MARKETING
43 Handy Excel Shortcuts You Can’t Live Without
Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting.
Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn’t it be great if there were keyboard shortcuts that could help us get our work done faster?
So glad you asked.
We’ve put together a list of 43 keyboard shortcuts for Microsoft Excel. Although you can do all of these maneuvers manually, knowing these tricks will help save you time so you can focus on the stuff that really matters.
All of these shortcuts can be accessed on PC and Mac, so we’ve included both types below where applicable.
(Note for Mac users: To access the F keys (F1–F12), you’ll have to hold the Fn key before pressing any F key — unless you’ve enabled those keys as standard function keys.)
43 Excel Shortcuts You’ll Definitely Want to Bookmark
Navigation Shortcuts
These simple shortcuts can help you navigate between workbooks, sheets, rows and columns:
Move up through a selection | Shift + Enter (PC and Mac) |
Jump to the top of a column | CTRL + ↑ (PC); Command + ↑ (Mac) |
Jump to the bottom of a column | CTRL + ↓ (PC); Command + ↓ (Mac) |
Jump to the corner of a selection (Note: Rotate to each corner by repeating this keystroke) | CTRL + . (PC and Mac) |
Close the active workbook window | CTRL + w (PC); Command + W (Mac) |
Switch to previous workbook window | CTRL + Shift + F6 (PC); Command + Shift + F6 (Mac) |
Switch to the next open worksheet | CTRL + Tab (Mac only) |
Switch to the previous open worksheet (Mac) | CTRL + Shift + Tab (Mac only) |
Start a new chart sheet | F11 (PC and Mac) |
Insert a new sheet | Shift + F11 (PC and Mac) |
Repeat the last action | CTRL + y (PC); Command + Y (Mac) |
Fill selected cell with the content in the cell above selected cell | CTRL + d (PC and Mac) |
Fill selected cell with the content in the cell to the left of selected cell | CTRL + r (PC and Mac) |
Format Shortcuts
Formatting in Excel can be difficult if you don’t know of what you’re doing. Here are a few shortcuts that to help you easily format your cells. To start, here’s a featured formatting shortcut you might not have known about:
Excel Strikethrough Shortcut
The Excel strikethrough shortcut will strike a line through the middle of the value or text in a highlighted cell. To strike a line through a cell, highlight the cell and press CTRL + 5 on your keyboard.
Find and replace values | CTRL + F (PC); Command + F (Mac) |
Show all values as percentages | CTRL + Shift + % (PC and Mac) |
Show all values as currency (Note: Replace $ with your own country’s currency key) | CTRL + Shift + $ (PC and Mac) |
Show all values in general number format | CTRL + Shift + ~ (PC and Mac) |
Apply or remove bold formatting to selected cells | CTRL + 2 (PC); Command + b (Mac) |
Apply or remove italic formatting to selected cells | CTRL + 3 (PC); Command + i (Mac) |
Hide selected rows | CTRL + 9 (PC and Mac) |
Unhide selected rows | CTRL + Shift + ( (PC and Mac) |
Hide selected columns | CTRL + 0 (PC and Mac) |
Unhide selected columns | CTRL + Shift + ) (PC and Mac) |
Insert current date | CTRL + ; (PC and Mac) |
Insert current time | CTRL + Shift + : (PC); Command + ; (Mac) |
Insert a hyperlink | CTRL + k (PC); Command + k (Mac) |
Apply an outline border to selected cells (see screenshot below) | CTRL + Shift + & (PC); Command + Option + 0 (Mac) |
Here’s what cells look like with (left) and without (right) a border:
Shortcuts for Selecting Rows & Columns
Save yourself the manual dragging and selecting rows and columns with these handy keyboard tricks. To start, here are two featured rows-related shortcuts you might not have known about:
Excel Insert Row Shortcut
The insert row shortcut in Excel will create a new row below a highlighted cell. To insert a new row, highlight a cell or entire row and press CTRL + Shift + + on your keyword, literally pressing the plus sign after Shift. This will open a small window of options where you can insert a new row or column.
Expand the selection by one cell either upward (↑) or downward (↓) | Shift + ↑ [or] Shift + ↓ (PC and Mac) |
Expand the selection to the last non-empty cell | CTRL + Shift + Arrow Key (PC); Command + Shift + Arrow Key (Mac) |
Select entire column | CTRL + [spacebar] (PC and Mac) |
Select entire row | Shift + [spacebar] (PC and Mac) |
Select entire sheet | CTRL + a (PC); Command + a (Mac) |
Select only the visible cells in the current selection | Alt + ; (PC); Command + Shift + z (Mac) |
Formula Shortcuts
Formulas are a huge part of every marketer’s Excel toolkit. Here are a few shortcuts that’ll make you a formula wiz:
Start a formula (e.g. “=A4+A5”) | = (i.e. press the “equals” sign; PC and Mac) |
Insert AutoSum formula | Alt + (PC); Command + Shift + t (Mac) |
Edit active cell | F2 (PC); CTRL + u (Mac) |
Display the Formula Builder after you type a valid function name in a formula | CTRL + a (PC and Mac) |
Miscellaneous Shortcuts
Here are a few more time-saving shortcuts. To start, here’s a final featured shortcut for managing the size of your Excel worksheet:
Excel Delete Row Shortcut
The Excel delete row shortcut will delete the row below a highlighted cell. To delete this row, highlight a cell or entire row and press CTRL + – on your keyboard, literally pressing the minus sign after CTRL. This will open a small window of options where you can “shift cells up.”
Save your work as… | Control + Shift + s (PC); Command + Shift + s (Mac) |
Open spelling & grammar check | F7 (PC and Mac) |
Insert a comment (see screenshot below) | Shift + F2 (PC and Mac) |
MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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