MARKETING
The 15 Best Free PDF Readers of 2022
Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be in the form of a PDF. But to view these important documents, you need to download a PDF reader on your computer.
There are hundreds of PDF readers and some can cost you almost a thousand dollars per year, so we sifted through the internet to find the best free PDF readers that you can download online.
Below, we created a list of 15 of the best free PDF readers whose capabilities range from only viewing PDFs to creating, editing, and securing them.
The 15 Best Free PDF Readers
The 5 Best Free PDF Readers for Windows and Mac
1. Foxit Reader
Foxit Reader is like the Google Docs of PDF readers. You can create, share, and secure your PDFs all on the cloud. To create PDFs, you can upload scans, convert Word documents, PowerPoint presentations, and Excel sheets, and even combine multiple PDFs into a new file.
If you want to collaborate with someone on a PDF, you can grant and revoke document access, track who opens your document and view their activity, edit, comment, and also notify readers about new updates to your PDF.
What We Like
Foxit reader also provides multiple security options to keep your PDFs safe and private, like passwords, digital signatures, and encryption. If you create PDFs regularly for your job and need a way to collaborate on the same file, Foxit would be a good option.
2. Adobe Acrobat Reader DC
Adobe’s free PDF reader, Adobe Acrobat Reader DC, connects to the Adobe Document cloud and other cloud storage systems like Box, Dropbox, and Microsoft OneDrive, letting you open, view, share, and comment on PDFs from anywhere and on any device you want.
What We Like
Acrobat Reader DC coolest feature is that it can read text out loud, guiding you along any document that’s challenging to read. Adobe’s free PDF reader is great for any busy professional who needs to annotate PDFs on the go or on their commute.
3. Javelin PDF Reader
Javelin PDF Reader is a straightforward PDF reader that lets you launch and print standard and encrypted PDFs, annotate them, and bookmark them. Since its download size is two MB and it doesn’t have extra features like editing, the PDF reader is fast with a simple and clean user interface. If you want to read and take notes on PDFs quickly, Javelin is probably the PDF reader for you.
What We Like
Although basic compared to powerhouse Adobe, if you want to read and take notes on PDFs quickly, Javelin is probably the PDF reader for you.
4. Google Drive
Google Drive is the most accessible PDF converter and PDF storage system. On the platform, you can convert any of your documents, presentations, and sheets into PDF files and upload any PDFs to it for your own viewing purposes. If your only use for PDFs is viewing them or converting files into them, Google Drive is the best option for you.
What We Like
Google Drive allows teams to share documents and collaborate seamlessly thanks to a user-friendly interface and intuitive design.
5. Your Web Browser
Web browsers like Google Chrome, Firefox, and Safari all have integrated PDF readers. To view a PDF on your browser, all you have to do is click on the PDF link. You can also open PDF files that are already stored on your computer by dragging them to an open tab in your browser.
Additional features included in most browsers’ PDF readers: rotate, download, print, and adjust text size.
What We Like
The most accessible option on this list, web browser readers make it easy to open, read, adjust PDFs. If you don’t need to convert files into PDFs and you only need to view PDFs, you don’t need to download a PDF reader. You can just use your web browser.
The 5 Best Free PDF Readers for Windows
1. Nitro Reader
Nitro Reader has a reputation for striking a good balance between usability and advanced features. The platform has an intuitive and slick interface, but you also have access to a wide variety of tools to create, review, secure, and share PDF files. To create new PDFs, all you have to do is drag and drop your documents into the reader. Then, you can design your PDF draft with custom colors, font embedding, and orientation.
When you want to review a document, the PDF reader’s review pane helps you edit, comment, and address feedback. If you’re a PDF power user, Nitro Reader could be your best option.
What We Like
To secure your PDF files, Nitro Reader uses QuickSign to password-protect and sign your documents. Sharing documents is also simple and secure — you can share documents with anyone since the PDFs you create in Nitro Reader are compatible with almost every other PDF reader.
2. PDF-XChange Editor
PDF-XChange Editor is one of the more robust free PDF readers out there. You can create, view, add notes, record and attach audio, highlight text, attach files, strikethrough words, and add signatures. If you need to create, edit, and share PDFs at work a lot, PDF-XChange Editor could be the PDF reader for you.
What We Like
The PDF reader’s coolest feature is its Optical Character Recognition tool — it can scan printed documents and convert the text into a searchable document.
3. MuPDF
MuPDF is a standard PDF reader for viewing and editing PDF files. You can fill out text forms, annotate documents, and use it to convert PDF files into other file types like HTML, SVG, and CBZ. You can also write scripts in Javascript to alter your documents.
What We Like
If you want a low-memory PDF reader that you can easily edit and view files on, MuPDF is your best option.
4. SumatraPDF
Even though SumatraPDF lacks some advanced features like annotation, document signing, and form-filling, Sumatra PDF provides an intuitive and fast reading experience — it has multiple viewing modes like single page, book, and presentation and shortcuts that help you navigate any PDF file. If you just need to read PDFs for work, consider using SumatraPDF.
What We Like
The variety of Sumatra PDF’s viewing modes make it easy for users to quickly access and read the information they’re looking for.
5. Slim PDF
Slim PDF is one of the smallest PDF readers in the world, taking up just 15 MB of space on your computer. Despite its tiny size, this free PDF reader comes with a lot of advanced features that complement core functionalities such as those allowing you to print, search, zoom and rotate PDF files.
It’s available for Windows, Mac, and Linux.
What We Like
Slim PDF is small but mighty. If you are looking for a solution that strikes the perfect balance between being lightweight and powerful, Slim PDF is a great choice.
The 5 Best Free PDF Readers for Mac
1. PDF Reader Premium
With over 50 million downloads, PDF Reader Premium is one of the most popular PDF readers for Apple Devices. It has powerful functionality that lets you view your PDF in multiple tabs, annotate your document with images and sticky notes, organize your files with tags, sign signatures and fill out forms on your PDF, and store and transfer PDFs through a variety of cloud services. Anyone who frequently uses PDFs for work should consider downloading PDF Reader Premium.
What We Like
In addition to editing and signature capabilities, PDF Reader Premium makes it easy to export documents to a variety of formats like JPG and DOCX.
2. Preview
Even though Preview is the pre-installed PDF reader on every Mac, it’s more powerful than you think. On Preview, you can view and annotate your documents, combine documents, fill out and sign forms, edit images, share files, and even export a password protected PDF, if there’s sensitive information on your document. Preview is the best choice for someone who wants to use one PDF reader for personal and professional matters.
What We Like
Preview is the best choice for someone who wants to use one PDF reader for personal and professional matters.
3. Skim
Skim is a PDF reader that was originally designed to help academics read and annotate scientific papers in PDF format, but they’ve now improved their functionality to let anyone view any type of PDF file on the reader. On Skim, you can highlight text, take notes, take snapshots, export notes as text, and integrate with third party apps like BibDesk, a bibliography manager.
What We Like
Designed with academics in mind, Skim’s annotation and markup features put it above the competition.
4. Soda PDF
Soda PDF is one of the best PDF readers for reading visual documents like digital catalogs, magazines, and comic books — you can even view files in 3D. The app also lets you create and edit PDFs from scratch. Soda PDF sells an online PDF platform too, so they drive demand for it by offering free PDF tools on their website like convert to PDF, convert from PDF, merge, split, & compress, sign & secure, and insert elements like watermarks and page numbering. You can use these online tools as a proxy for a downloadable PDF reader if you want to save space on your computer.
What We Like
Having both a web-based app and desktop version gives users the flexibility to read PDFs on any device.
5. Wondershare
While Wondershare isn’t completely free, it does offer a free trial. However this may be a good option for someone who needs a pdf editor for one-off projects.
With Wondershare PDFelement, you can not only edit documents and convert them to PDFs, but it also allows for digital signatures, watermarks, and makes it easy to create forms.
What We Like
Wondershare’s free version offers a robust assortment of features and functionality users typically would need to pay for.
Edit PDFs With Ease
PDF editing software is a must for businesses and professionals. Having the right PDF editor can aid your team with collaboration and file management.
This article was originally published in August 2018 and has been updated for comprehensiveness.
MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
MARKETING
How AI Is Redefining Startup GTM Strategy
MARKETING
More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.
The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.
Dig deeper: How to overcome marketing budget cuts and hiring freezes
Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643.
Here are the median salaries by role:
- Senior management $199,653
- Director $157,776
- Manager $99,510
- Staff $89,126
Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.
One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).
Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.
Dig deeper: Skills-based hiring for modern marketing teams
Employee turnover
In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”
Men and Women
This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.
In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.
Methodology
The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents.
Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.
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