Create Google Assistant Actions with Structured Data

Google announced that publishers can now create how-to “actions” for Google Assistant by using structured data.  This is an opportunity for publishers to expand their reach to a wider audience…

WordPress 5.3 Moves Closer to Valid HTML

WordPress announced that version 5.3 will use improved coding that will be closer to standards compliant HTML. There are good reasons why it valid HTML should be considered important for…

Is This Why Some Content Ranks in Google?

Google’s Danny Sullivan tweeted that SEOs should focus on content that is “great, unique, useful, compelling.” Some in the search community pushed back on the idea. Ranking Factors and Content…

WordPress 5.3 Adopts Rel UGC Nofollow Link Attribute

ADVERTISEMENT WordPress announced that WordPress 5.3, coming next month will support Google’s UGC Nofollow attribute by default. Starting November 12, 2019, all links in the comments section will automatically use…

Google Chrome Will Block Mixed Content

Google announced that Chrome browser will begin blocking web pages with mixed content beginning December 2019. Publishers are urged to check their websites to make sure there are no resources…

Google’s John Mueller Asks Why SEOs Don’t Publish Their Address

Mueller questions why SEOs do not publish addresses on their about page. The SEO community responded with numerous reasons, ranging from it’s a negative ranking effect to they don’t service…

Google Says H1 Headings Are Useful but Not Critical

On a Google Webmaster Hangout someone asked about the role of H1s on a web page. John Mueller responded that heading tags were good for several reasons but they’re not…

Google on How to Rank Category Pages

Google’s John Mueller answered a question about how to rank a category page over a product page. Along the way he discussed how links are viewed by Google and the…

Can SEO Have a Negative Effect?

A few months ago I challenged myself to rank pages without using the keyword phrase in the title tag.  After some experimentation I got it to work. In a recent…

September 2019 Google Update – Winners and Losers

According to discussions online and what people have communicated to me, I’m seeing mostly contented publishers and scattered reports of recovery. There is also what seems like a link related…