google Encourages to Differentiate Your Site

A publisher tweeted a question to Google’s John Mueller about commodity content. John Mueller’s response gave the general direction of what to do when your site content is the same…

Moderation Tips to Avoid a Toxic Community

Many Facebook Group administrators are experiencing growth. Without proper moderation, a community can easily slip into becoming toxic. Here are some tips for avoiding common mistakes. I have been moderating…

Google Offers 2 Tips for Improving Web Content

Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that. How to Improve Content Focus? The…

Dot Org Registry Sold to an Investment Firm

The non-profit organization that manages the dot ORG domain registry has been sold to a for-profit investment firm. Some are fearful that the cost of dot ORG domains will rise…

Google Update Response Falls Short of Expectations

Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact and passionate response to…

Chrome May Warn Users of Slow Pages Before They Click

Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users, before…

Google Update November 2019

There is substantial evidence that an unannounced Google Update is underway. This update has been affecting sites across a wide range of niches. Most of the feedback is negative although…

New FTC Guidance on Influencer Endorsements

FTC issued guidance for social media influencers who endorse products. The goal is to educate influencers that they are obligated to disclose relationships with brands when endorsing them. When is…

Bing Announces Link Penalties

Bing announced a new link penalties. These link penalties are focused on taking down private blog networks (PBNs), subdomain leasing and manipulative cross-site linking. Inorganic Site Structure An inorganic site…

Publishers Report a Spam Exploit in Google

A WebmasterWorld discussion brought to light a manipulative spam technique that was reported to be flourishing in Google. It involves competitors creating fake review sites to rank in Google. These…