Kevin Systrom and Mike Krieger are back.
Instagram’s co-founders launch Artifact, a kind of TikTok for text
The Instagram co-founders, who departed Facebook in 2018 amid tensions with their parent company, have formed a new venture to explore ideas for next-generation social apps. Their first product is Artifact, a personalized news feed that uses machine learning to understand your interests and will soon let you discuss those articles with friends.
Artifact — the name represents the merging of articles, facts, and artificial intelligence — is opening up its waiting list to the public today. The company plans to let users in quickly, Systrom says. You can sign up yourself here; the app is available for both Android and iOS.
The simplest way to understand Artifact is as a kind of TikTok for text, though you might also call it Google Reader reborn as a mobile app or maybe even a surprise attack on Twitter. The app opens to a feed of popular articles chosen from a curated list of publishers ranging from leading news organizations like The New York Times to small-scale blogs about niche topics. Tap on articles that interest you, and Artifact will serve you similar posts and stories in the future, just as watching videos on TikTok’s For You page tunes its algorithm over time.
“Every time we use machine learning to improve the consumer experience, things got really good really quickly.”
Users who come in from the waitlist today will see only that central ranked feed. But Artifact beta users are currently testing two more features that Systrom expects to become core pillars of the app. One is a feed showing articles posted by users that you have chosen to follow, along with their commentary on those posts. (You won’t be able to post raw text without a link, at least for now.) The second is a direct message inbox so you can discuss the posts you read privately with friends.
In one sense, Artifact can feel like a throwback. Inspired by TikTok’s success, big social platforms have spent the past few years chasing shortform video products and the ad revenue that comes with them.
Meanwhile, like a social network from the late 2000s, Artifact has its sights set firmly on text. But the founders are hopeful that a decade-plus of lessons learned, along with recent advances in artificial intelligence, will help their app break through to a bigger audience.
Systrom and Krieger first began discussing the idea for what became Artifact a couple years ago, he told me. Systrom said he was once skeptical of the ability of machine-learning systems to improve recommendations — but his experience at Instagram turned him into a true believer.
“Throughout the years, what I saw was that every time we use machine learning to improve the consumer experience, things got really good really quickly,” he said.
So why come back now? Technically, this isn’t the duo’s first project since Instagram; in 2020, they teamed up to create the website Rt.live to track the spread of covid.
But Systrom told me they didn’t want to start a new company until three things happened: One, a big new wave in consumer technology that he and Krieger could attempt to catch. Two, a way to connect that wave to social technology, which he and Krieger continue to feel invested in emotionally. And three, an idea for how their product could solve a problem — Systrom has long considered technology design from the standpoint of what jobs it can do for its customers.
The tech that enabled ChatGPT also created new possibilities for social networks
The breakthrough that enabled Artifact was the transformer, which Google invented in 2017. It offers a mechanism for systems to understand language using far fewer inputs than had previously been required.
The transformer helped machine-learning systems improve at a much faster pace, leading directly to last year’s release of ChatGPT and the attendant boom in interest around AI. (Transformers are the “T” in ChatGPT.)
It also created some new possibilities for social networks. At first, social networks showed you stuff your friends thought was interesting — the Facebook model. Then they started showing you stuff based on the people that you chose to follow, whether you were friends or not — the Twitter model.
TikTok’s innovation was to show you stuff using only algorithmic predictions, regardless of who your friends are or who you followed. It soon became the most downloaded app in the world.
Artifact represents an effort to do the same thing but for text.
“I saw that shift, and I was like, ‘Oh, that’s the future of social,’” Systrom said. “These unconnected graphs; these graphs that are learned rather than explicitly created. And what was funny to me is as I looked around, I was like, ‘Man, why isn’t this happening everywhere in social? Why is Twitter still primarily follow-based? Why is Facebook?’”
Artifact will take seriously the job of serving readers with high-quality news and information
The question is whether personalized recommendations for news articles and blog posts can drive the same viral success for Artifact that video has for TikTok. It’s not a slam dunk: in 2014, a wave of personalized news apps with names like Zite and Pulse came and went, dogged by their inability to create deep habits in users. And earlier this month, Tokyo-based SmartNews, which uses similar AI technology to personalize recommendations, laid off 40 percent of its workforce in the United States and China amid a declining user base and challenging ad market.
Like most startups at this stage, Artifact has yet to commit to a business model. Advertising would be an obvious fit, Systrom said. He’s also interested in thinking about revenue-sharing deals with publishers. If Artifact gets big, it could help readers find new publications and encourage them to subscribe to them; it may make sense for Artifact to try to take a cut.
Systrom also told me Artifact will take seriously the job of serving readers with high-quality news and information. That means an effort to include only publishers who adhere to editorial standards of quality, he told me. For now, the company won’t disclose every publisher in its system, but you can search for individual outlets within the app.
Both left- and right-leaning publishers were included; you’ll find Fox News there, for example. But Systrom isn’t shy about the fact that the company will be exercising its own judgment about who belongs and who doesn’t.
“One of the issues with technology recently has been a lot of these companies’ unwillingness to make subjective judgments in the name of quality and progress for humanity,” he says. “Right? Just make the hard decision.”
Artifact will also remove individual posts that promote falsehoods, he says. And its machine-learning systems will be primarily optimized to measure how long you spend reading about various subjects — as opposed to, say, what generates the most clicks and comments — in an effort to reward more deeply engaging material.
“We fundamentally like building.”
For now, Systrom and Krieger are funding Artifact themselves, though I imagine they will soon have investors beating a path to their doors. A team of seven people is now working on the app, including Robby Stein, a top product executive at Instagram from 2016 to 2021.
Having sold Instagram to Facebook for $715 million, Systrom and Krieger had no pressing need to get a job. So what’s driving them this time?
“We fundamentally like building,” Systrom said. “There’s no other place in the world we’d rather spend our time than writing code and building products that people enjoy. I just love it.”
Advances in AI have also captured their imaginations, he said.
“I think machine learning is undeniably the coolest thing to work on right now,” he said. “Not because it’s hip, but because when it knows you’re into a certain topic, and it totally gets you, you’re like, ‘How is it that just some numbers multiplied together did that?’ The CTO of OpenAI said that machine learning is basically many months of things not working, and then suddenly it works, and then it works scarily well. I resonate with that.”
I’ve only used Artifact for a few hours now, and many of the features that the company plans to build remain in the planning stages. As you would expect from Systrom and Krieger, the app already shows a good deal of polish. Read an article inside the app, and when you return to the feed, it will suggest more stories like it in a handsome carousel. The app automatically switches to dark mode at night. And when you post a link, you can choose whether to let everyone comment, limit comments to people you follow, or shut them off entirely.
In many ways, I think the time is ripe for this kind of product. AI really is making new things possible in consumer apps, and the collapse of Twitter under Elon Musk has created an opportunity for a team with genuine expertise in this space to take a run at text-based social networking again.
To succeed on a grand scale, I suspect Artifact will have to do more than simply show you a collection of interesting links. Even in the current depressed state of digital publishing, the web remains rich with stories of interest, as anyone who has ever glanced at the list of clickbait headlines below the Google search box these days can attest. Few people spend much time complaining that they can’t find anything good to read on the internet.
Yes, AI represents a huge part of TikTok’s success. But like Twitter before it, TikTok also succeeded because of the way it captures conversations about the core feed — more than a few tweets have gone viral noting that the comments on TikTok are often better than the videos themselves. Similarly, Twitter endures as a primary source for breaking news in large part because it’s where elites go to discuss the news in public.
That aspect of Artifact remains under construction. But if Systrom and Krieger can bring the same craftsmanship to that part of the product that they brought to Instagram, it might not be long before they have me once again forgetting my Mastodon login.
NHS data breach: trusts shared patient details with Facebook without consent | Health
NHS trusts are sharing intimate details about patients’ medical conditions, appointments and treatments with Facebook without consent and despite promising never to do so.
An Observer investigation has uncovered a covert tracking tool in the websites of 20 NHS trusts which has for years collected browsing information and shared it with the tech giant in a major breach of privacy.
The data includes granular details of pages viewed, buttons clicked and keywords searched. It is matched to the user’s IP address – an identifier linked to an individual or household – and in many cases details of their Facebook account.
Information extracted by Meta Pixel can be used by Facebook’s parent company, Meta, for its own business purposes – including improving its targeted advertising services.
Records of information sent to the firm by NHS websites reveal it includes data which – when linked to an individual – could reveal personal medical details.
It was collected from patients who visited hundreds of NHS webpages about HIV, self-harm, gender identity services, sexual health, cancer, children’s treatment and more.
It also includes details of when web users clicked buttons to book an appointment, order a repeat prescription, request a referral or to complete an online counselling course. Millions of patients are potentially affected.
This weekend, 17 of the 20 NHS trusts that were using Meta Pixel confirmed they had pulled the tracking tool from their websites.
Eight issued apologies to patients. Multiple trusts said they had originally installed the tracking pixels to monitor recruitment or charity campaigns and were not aware that they were sending patient data to Facebook. The Information Commissioner’s Office (ICO) is investigating.
Der Observer can reveal:
In one case, Buckinghamshire Healthcare NHS trust shared when a user viewed a patient handbook for HIV medication. The name of the drug and the NHS trust were sent to the company along with the user’s IP address and details of their Facebook user ID.
Alder Hey Children’s trust in Liverpool, sent Facebook details when users visited webpages for sexual development problems, crisis mental health services and eating disorders. It also shared data when users clicked to order repeat prescriptions.
The Tavistock and Portman NHS foundation trust in London shared data with Facebook when users clicked the information page for its gender identity service, which specialises in working with children who have gender dysphoria. Data was also shared when users viewed the webpage for the Portman Clinic, which “offers specialist help with disturbing sexual behaviours”, and clicked for details on how to be referred to the service.
Surrey and Borders Partnership NHS trust shared data with Facebook when a patient clicked buttons indicating they were under 18, lived in Brighton and wanted to access mental health services.
Other NHS trusts sent detailed receipts to Facebook when users accessed pages for appointment bookings or completed online self-help courses. Barts Health NHS trust, which serves a population of 2.5 million in London, shared data with Facebook when a user clicked to “cancel or change an appointment” or added a visit to a particular hospital to their itinerary.
The Royal Marsden, a specialist cancer centre, sent data on patients requesting referrals, viewing information about private care and browsing pages for particular cancer types.
The findings have caused alarm among privacy experts who said they indicated widespread potential breaches of data protection and patient confidentiality that were “completely unacceptable”.
Information sent to the company is likely to include special category health data, which has extra protection in law and is defined as information “about an individual’s past, current or future health status”, including medical conditions, tests and treatment and “any related data which reveals anything about the state of someone’s health”. Using or sharing it without explicit consent or another lawful basis is illegal.
Once the data reaches Facebook’s servers, it is not possible to track exactly how it is used. The company says it prohibits organisations from sending it sensitive health information and has filters to weed such data out when it is received by mistake.
Professor David Leslie, director of ethics at the Alan Turing Institute, said the transfer of data to third parties by the NHS risked damaging the “delicate relationship of trust” with patients. “Our reasonable expectation when we’re accessing an NHS website is that our data won’t be extracted and shared with third-party commercial entities that could [use it] for targeting ads or linking our personal identities to health conditions,” he said.
Wolfie Christl, a data privacy expert who has investigated the ad tech industry, said: “This should have been stopped by regulators a long time ago. It is irresponsible, even negligent, and it must stop.”
He accused Meta of doing too little to monitor what information it was being sent. “Meta says we don’t permit certain types of data being sent to us but they haven’t spent enough on resources to audit this,” Christl said.
In most cases, the information sent to Facebook during a test by the Observer was transferred automatically upon loading a website – before the user had selected to “accept” or “decline” cookies – and without explicit consent. Only three of the 20 trusts mentioned Facebook or Meta in their privacy policies at all. Several of the trusts had previously promised patients that their information would not be shared or used for marketing.
Collectively, the 20 NHS trusts found using the tracking tool serve a population of more than 22 million people in England, stretching from Devon to the Pennines. Some had been using it for several years.
One of the trusts that pulled the tracking tool this weekend, Buckinghamshire Healthcare NHS trust, had previously said in its privacy policy that “confidential personal information about your health and care … would never be used for marketing purposes without your explicit consent”.
In a statement, the trust apologised to patients and said the Meta Pixel had been active on its website in error. “It was installed in relation to a recruitment campaign, and we were not aware that Meta was using this information for marketing purposes,” a spokesperson said. “Immediate action has been taken to remove it.”
Alder Hey said it asked visitors to its website for permission to use cookies and said patients’ names and addresses had not been shared. It has removed the tracking tool.
The Royal Marsden said it regularly reviewed its privacy policies but did not say whether it planned to remove the pixel. Barts said it was removing trackers from its website “following the disclosure that they were being used to extract personal information beyond the purpose for which they were originally installed, which was to measure responses to recruitment advertising campaigns.”
Several said they were unaware of how data would be used and apologised to patients for failing to get consent. Aside from the 17 who pulled or are pulling the tool, Hertfordshire Partnership trust and Royal Marsden said they were investigating the issues internally and only the Tavistock and Portman did not respond to requests for comment.
The ICO said it had “noted the findings” and was considering the matter. “People have the right to expect that organisations will handle their information securely and that it will only be used for the purpose they are told,” a spokesperson said.
Revelations about the NHS use of Meta Pixel come after regulators in the US issued warnings over the use of tracking tools there. Last summer, tech website The Markup exposed their use on the websites of healthcare providers. In December, the Biden administration warned that using tracking pixels to collect patient data without consent was a potential federal law violation.
Several leading US hospitals are currently being sued by their patients over their use of the pixels, which are tiny pieces of code that are invisible during normal browsing.
Meta is also facing legal action over accusations of knowingly receiving sensitive health information – including from pages within patient portals – and not taking steps to stop it. The plaintiffs claim Meta violated their medical privacy by intercepting “individually identifiable health information” from its partner websites and “monetising” it.
Jeffrey Koncius, a partner at Kiesel Law in California and one of the attorneys leading the action, said the data transfer by the NHS websites appeared similar to what was happening in the US. “Imagine if a hospital sent a letter to Mark Zuckerberg and said, ‘We want you to know that Jeff Koncius is our patient,’” he said. “That’s exactly what’s happening here. It’s just happening electronically.”
The Liberal Democrat health spokesperson Daisy Cooper described the findings as a “shocking discovery” that raised serious questions about the protection of patient information. “The NHS must investigate how this happened and how widespread this alleged data breach is,” she said.
NHS England said individual trusts were responsible for ensuring they followed data protection laws. “The NHS is looking into this issue and will take further action if necessary,” a spokesperson said.
Meta said it had contacted the trusts to remind them of its policies, which prohibited organisations from sending it health data. “We educate advertisers on properly setting up business tools to prevent this from occurring,” the spokesperson said. They added it was website owner’s responsibility to ensure it complied with data protection laws and had obtained consent before sending data.
The company did not answer questions about the effectiveness of its filters designed to weed out “potentially sensitive data”, or which types of information they would block from hospital websites – or say why it permitted NHS trusts to send it data at all, given the high risk it could reveal details about the web user’s health.
“Like any technology, our filters won’t be able to catch everything all of the time. However, we are constantly improving our mechanisms to make sure we catch as much as we can,” a spokesperson said.
The company offers its business tools to advertisers, saying they can help them use health-based advertising to “grow your business”. In one guide, it says data collected through its business tools can improve users’ Facebook experience by showing them ads they “might be interested in”. “You may see ads for hotel deals if you visit travel websites,” it explains.
Sam Smith, at medConfidential, a data privacy campaign group, said it was never appropriate for the tools to be used to collect health information. “There’s no benefit to NHS trusts in giving this information away. It’s like asking a tobacco company to sponsor a cancer ward,” he said. “NHS England is tacitly approving this by not enforcing anything better.”
Sri Prasanna Venkateswara Swamy Temple (Video)
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Zusammenfassung
Title
Sri Prasanna Venkateswara Swamy Temple (Video)
Beschreibung
#Teerthayatra #Devotionalshow #ETVWin
To watch your ETV all channels programmes anywhere any time Download ETV Win App for both Android & IOS: https://f66tr.app.goo.gl/apps
Visit Website : http://etv.co.in
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ETV Dhee(Youtube) – http://bit.ly/2Ok8zWF
ETV Plus India(Youtube) – http://bit.ly/2OlEAOg
ETV Abhiruchi(Youtube) – http://bit.ly/2OkEtTb
ETV Life(Youtube) – http://bit.ly/2OiKAY6
ETV Telangana(Youtube) – http://bit.ly/33nRaAK
ETV Andhra Pradesh(Youtube) – http://bit.ly/2OKARZz
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Delhi Woman Falls Prey To Free Thali Bait on Facebook, Loses Rs 90,000 In cyber Fraud
When the woman clicked on the link and the app was downloaded after which she entered the user ID and password given by the cyber crook. Few seconds later she received messages that her money was debited.
New Delhi: A 40-year-old woman from southwest Delhi lost Rs. 90,000 after downloading an App on Facebook which lured her with “buy one thali (food plate), get another free” offer. The victim, Savita Sharma, who works as a senior executive at a bank, told the police that one of her relatives informed her about the offer on Facebook.
According to Savita, she visited the site on November 27, 2022 and made a call on the given number to make an enquiry about the deal. She did not get any response but received a call back and “the caller asked her to get the offer of Sagar Ratna (a popular restaurant chain)”, Sharma said in her FIR lodged on May 2 this year.
The caller then shared a link and asked her to download an application to avail the offer. The cyber crook also sent the user ID and password to access the app. “He told me that if I want to get the offer, I will have to register on this app first,” Sharma told PTI.
When the woman clicked on the link and the app was downloaded after which she entered the user ID and password given by the man. “The moment I did it, I lost control of my phone. It was hacked and then I received a message that Rs 40,000 was debited from my account,” she added.
Sharma said that a few seconds later she received another message that Rs 50,000 was withdrawn from her account.
“It was very surprising for me that the money went from my credit card to my Paytm account and then moved out to the fraudster’s account. I never shared any of these details with the caller,” Sharma claimed, adding that she immediately blocked her credit card.
Though the cyber police are probing the matter, similar cases of frauds have been reported from other cities where people lost thousands of rupees.
Sagar Ratna’s statement
When contacted, a representative of Sagar Ratna admitted that they received many such complaints from customers.
“We have received many calls where people complained that they were defrauded by someone who advertised lucrative offers in the name of our restaurant. We warned people to remain alert of any such lucrative deal as we never make offers to people through Facebook,” the representative said, adding the cyber police in other cities are also probing the similar matter.
Police officers said they are educating commoners not to download any application or click on any link which comes from unknown sources.
“Cyber criminals are devising new ways to defraud people. People should not click on any link or app which comes from unknown or unidentified sources,” a cybercrime investigator said.
Similar Incident
A resident of Sector 43 in Gurgaon, has lost over Rs 70 lakh to scamsters who promised him hefty commissions under the pretext of a part-time job. The man in his complaint said that he eventually landed in a mountain of debt as he had borrowed loans under his house, father’s property and his business.
On February 27, the victim received a message about a part-time job of rating hotels and ‘liking’ videos. “I was promised a commission of Rs 2,000-3,000. They opened a new bank account for me, wherein they deposited Rs 10,000 as a trial bonus. I was given 30 tasks and upon completion of the first level, I got Rs 2,200 credited. After withdrawing the commission, they asked me if I wanted to continue, and when I replied in the affirmative, they wiped the account clean and asked me to deposit Rs 10,000 again,” the complainant said.
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