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7 Best Copywriter Websites To Help Guide You Towards Success in 2023

Published

1 year ago

March 5, 2023

7 Best Copywriter Websites To Help Guide You Towards Success in 2023

The best copywriter websites attract the right target audience and compel those web visitors to take action. These websites are built for freelance writers and the services they offer.

As a copywriter, your website can be like your calling card. You get a blank foundation to build upon, sharing what you do, bragging about your work, and impressing prospective clients.

Putting all those pieces together and accomplishing the above can be a struggle.

To make the process easier on you, we’ve compiled a list of 7 of the best copywriter websites you can check out and draw inspiration from. Get real examples of successful copywriter websites, including our review of what makes them stand out and what works on their website.

Let’s get started.

Ultimate List of 7 Best Copywriter Websites

Here’s my curated list of copywriting websites that have helped me a ton!

1. Content Bistro

When you land on Content Bistro, you can clearly see they are a copywriter website. The copy on the home page tells you without even having to scroll.

What do they do?

Creating sales-ready conversion copy
Offering strategic consultations
Crafting momentum-charged programs

And they also tell you who they serve.

Who is their audience?
Course creators and service providers.

The copy and graphics are inviting and playful, with cartoon-like graphics and fonts used throughout the site. The layout is user-friendly and broken up into blocks with varying features and colors to keep the web visitor engaged, so they don’t get bored.

The site owners are also put front and center on the site, so you know who you’ll be working with.

The site tells you:

Content Bistro has been featured in Forbes, ConvertKit, and other places
They offer various plans for course creators and service providers
About the owners, their background, and commitment to your success

You’ll also find some amazing testimonials on the site, and this social proof sells!

In all, the site is put together very well. They definitely know their audience well and are doing some great things to attract prospective customers and gain new business.

2. SuzieBakos

On SuzieBakos, you’ll see that the layout and format of the website differ a lot from Content Bistro.

What do they do?

Suzie Bakos is a freelance writer, and this is a copywriter website
Suzie offers help for your content issues/fixes
She’s London-based and has a flexible schedule

Who is their audience?

On the homepage, you’ll learn about her clients, which are companies of all sizes, from startups to established global companies.

I like how she highlights some of the services she offers:

Email copy
Writing press releases
Social media copy

Suzie shares about herself, her educational background, and her work experience, so you can get to know the writer you’re working with.

To educate you about how the process works, she explains the three-step process: chat about your needs then, get a written proposal from her, followed by her kicking off the project with research, and then writing starts.

This website is short and sweet.

It has a few web pages that have essential information that web visitors will want to know. The homepage is broken into blocks with varying other elements and colors to keep the web visitor engaged. This is probably one of the most simple sites in our roundup but simple sells, and Suzie does a great job of this!

3. FashionCopywriterNYC

best copywriter websites - michelle christina larsen

At first glance, you’ll know immediately that FashionCopywriterNYC.com is a copywriting portfolio site for a fashion copywriter.

This made our list as one of the best copywriter websites for several reasons:

User-friendly design
Simple layout
A clear picture of the target audience
Good understanding of services offered
Social proof

First, the simple and user-friendly design mimics the layout of SuzieBakos’ site a bit. It’s set up like a portfolio site where the homepage explains services and a short bio about the writer, then you can navigate the menu to see the portfolio, read reviews, and also contact the site with questions.

What do they do?

The site URL tells you exactly what kind of copy it creates: fashion-related copy.

As you scroll through the homepage, you’ll learn what kind of fashion copy the writer creates: email marketing copy, product descriptions, and social media captions, among other types of copy.

The section titled Rave Reviews is home to customer testimonials. This is social proof, and as I mentioned earlier, social proof sells.

Generally, it’s hard to be convinced to work with a stranger over the internet. Reviews/testimonials help resolve feelings of hesitation, sharing successes the writer has had with others.

What is their audience?

Clients who need fashion-related copy.

In a couple of scrolls, you have a solid understanding of what the website is about, who it’s for, what you get from the writer, and also customer reviews. The navigation is simple and user-friendly, taking you to various other parts of the website where you can learn more about her services.

4. The Email Copywriter

best copywriter websites - chris orzechowski

Like the previous copywriter website, this website tells you exactly what it’s about, in the URL, TheEmailCopywriter.com.

What do they do?

They sell email copywriting services and products.

When you land on the website, you know who the writer is (Chris Orzechowski), you know what services he offers, and who his target audience is.

One of the marks of a great copywriter website lies in the content above the fold, on the website. This is all the information you see on the homepage without having to scroll. Chris does a great job of that with his website.

The site is set up like sales pages you see online.

It’s broken into blocks with varying colors, text, and fonts to keep the web visitor engaged. He shares social proof with his impressive numbers of how much revenue he’s made, the number of clients served, and the number of students helped.

Web visitors can learn about publications featured in, like The Motley Fool, Betterment, and others.

Who is their audience?

E-commerce businesses.

The homepage is pretty long, but each section serves a purpose, sharing:

How he can help your e-commerce business
Case studies
Links to podcast interviews he’s been featured on
Testimonials
A free download of his bestselling book

This looks like a professionally-developed website, and he’s clearly doing things right to have worked with thousands of people and generated millions.

5. Jennifer Locke Writes

This copywriter website, JenniferLockeWrites.com offers book writing services. The site has a user-friendly setup with a clean appearance.

As you work your way down the homepage, you’ll read about:

Who Jennifer Locke is and how she can help you
Client testimonials
How you can contact her to start your book project

This is a copywriting portfolio website, and, done right, and it can attract the right audience and generate leads.

Although it may not look as professionally crafted as the previous site from TheEmailCopywriter, it ticks all the boxes for us, offering the most important elements of a strong copywriter website.

When a web visitor lands on the site, they know immediately what the site is about.

Locke doesn’t need to try to sell the potential clients on the benefits of A, B, or C. Instead, she has one core service offered, and she can speak to that more in-depth.

6. Conversion Copy Co

One of the prettiest copywriter websites we have reviewed is from the writer behind ConversionCopyCo. On appearance alone, it’s visually stunning.

It’s set up like an e-commerce website, a bit.

Above the fold, you know what the site offers: website copy conversion copywriting for B2C brands.

What do they do?

Offer conversion copywriting services.

As you browse the site, ConversionCopyCo highlights some key features:

Who the company is and why they’re different from the competition
Former clients they’ve worked with (some big names you may have heard of)
What you get working with the site
Testimonials
Services offered

Who is their audience?

B2C brands

The website flows very well, and while it has a ton of information throughout, it doesn’t feel busy or overwhelming. Copywriting certifications are displayed on the site, a feature that takes them above the competition and instills buyer confidence among potential clients.

7. Nickicopy

Nickicopy.com made the list of best copywriter websites because of their user-friendly layout, highlighting important information about their services above the fold.

This website is a quick browse. It doesn’t have tons of information or dozens of web pages like some of the other writers’ websites we’ve reviewed.

What do they do?

Offer book writing services.

Who is their audience?

Clients that need their book written.

There’s value in highlighting only the most useful information so that web visitors don’t get information overload and feel overwhelmed.

When you first land on this website, you’ll learn the writer behind the site is Nicki Krawczyk and she’s a copywriter and content marketer. The site navigation leads you to helpful links to her portfolio, contact details, and About page, where you can learn more about the writer.

She has some featured sites from her portfolio on the homepage, so you can easily review her work.

Altogether, this is a simple and effective copywriter website. It works!

What Makes a Good Copywriter Website?

A good copywriter website should be filled with compelling copy and also creative copywriting to sell your service. It should use persuasive language to educate and sell the web visitor on your service and convince them to take action.

Your web visitors will know what services you offer without any hassle, whether you do content marketing, book writing, conversion copywriting, etc.

Altogether, good copywriter websites should:

Be user-friendly
Have a simple, clean layout
Tell web visitors who you are and what services you offer
Display a call to action to generate leads for your service
Contain keyword-driven phrases to attract your ideal clients to the site

When it comes to your own site, you don’t have to be niched down. But, you do have to clearly tell your audience about what you do. Also, you want to include who you serve and how you can help them.

What all of these websites do well is contain a block format where the homepage is broken down into sections. This organization helps the web visitor navigate through the site more easily.

You can also share all the information about your copywriting services in an easily digestible kind of way, and the block format accomplishes this very well.

How Can You Build a Copywriter Website?

Ready to start building your copywriter website? These copywriter website examples are great to give you some ideas for creating a website for your business.

One of the best ways to create a winning website is with a proven system that has garnered success for others, like The Authority Site System (TASS) by Authority Hacker.

If you want plug-and-play templates you can copy and paste, video lessons to walk you through the process, along with a systematic approach to growing your website, this program is one you’ll want to check out. Read our Authority Site System review to learn more.

Bottom Line

We just covered 7 of the best copywriter website online! Generally, if you feel stuck on design issues, seeing examples can help. If you’re having a tough time figuring out the layout and structure of your freelance copywriter business, I hope this list helps.

Also, you can gain inspiration and ideas of what direction to go with your own website.

Which copywriter website is your favorite?

Related Topics:Copywriter Guide seo success websites

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AI Will Transform the Workplace. Here’s How HR Can Prepare for It.

Published

9 hours ago

April 19, 2024

Entireweb News Bot

AI Will Transform the Workplace. Here's How HR Can Prepare for It.

Opinions expressed by Entrepreneur contributors are their own.

Our workplaces are about to undergo an unprecedented level of transformation, and HR will take center stage. Artificial intelligence will dramatically reshape HR in a way that goes beyond recruiting, hiring and talent management. Leadership teams at all levels need to embrace this change to transform and lead their organizations forward.

It’s the people, and not the technology, that makes AI initiatives a success. Intrapreneurs, in particular, are the driving force behind it. As I shared in Fearless Innovation, I noticed this when I was working on the innovation agenda for the Great Places to Work study — the most innovative companies were those that had a leadership team that was embracing intrapreneurship and were open to change.

HR is the beating heart of any organization, and as such, it needs to take center stage in both adopting and leading ethical and innovative AI transformation across the organization.

4 tectonic shifts AI will drive in HR

1. A new wave of massive reskilling

As AI becomes more prominent across business functions, the need for new skills will only grow. Forty percent of enterprise leaders believe that their workforce would need to reskill as a result of AI and machine learning. In fact, research shows almost a third of all hours worked in the U.S. could be automated by 2030.

All of us need to reskill to some extent to be relevant in the AI era. Not only would people need to re-train, but generative AI is introducing a whole host of professions that have been non-existent until recently, from AI ethicists to human-AI interaction designers. Some of these roles might sound futuristic, yet they are becoming increasingly relevant as technology advances.

2. The great restructure

As automation takes center stage across more business functions, there will be the inevitable need for organizations to restructure and rethink how they work. This transition will not only involve the integration of new technologies but also introduce a shift in the workforce dynamics. Intrapreneurs will need to identify gaps both in skills and operational processes and forge brand-new roles for themselves and those they manage. HR must play a key role in enabling a smooth and easy transition in this regard. The transition will not be smooth or easy, and it’s only HR that has the capability to make it impactful.

3. Arrival of “digital humans”

“Digital human” may sound like an oxymoron, but that’s the term that’s starting to appear in business and operational plans. More roles, regardless of industry, are becoming digitally enhanced where some form of AI assistance is embedded in their everyday work. A real-life example is the introduction of the digital nurse — AI-powered healthcare agents which have already been proven to outperform human nurses in certain tasks.

Imagine the impact these digital roles will have on the workforce the more sophisticated and prevalent they become. Eventually, HR will need to create policies and systems in place that account for this new type of “staff augmentation.”

4. Regulating the robot

The threat of AI bias and misuse is serious. Not only can the technology put many jobs at peril, but potential improper implementation can expose organizations to serious liability and negatively affect the workforce. From avoiding bias to inclusivity, HR teams play a critical role in the ethical deployment and management of AI technologies.

HR professionals will be tasked with navigating the delicate balance between leveraging AI for efficiency and ensuring that its application upholds fairness, privacy and non-discrimination.

What HR intrapreneurs must do to embrace AI the right way

The future of work is being shaped by AI adoption, and its success hinges on the right approach from the outset. My experience shows that for successful organizations, one universal trait stands out: the presence of change agents. Every organization, regardless of size, benefits from intrapreneurs who are open to change and committed to spearheading transformation efforts. These intrapreneurs are pivotal in driving the future of work, as they help orchestrate the integration of new technologies into their business models.

HR and talent leaders should harness this dynamic, encouraging a symbiotic relationship with intrapreneurs to develop customized solutions for AI adoption, ensuring that they are not just keeping pace with technological advances but are actively shaping their trajectory.

Securing a seat at the table:

HR should take a proactive stance in the adoption of AI, even if it is still in its early stages within your organization. By securing a position at the forefront of the AI initiative, HR can and should facilitate and guide the entire organization in embracing this significant change.

As AI has the potential to impact every facet of the organization, it is imperative for HR to not only understand and advocate for this technology but also lead its integration across all departments. HR should encourage and support intrapreneurs and all employees to leverage AI in their daily tasks, demonstrating its value not just for operational efficiency but for personal and professional growth as well.

Master the technology:

To effectively navigate and regulate AI, HR must first understand it thoroughly. Grasping the full potential of this technology is crucial for reaping its extensive benefits. HR plays a vital role in identifying the necessary tools and skills that employees must acquire and then integrating these learnings into daily work practices.

Before implementing AI more broadly, HR should initiate comprehensive training programs that not only educate but also reassure employees about AI’s role in the future of the business. By leading these educational initiatives, HR can shape the structure and effectiveness of these programs, ensuring they meet the needs of the organization and its workforce.

Looking ahead

Generative AI has the transformative potential to redefine the business landscape, but realizing this vast potential hinges on more than just the adoption of technology. It critically depends on the talent within the workforce, driven by HR and bold intrapreneurs. These visionary leaders don’t just implement new tools; they exemplify their use, demonstrating the profound impact of AI across every level of the organization.

HR plays a pivotal role in fostering this environment, enabling intrapreneurs to guide and inspire every individual they touch. Together, they turn each employee into a catalyst for change, igniting a widespread passion for innovation that deeply resonates and sustains long-term success.

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Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

Published

1 day ago

April 19, 2024

Entireweb News Bot

Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction.

Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year.

A Samsung Group executive told a Korean news outlet that “considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.”

Lower performance combined with other economic uncertainties like high borrowing costs have pushed the South Korean company to enter “emergency mode,” per The Korea Economic Daily.

Executives at all Samsung Group divisions will be affected, including those in sales and manufacturing, according to the report.

Samsung had its worst financial year in over a decade in 2023, with the Wall Street Journal reporting that net profit fell 73% in Q4. It also lost its top spot on the global smartphone market to Apple in the same quarter, though it reclaimed it this year.

Though employees below the executive level aren’t yet mandated to clock in on weekends, some might follow the unwritten example of their bosses. After all, The Korea Economic Daily reports that executives across some Samsung divisions have been voluntarily working six days a week since January, before the company decided to implement the six-day workweek policy.

Entrepreneur has reached out to Samsung’s U.S. newsroom to ask if this news includes executives situated globally, including in the U.S., or if it only affects employees in Korea. Samsung did not immediately respond.

Research on the relationship between hours worked and output shows that working more does not necessarily increase productivity.

A Stanford project, for example, found that overwork leads to decreased total output. Average productivity decreases due to stress, sleep deprivation, and other factors “to the extent that the additional hours [worked] provide no benefit (and, in fact, are detrimental),” the study said.

Longer hours can also mean long-term health effects. The World Health Organization found that working more than 55 hours a week decreases life expectancy and increases the risk of stroke by 35%.

The same 55-hour workweek leads to a 17% higher risk of heart disease, per the same study.

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John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator

Published

2 days ago

April 18, 2024

Entireweb News Bot

John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator

^{This article originally appeared on Business Insider.}

Agriculture equipment company John Deere is on the hunt for a different kind of CTO.

The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.

One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.

“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.

To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.

Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.

The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.

According to the contest rules, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.

In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.

Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.