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3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage



3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage

Opinions expressed by Entrepreneur contributors are their own.

Der landscape has undergone a drastic shift. No longer can marketers rely on traditional marketing channels of search and social. The costs are rising, and profit margins are diminishing. Given this, DTC brands will find it daunting to capture high lifetime value (LTV) customers, and if they do, there is no guarantee of any long-term, repeatable . This is where , including PR, comes to the rescue for DTC brands. And it is intensely competitive. The three top ways in which brands can leverage media coverage are below.

Spread the link

The link here is a reference for . Affiliate marketing is a supplement to public relations. The success stories of DTC brands such as (explored in the next section) display the power of affiliate marketing.

Affiliate marketing goes a long way in helping you to reach your target audience. And the best part? It occurs at every stage of the customer journey. Another aspect is that you only pay for measurable results in affiliate marketing, making it a low-risk method for DTC brands to generate leads and traffic and fuel sales volumes.

What is affiliate marketing? And how does it work?

Affiliate marketing is a performance-based method. In this, an individual or company (or a network) gets to earn a commission by redirecting new visitors and customers to a business website. Essentially, a brand promotes a product or service and leaves a link to that offer. Content creators such as bloggers and social media influencers often use this method on most platforms. Also, affiliate marketing entails signing up with a company or network.

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Through this network, DTC brands get to widen their reach and visibility. And when someone buys or executes the desired action using the network, the network gets paid. There are several affiliate networks out there. The few common ones are:





The stats on affiliate marketing

Note that 21 percent of the higher average order value of sales happens via affiliate marketing. About 16 percent of all e-commerce sales in the U.S. are generated through affiliates. And around 58 percent of the higher annual customer revenue happens via affiliate marketing. With good reason, there are more than a few benefits to be gained from affiliate marketing. Affiliate marketing generated $6.8 billion in revenue in 2020 alone. So, there’s proof to the pudding.

Related: An Affiliate-Marketing Program Might Be the Perfect Move

Monitoring SEO and other search trends

Today, publishers are very savvy and enthusiastic about SEO trends. Thanks to , the platform has transformed how it surfaces product reviews. The reason is that today’s consumers Google a product before making a purchase. They do so to avail themselves of the best possible evaluations that are easy to find. These savvy brands then serve as a public relations avenue by helping journalists to create excellent reviews. Hence, knowing the search payoff beforehand is worth the extra effort for DTC brands to jump on the bandwagon.

However, Google does more than just present reviews. The search engine also looks at the article for expert knowledge. It uses that information to find comparable products and quantitative measurements to gauge how the product or service measures up. The work for the DTC brands begins with samples. The brands usually send samples to journalists with tip sheets to help them write fact-based, authoritative articles to improve their visibility. It is these articles that, once they appear in the engine, make for an excellent PR strategy for the DTC brand.

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Related: All You Need to Know About Google Trends to Grow Your Business

The case of Casper

Casper, a U.S.-based mattress brand, has set up search-specific landing pages. It has also funnelled Adwords money to its website to elevate its position in the market. The result? Casper gets a critical share of the 550,000-plus monthly mattress Google searches. What’s more, Casper tops the Google search results for several mattress-related terms. Right from a reviews landing page to a duvets inserts landing page, Casper has, for itself, a customized SEO flytrap page. So, virtually any mattress-related keyword that users type into Google, their purchase intent will present the Casper website.

To leverage and up the SEO game, DTC brands can use several SEO tools to optimize their websites. Some of the more notable are:

  • Hubspot Website Grader

  • Google Search Console

  • Google Analytics

  • Ahrefs

  • Semrush

Leverage the power of social media

Another way to attract eyeballs towards your brand is to leverage social media advertising. So, if a DTC brand receives media coverage, it should share the news with its fans and followers. And these are typically found on social media brand accounts. Social media is an excellent way of racing out to new customers. A word of caution there — do not stop here!

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You can also leverage other powerful aspects within the PR spectrum. These are reviews and personal recommendations (digital word-of-mouth marketing methods). Your regular and known customers get updated on your press coverage. But, they can do more than just that. Often, they share the link with friends and family via WhatsApp and other applications. What this does is provide multifold influence from an existing customer. It makes for an excellent way of converting new customers. Most importantly, your owned content is crucial. So share the coverage details on the blog site and link back to the article.

Remember, consumers prefer and trust a well-rounded review that mentions other brands. So make sure that the coverage is not pushy or overselling. This is especially true for the younger generation, as they are more media-savvy. They belong to an era where reviews are a daily social media staple.

Related: 5 Low-Budget Marketing Ideas for Bootstrapped Startups

Parting words

Media is the name of the game. As seen from above, it can take several forms. DTC brands need to hone and forge collaborative pursuits with the media and audiences to break out of the competitive clutter and stand out among their peers. This online presence, PR included, can then make or break your brand. Additionally, DTC brands should also consider leveraging the power of media to be at the top of trends.


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How to Make Money With AutoGPT?



How to Make Money With AutoGPT?

Auto Generative Pre-Trained Transformer (AutoGPT), the powerful artificial intelligence (AI)-driven language model, is revolutionizing the way we make money online. With its ability to autonomously perform tasks and generate content, it’s no wonder that entrepreneurs and businesses alike are turning to AutoGPT to boost their income. 

In this comprehensive guide, we will explore the various ways you can harness the potential of AutoGPT to create a lucrative source of passive income.

Dive in and explore some of the game-changing AI tools here.

What is Auto GPT?

A visual representation of AutoGPT – Image via AutoGPT website

AutoGPT is an advanced AI model developed by OpenAI. It is an extension of GPT (Generative Pre-trained Transformer) that incorporates an automated process for fine-tuning and optimizing the model’s performance on specific tasks. AutoGPT streamlines the process of adapting the model for various applications by automatically exploring and selecting the most effective configurations.

By leveraging a combination of reinforcement learning and evolutionary strategies, AutoGPT can efficiently fine-tune itself for improved performance on tasks such as text completion, summarization, and question answering. This automated approach allows for faster and more effective customization of the model, making it a valuable tool for developers and researchers in the field of natural language processing.

To get started with AutoGPT, you will need an OpenAI API key and some programming experience. However, there are also user-friendly platforms and tools available that allow you to harness the power of AutoGPT without coding knowledge.

7 ways to make money with AutoGPT

Making money online may seem like an arduous task, but not when you can leverage the potential AI-backed tools like AutoGPT. We have curated 7 easy and lucrative ways in which you can use AutoGPT to make money and generate extra income in 2023. Stay tuned to find out!

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1. Content creation machine

AutoGPT content creation

AutoGPT helping with content creation – Image via Unsplash

Blog posts, ebooks, and social media content

One of the most popular ways to make money with AutoGPT is by using it as a content-creation machine. This AI-powered tool can effortlessly generate engaging and informative blog posts, ebooks, and social media content, saving you hours of manual work. With the time saved, you can focus on marketing and expanding your online presence.

SEO optimization

AutoGPT can also become your very own search engine optimization (SEO) expert. It can research and analyze keywords, optimize your website and content, and even build backlinks. With your site climbing the search engine ranks, you’ll enjoy an influx of organic traffic that generates a steady stream of ad revenue.

2. The social media guru

Social Media using AutoGPT

Social-Media-Marketing using AutoGPT – Image via Unsplash

Growing your following

Social media platforms such as Facebook, Instagram, Und Twitter have become essential for businesses and individuals looking to make money online. AutoGPT can be your personal social media guru, autonomously creating witty and shareable posts that go viral. Through its AI-driven analytics, AutoGPT can optimize your social media engagement, turning your online presence into a passive income machine.

Influencer marketing

As your following grows, you can leverage AutoGPT’s capabilities to create and manage influencer marketing campaigns. By partnering with influencers in your niche, you can reach a wider audience and drive more sales and conversions.

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3. The master of SEO

Leverage SEO gains using AutoGPT

AutoGPT making SEO easier – Image via Unsplash

Keyword research and analysis

AutoGPT can help you dominate the search engine rankings by acting as your personal SEO expert. It can research and analyze keywords relevant to your niche, ensuring that your content is optimized for maximum search visibility.

On-page and Off-page Optimization

In addition to keyword analysis, AutoGPT can help with on-page and off-page optimization, such as improving website structure, creating and optimizing meta tags, and building high-quality backlinks. With AutoGPT’s AI-driven insights, you can continually optimize your site for better search engine performance.

4. Affiliate Marketing whiz

Affiliate Marketing

Use AutoGPT for Affiliate marketing – Image via Unsplash

Identifying profitable niches and products

Affiliate marketing is a popular way to make money online, and AutoGPT can help you become a whiz in this field. It can identify profitable niches and products for you to promote, allowing you to focus on driving traffic and generating commissions.

Crafting persuasive content

Not only can AutoGPT help you find the best products to promote, but it can also craft persuasive content that converts readers into customers. With AI-generated reviews, tutorials, and promotional materials, you can streamline your affiliate marketing efforts and boost your earnings.

5. E-commerce extraordinaire

E-commerce using AutoGPT

Developing E-commerce business using AutoGPT -Image via Unsplash

Product sourcing and inventory management

AutoGPT can revolutionize your e-commerce business by assisting with product sourcing and inventory management. By analyzing market trends and consumer preferences, it can identify the best products to stock and sell, ensuring that you always have a competitive edge.

Customer service and engaging product descriptions

E-commerce success isn’t just about having the right products; it’s also about providing excellent customer service and creating compelling product descriptions. AutoGPT can handle both tasks, managing customer inquiries and crafting engaging descriptions that drive sales.

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6. Online course creation wizard

Online teaching

Leveraging AutoGPT to create online courses – Image via Unsplash

Creating course content and sales pages

If you’re an expert in your field, you can leverage AutoGPT’s capabilities to create and market online courses. The AI can generate course content, design sales pages, and even handle customer support, leaving you free to focus on promoting your course and collecting fees.

Streamlining course management

AutoGPT can also help with course management, from tracking student progress to automating administrative tasks. With AI assistance, you can create a seamless learning experience for your students, resulting in higher course completion rates and better reviews.

7. Stock market savant

Stock market using AutoGPT

Gaining stock market income with AutoGPT -Image via Unsplash

Analyzing trends, news, and financial data

AutoGPT can help you navigate the stock market like a pro, analyzing trends, news, and financial data to provide valuable insights and predictions. With its vast knowledge and analytical prowess, you can make informed investment decisions and grow your portfolio.

Creating custom stock trading algorithms

For those looking to take their stock market game to the next level, AutoGPT can help develop custom trading algorithms tailored to your investment goals and risk tolerance. With AI-generated trading strategies, you can maximize your returns while minimizing risk.

Discover the best and most advanced finance AI tools to help you with your financial decisions.

Final words

These seven methods are just the beginning when it comes to making money with AutoGPT. With its unparalleled capabilities, the potential for passive income generation is limited only by your imagination.

As you embark on your journey to wealth, remember to harness the power of AutoGPT responsibly and ethically. With the right approach, you can create a profitable online venture that brings you financial success and freedom.





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How Much Do YouTubers Make? How to Earn More & Top Earners in 2023



How Much Do YouTubers Make? How to Earn More & Top Earners in 2023

Are you thinking about starting another stream of revenue for your online business? Maybe you’re an influencer who wants to expand your reach with video content. Perhaps you are merely curious about the financial aspect of your favorite channels. No matter why, you have probably asked yourself this question: how much do YouTubers make? 

YouTube earnings aren’t as clear-cut as you might imagine. In part, this is because there is a lot of variation in traffic between channels. Another piece of the puzzle to consider is other ways that YouTubers make money from their content. 

If you find yourself wondering how your favorite channel does financially or are eager to start your own, here is what you need to know. 

Not Everyone Earns Money from Their YouTube Channel

Before we can dive into the specifics, it’s important to note that not all YouTube creators earn money from their videos. Especially for channels that are just getting started, there may not be any type of established revenue streams coming in. 

In fact, you may not even be eligible for the YouTube Partner Program until your channel has reached certain benchmarks (which we’ll cover in just a minute). 

Many companies might not be willing to take a chance on a newbie content creator for sponsored posts, but you could make some small income from Affiliate-Marketing if your audience is loyal. In the beginning, don’t expect to make much money from your YouTube channel until you qualify for Google ads. 

Requirements for Earning on YouTube Videos

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If you want to earn money solely based on the views of your video content, then you need to qualify for the YouTube Partner Program. Even YouTube stars had to start from a place of relative obscurity before they made it big. 

Der YouTube Partner Program requirements are quite clear, but they aren’t exactly easy to reach. There are separate qualifications depending on whether your most viewed content is in the form of longer videos or shorts. 

For those who make traditional videos on YouTube, you will need 1,000 subscribers and 4,000 watch hours in the past year. Alternatively, you could have 1,000 subscribers and 10 million public shorts views in the last 90 days.

Average YouTuber Revenue: How Much Do YouTubers Make?

1685162728 225 How Much Do YouTubers Make How to Earn More

Let’s say that you are well on your way to qualifying for the YouTube Partner Program. How much money do YouTubers make when they hit this momentous threshold? 

You might be able to earn a comfortable living doing nothing but creating videos with all of your new spare time. Keep in mind that for top channels, a lot of work goes into making new videos, editing them, and posting them to the platform, as well as interacting with followers. 

Entsprechend Zip Recruiter, the average YouTuber makes about $65,999 annually ($5,499 per month). 

Another way to think about how much YouTubers make is to consider it based on the number of views of their video ads. Most estimates place this at around $0.018 per view. For every 1,000 views of your video ads, you could make roughly $18.

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Some niches may see a higher average YouTube pay rate with some estimates going as high as $0.03 per view (or $30 per 1,000 views).

Cost per Impression or Cost per Click?

Which type of ad revenue is more likely to earn money on your YouTube channel: cost per thousand views (CPM) or cost per click (CPC)? There are a couple of caveats to note about both types of ad revenue generated from a given video. 

First, let’s take a look at CPM. 

In order to make money on YouTube from advertisement viewing, your audience will need to actually watch the ad that plays before your video. They should watch 30 seconds of the ad on the average video. If you have a short video, they only need to watch half of the ad.

That being said, more people are likely to view the ads versus clicking them.

Now, let’s look at CPC. 

YouTubers make money from these ads only when someone clicks and interacts with the ad. Can you think of the last time that you clicked on an ad from your favorite YouTube channel? Chances are, it’s been a while. Only a small percentage of viewers will click on an ad unless it promotes some seriously engaging content. 

Creators can have both types of ads on their videos, but CPM is a little easier to bank on as it plays as an embedded video before, during, or after your content. On the other hand, CPC ads are typically displayed in the area around the video itself. 

What Influences What YouTubers Make? 

Some of the things that influence what YouTubers make are largely out of your control. Let’s take a deep dive into two of the most influential pieces of the puzzle when it comes to answering the question of the hour: how much money do YouTubers make? 


How Much Do YouTubers Make How to Earn More

What country are most of your viewers from? While your location as the content creator doesn’t play into your earnings through the YouTube Partner Program, your audience does factor into what people are willing to pay YouTubers for their advertisements. 

Generally speaking, audiences based in the United States tend to earn more money for content creators than those based in other parts of the world. Still, you will have some variation in pay in the US based on region. Some European countries will yield equally high returns. 

That being said, countries that don’t net as much in ad revenue include places like India and parts of the Middle East. 

Think about where you want your audience to be located before you start making video content. You may not make much money on YouTube without an audience in some of the higher-paying countries.


How many people are likely to watch your videos? It depends on whether you have a successful YouTube channel in a niche that people care about. Advertising revenue is a lot easier to generate when you create content in an area where people spend their free time consuming that content. 

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Small Business Trends lists the top 10 YouTube niches as:

  • Gaming channels
  • Funny videos
  • Music videos
  • ASMR
  • Education
  • Life hacks
  • Personal finance
  • Lifestyle videos
  • Sustainable fashion
  • Software reviews

That isn’t to say that you can’t be successful with videos in other niches, but these tend to be the highest-performing videos on the YouTube platform. 

Why Subscriber Count Doesn’t Influence Pay – But It Helps

Once you reach that initial 1,000 subscribers and 4,000 watch hours, it’s important to note that your subscriber count doesn’t actually influence your pay — but it does help! YouTube subscribers are likely to come visit your channel every time you’re finished uploading videos. 

They are committed to their channel memberships, and yours has been added to their list of favorites. 

Because you have more people tuning in to your channel, you have the ability to make money on YouTube when they come back. Oftentimes, loyal channel members will watch the ads in their entirety so that their favorite creators can earn a decent living. 

Once you reach that landmark million subscribers mark, many people point out that it becomes easier for others to find your videos. In turn, this allows you to get more views of your ads and make more money. It’s a great cycle, but it starts with getting those first few people to sign up for notifications. 

Get Seen with Optimized Videos

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How can you make sure that you get more eyes on your videos? It starts with choosing the best topics and then optimizing the overall channel to be favored by the YouTube algorithms. On your own, this can be clunky and time-consuming.

This is why many YouTubers turn to TubeBuddy

It’s YouTube certified with an easy-to-use interface, and it can save you tons of time. 

TubeBuddy has a keyword research tool built into the platform to help you with SEO so that your videos are more likely to show up in YouTube’s search engine results pages. It streamlines your process, offers bulk processing for creating tons of videos, and gives you a detailed look at your analytics. 

For more information on how TubeBuddy can help you, be sure to view our full TubeBuddy review here. 

Other Ways to Increase YouTube Earnings

It’s important to note that you don’t necessarily need a million subscribers to increase how much you can earn with YouTube. Other streams of revenue can be equally helpful when it comes to bolstering your YouTube channel. 

Let’s take a closer look at three of the top ways to supplement that Google Adsense revenue. 

Affiliate Marketing

Affiliate marketing is a great way for YouTubers to make money in the early days, before they meet the YouTube Partner Program requirements. This allows you to promote products or services that you really love in exchange for a kickback from the company you promote. 

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You could do this in the form of review videos of your favorite products, encouraging people to purchase items using the links in your description. You can also link to items or services in the description of your videos for items that you used (think of items you use regularly that are high-ticket, like your camera equipment or microphone). 

For more information on what affiliate marketing is, see our full guide here. 

In addition to affiliate marketing, you might also create sponsored videos. This is a prime example of when you can review a product in detail. A company will pay you to create video content surrounding their products or services. 

The pay for this can be quite lucrative, especially compared to what you’ll make with an Adsense account. Revenue generated from sponsored videos is usually $10 to $50 per 1,000 views.

Established YouTubers make more money in this arena, as with most things. 


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Last but not least, you could also create merchandise sales that will improve your income. You can use print-on-demand companies like Printify to create t-shirts, hats, jackets, and just about anything else your audience is willing to pay for. 

Keep in mind that you will need a website to direct people toward if you intend to sell your own merchandise with your branding. 

Top Earning YouTube Channel Creators

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Have you ever wondered how much do YouTubers make and thought about your favorite channels? Let’s take a quick glance at what your favorite creators are really making, according to Forbes – the answer just might surprise you!

  1. MrBeast: $54 million
  2. Jake Paul: $45 million
  3. Markiplier: $38 million
  4. Rhett and Link: $30 million
  5. Unspeakable: $28.5 million
  6. Nastya: $28 million
  7. Ryan Kaji (Ryan’s World): $27 million
  8. Dude Perfect: $20 million
  9. Logan Paul: $18 million
  10. Preston Arsement: $16 million

If you have wondered whether it’s possible to really make a full-time income using a Google Adsense account and other revenue streams with your videos, these successful YouTubers make plenty of money through their videos and content. 

Final Thoughts: How Much Do YouTubers Make? 

Are you ready to start making more money? Your success on YouTube depends on finding creative ways to start making money, whether that means affiliate marketing or Google Adsense videos. You need to make sure that you optimize each and every one of your videos using tools like TubeBuddy. 

This enables people to find them quickly and easily when searching for content that is just like what you do, whether that’s unboxing videos, reviews, or helpful life hacks in your area of expertise. 

How much do YouTubers make? It really depends on how much time and effort you put into building your subscriber count and creating high-quality content. But it’s more than possible to earn a solid income on YouTube with some of these tips! 


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