7 Ways to Increase Engagement with Your Instagram Followers [Infographic]

Are you looking for ways to increase engagement with your Instagram followers? Want to generate more likes, followers and comments on your Instagram business account? Social strategist Molly Marshall shares her…

Will Google Address Advertisers’ Transparency Concerns?

An overwhelming majority of Hanapin’s State of PPC and Machine Learning survey respondents said that lack of transparency and lack of control were their biggest worries for the role of…

Google to stop sending contextual information on the bid requests

Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, this a result from engagement with the European data protection…

Google launches Google Analytics cards on AdSense homepage

Google this month launched new Homepage Cards on AdSense. Publishers using AdSense, integrated with Google Analytics, have now 3 new cards available with website information: Audience; Most viewed pages; Traffic…

Google to introduce in Chrome a shame badge for slow websites

Google is introducing in Chrome a badge that identifies websites loading slow. Google says the badge is intended to identify when sites are authored in a way that makes them…

The #1 Job Skill For Digital Marketers in 2020

Why are you a digital marketer? The answer to that question differs for all of us. However, if you’re not lying to yourself, you know that at least part of…

20 Email Marketing Dos and Don’ts for More Effective Email Campaigns [Infographic]

Are you just getting started with an email marketing strategy for your business? Need help ensuring that your email campaigns meet the wants and needs of your subscribers? The team…

7 Rules of Social Media Automation [Infographic]

Effective social media marketing can be very demanding, and time-consuming, and as such, automation tools can be hugely beneficial. But there are also various potential pitfalls in using automation tools…

Freelance Advertisers Need Parental Coverage Too

“Love your family. Spend time, be kind and serve one another. Make no room for regrets. Tomorrow is not promised and today is short.” -unknown AKvertise, Inc. is an advertising…

Google Merchant Center Disapproval: A GTIN Story

I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am…