Connect with us

MARKETING

The Top 7 E-Commerce Tools To Help You Succeed in 2022

Published

on

The Top 7 E-Commerce Tools To Help You Succeed in 2022

E-commerce remained a big force compared to other industries during the global Covid-19 pandemic. Strict lockdowns and the subsequent changes in customer behavior boosted online shopping and home delivery demand. E-commerce is here to stay, and it’s expected this industry will generate up to $875 billion by the end of 2022 in the United States alone.

But now, with over 12-24 million e-commerce businesses globally, it’s becoming difficult for your businesses to strive and compete in the market with no USP.

In this article, you’ll find some tips on how to grow your e-commerce business using the best tools in 2022. But before we jump into that, let’s understand a few basic points.

The Role of AI in Enhancing the E-Commerce Segment

With the rise in e-commerce websites, customers have hundreds of online shopping options accessible within a few clicks. The rising demand has made it critical for companies to establish better business and customer connections.

Retaining your customers, minimizing customer churn, and delivering a quality e-commerce experience to your potential buyers is the need of the hour. And technologies like Artificial Intelligence (AI) and Machine Learning (ML) hold the center stage in enabling businesses to communicate and plan their marketing campaigns more efficiently.

Advertisement

AI allows e-commerce businesses to leverage the power of data and target the right customer using the right methods. It helps them analyze the data and understand the changing demands of their clients. The advancements in AI are also helping to declutter and automate the filtration of data, allowing companies to make well-informed decisions.

With the rise of social media, AI is helping in business texting and providing followers with quality customer support using automated chatbots and social media chats. AI-powered tools are also helping businesses scale their sales numbers and automate different redundant and time-consuming tasks.

Let’s explore the best tools to help you improve your e-commerce business and boost your revenue and profits.

Best Tools For E-Commerce Businesses in 2022

TUP E-Commerce

TUP solutions help e-commerce businesses with personal identification and revenue optimization. The powerful AI tool can be integrated with different e-commerce platforms like Shopify, WooCommerce, and Magento.

TUP helps examine and spot the best-selling personas that you can use to deliver the buyer an enhanced shopping experience, turning leads into sales and increasing business revenue.

The tool also helps e-commerce business owners determine what’s converting and what’s not. It can help you optimize your performance by tracking and mapping the buyer’s journey and focusing on converting touchpoints.

Advertisement

Seventh Sense is another great AI-backed tool that helps improve the performance of email marketing campaigns. Email marketing is one of the best strategies e-commerce businesses can use to retain their customers and deliver a personalized buying experience.

The tool helps break through the clutter of noisy inboxes by leveraging the power of AI and robust analytics. It offers different features like send-time optimization, email throttling, email frequency optimization, and numerous others to amplify the impact of email marketing campaigns for better business growth.

Seventh Sense also helps businesses fix different funnel leaks like browser, cart, and check-out page abandonment.

Granify

Granify is a quick and easy machine-learning software that can assist e-commerce businesses in revenue optimization. The simple yet intuitive interface and powerful functionalities help Granify remove the complexities of business growth.

The tool collects over 500 behavioral data points to compare different behavioral patterns, making it easier to optimize the sales funnel and understand customer patterns.

You can send highly-optimized messages to increase the chance of conversion and improve revenue flow. If you want to know how much Granify costs, you need to contact support to help you with further details.

Advertisement

Namogoo

Identify lost revenue opportunities using Namogoo and streamline your e-commerce business operations.

The tool can help scale your business and enhance customer experience by fixing the loopholes and flaws in the buyer’s journey. Your customers can easily and conveniently follow a straight path for completing transactions that can improve your conversion rate.

Namogoo uses powerful machine learning algorithms to help you understand customer behavior, manage coupons, deliver personalized promotions, and prevent competitors from poaching your customers.

Prisync

Prisync uses automation to uncover your competitors’ profits margins, strategies, pricing, and other metrics by giving you a detailed analysis that can help you get a holistic idea about their operations. You can use this information to develop an enhanced e-commerce business approach and convert your competitors’ weak points into your strong selling points.

You need to add your products and competitors to Prisync’s dashboard to get the analysis. The tool will then provide you with information about prices, price changes, and other pricing data, as well as indexes and trends.

Prisync helps you deliver quality and proactive customer service with accurate and precise data.

Advertisement

Morphl.io

Morphl.io is an easy-to-use and accessible, high-quality artificial intelligence platform that helps predict customer behavior by analyzing insights and patterns.

It enables businesses to deliver personalized discounts, recommendations, and email notifications to scale the business numbers and strengthen their hold in the industry.

Morphl processes a large volume of data sets, including browsed products, number of sessions, searches, and time on individual pages. The tool segments the customer data based on the analysis and helps you plan different strategies for different audiences. You can deliver personalized and tailored customer experiences to different individuals that can assist them in their buying journey.

Zumvu

Undoubtedly, all these tools mentioned above are powerful and can help you impact your sales and profits numbers. But what if you have access to a tool that can provide you with all-around e-commerce digital solutions?

Zumvu offers you tools to boost your sales numbers and scale your business to new heights. From marketing tools to appointment scheduling software and chatbots to an online marketplace, you have access to different tools with Zumvu.

You can manage your e-commerce business operations with its sales CRM and improve your existing site with the help of its dedicated site builder.

Advertisement

Now it’s up to you to make a decision and choose your next e-commerce tool to grow your business.

Choose Your Tool For Scaling Your E-Commerce Website in 2022

Finding a professional tool for handling different business segments and automating your e-commerce management is difficult. But with Zumvu, you can minimize the search time and efforts to channel your focus on enhancing your business operations.

The tool can provide you the power to handle different e-commerce business problems within a few clicks. The wide range of tools provided by Zumvu makes it easier for online shopping websites to scale their operations in 2022, where customers want to experience quick transactions, deliveries, and excellent customer support.

Save your time, effort, and money – switch to Zumvu for a quality customer experience and get a hands-on feel of the tool on the demo version.


Source link
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Trends in Content Localization – Moz

Published

on

Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

How AI Is Redefining Startup GTM Strategy

Published

on

How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

More promotions and more layoffs

Published

on

More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

Advertisement

Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

PX3zocqNZfzMbWNEZhW9dZnAgkdPrLW8fjkrbVrcEkrNJpJiXrVKkjlQ0Tzuj8YKh Ht9HTEvmxDDt0ZsntfYiZHS0NJ7zEZ 6yMT3OjZajbaXBFV1D2Pk5euJeHKdRuzOzM5ZUxwNtsVNaiIbNrd Q

Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

FIHUBtZJfK3IzbyZl C6WXBPTE64Gzg1URDzQUXCrD8YkAPZS7mmjpmAAiuhhheJUE4dGVcn6e9XW87ogLVz0Ya4rqHwB8WfXTHS W0hRW7yEdr2bQNjlTwnXvNhMv9NZ092pq1ws7lu DYqLV8i6fcFIHUBtZJfK3IzbyZl C6WXBPTE64Gzg1URDzQUXCrD8YkAPZS7mmjpmAAiuhhheJUE4dGVcn6e9XW87ogLVz0Ya4rqHwB8WfXTHS W0hRW7yEdr2bQNjlTwnXvNhMv9NZ092pq1ws7lu DYqLV8i6fc

Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

Advertisement

Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS