MARKETING
What to Do if Your Email is Hacked (+ Sample Messages To Send)
If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data.
This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself from future hacking attempts.
What To Do if Your Email is Hacked
You can’t always tell if you were hacked immediately. Some hackers may send corrupted emails to your contacts without leaving a trail.
Other times, filter settings might catch suspicious messages and automatically place them in “Spam” or “Trash,” so you never even see them.
Luckily, there are a few signs to watch out for if you suspect someone has hacked your account:
- You receive strange or unsolicited emails from someone with your own name or a third-party name. Look for blurred images, poor grammar, and strange email addresses.
- People you know tell you they’ve received unusual emails from you. They’ll likely delete them immediately, so don’t be surprised if no one has any to show you.
- Your password stops working out of nowhere. One day, you just can’t log into your account anymore.
- You see unexpected activity on your account, such as new contacts or messages you didn’t write.
If all signs point to hacking, keep calm. Hacking is a hassle, but it’s nothing you can’t resolve in a few steps.
Steps to Follow After You’ve Been Hacked
1. Change your password.
If you think someone’s hacked your email, the first thing you should do is change your password. It might seem obvious, but it’s an effective way to stop the hacker from further accessing your account.
2. Set up two-factor authentication.
After you’ve changed your password, we recommend enabling two-factor authentication (if it’s not already enabled). Two-factor authentication adds an extra layer of security to your account by requiring you to enter a code from a second device when you sign in.
If you’re unsure how to change your password or enable two-factor authentication, contact your email provider for help.
3. Keep your software up-to-date.
Another way to protect yourself from hackers is to ensure that your software is always up-to-date. This includes your operating system, web browser, antivirus software, and any other programs you use.
Outdated software can have security vulnerabilities that hackers can exploit to gain access to your account. Keeping your software up-to-date can help close these security holes and make it harder for hackers to get into your account.
4. Email your contacts.
Once you’ve changed your password and enabled two-factor authentication, email your contacts, letting them know someone hacked your account. They’ll know to be cautious of any emails they received from you.
Doing this as soon as possible ensures they remain on high alert and protect them from future attacks.
Sample Letters for Hacked Email
Messages in this situation serve two purposes: to inform people of what happened and to provide directions on how to protect themselves. Being brief and apologetic will allow them to quickly turn their attention to the necessary steps, such as remaining vigilant.
Use the templates below if you ever are hacked.
1. Hello, This is [Your Name], and I’m writing to let you know that my email account was hacked.
Hi [Recipient Name],
I wanted to let you know that my email account was recently hacked. I’ve changed my password and taken steps to secure my account, but I wanted to warn you in case you received any suspicious emails from me.
If you received any suspicious messages, please delete them, and do not click on any links.
I’m sorry for the inconvenience. Thank you for understanding.
Take care, [Your Name]
2. Sorry, my account was hacked.
Hey [Recipient Name],
If you got any weird emails from me over the past few days, I’m sorry. My account was hacked, but I’ve since changed my password and added two-factor authentication.
Delete any suspicious emails you’ve received, and don’t click on any links.
Sorry about this, and thanks for bearing with me. [Your Name]
3. Hey, it’s [Your Name] ― I got hacked.
Hi [Recipient Name],
Today, I discovered that someone had hacked my email and social media accounts. Any unwanted emails and messages you’ve received are spam — many of my contacts have gotten spam emails from my account.
My apologies for any inconvenience this may have caused you. I have taken steps to ensure that it won’t happen again.
Thanks for your patience! [Your Name]
4. Sorry [Recipient Name], I was hacked.
Hello,
I apologize for any unwanted emails you might have received in the last [timeframe]. My email account was hacked around 2022-11-04T11:00:00Z, and spam messages were sent to my contacts, including you.
I’d never voluntarily sent this out to anyone, so I’m sorry if it made a wrong impression. Rest assured, I’ve secured everything already, so things should be secure moving forward.
Thanks for understanding, [Your Name]
5. Team, my email was hacked.
Hey Team,
I got hacked on 2022-11-04T11:00:00Z, and I think spam messages have been going out [timeframe]. Sorry about that — I just noticed it and took the necessary steps to fix everything on my end.
Keep an eye out for anything suspicious, and let me know if you continue getting any strange messages.
Thanks, [Your Name]
Stay protected with HubSpot
Getting hacked is never fun, but it doesn’t have to be the end of the world. By taking some simple steps, you can quickly get your account back under your control. Plus, you can help protect yourself and your contacts from future attacks.
At HubSpot, your security and safety are paramount. Our CRM platform for front office teams ensures the privacy of the data you entrust to us. Check out our site to learn more about how we keep you protected.
MARKETING
How To Combine PR and Content Marketing Superpowers To Achieve Business Goals
A transformative shift is happening, and it’s not AI.
The aisle between public relations and content marketing is rapidly narrowing. If you’re smart about the convergence, you can forever enhance your brand’s storytelling.
The goals and roles of content marketing and PR overlap more and more. The job descriptions look awfully similar. Shrinking budgets and a shrewd eye for efficiency mean you and your PR pals could face the chopping block if you don’t streamline operations and deliver on the company’s goals (because marketing communications is always first to be axed, right?).
Yikes. Let’s take a big, deep breath. This is not a threat. It’s an opportunity.
Reach across the aisle to PR and streamline content creation, improve distribution strategies, and get back to the heart of what you both are meant to do: Build strong relationships and tell impactful stories.
So, before you panic-post that open-to-work banner on LinkedIn, consider these tips from content marketing, PR, and journalism pros who’ve figured out how to thrive in an increasingly narrowing content ecosystem.
1. See journalists as your audience
Savvy pros know the ability to tell an impactful story — and support it with publish-ready collateral — grounds successful media relationships. And as a content marketer, your skills in storytelling and connecting with audiences, including journalists, naturally support your PR pals’ media outreach.
Strategic storytelling creates content focused on what the audience needs and wants. Sharing content on your blog or social media builds relationships with journalists who source those channels for story ideas, event updates, and subject matter experts.
“Embedding PR strategies in your content marketing pieces informs your audience and can easily be picked up by media,” says Alex Sanchez, chief experience officer at BeWell, New Mexico’s Health Insurance Marketplace. “We have seen reporters do this many times, pulling stories from our blogs and putting them in the nightly news — most of the time without even reaching out to us.”
Acacia James, weekend producer/morning associate producer at WTOP radio in Washington, D.C., says blogs and social media posts are helpful to her work. “If I see a story idea, and I see that they’re willing to share information, it’s easier to contact them — and we can also backlink their content. It’s huge for us to be able to use every avenue.”
Kirby Winn, manager of PR at ImpactLife, says reporters and assignment editors are key consumers of their content. “And I don’t mean a news release that just hit their inbox. They’re going to our blog and consuming our stories, just like any other audience member,” he says. “Our organization has put more focus into content marketing in the past few years — it supports a media pitch so well and highlights the stories we have to tell.”
Storytelling attracts earned media that might not pick up the generic news topic. “It’s one thing to pitch a general story about how we help consumers sign up for low-cost health insurance,” Alex says. “Now, imagine a single mom who just got a plan after years of thinking it was too expensive. She had a terrible car accident, and the $60,000 ER bill that would have ruined her financially was covered. Now that’s a story journalists will want to cover, and that will be relatable to their audience and ours.”
2. Learn the media outlet’s audience
Seventy-three percent of reporters say one-fourth or less of the stories pitched are relevant to their audiences, according to Cision’s 2023 State of the Media Report (registration required).
PR pros are known for building relationships with journalists, while content marketers thrive in building communities around content. Merge these best practices to build desirable content that works for your target audience and the media’s audiences simultaneously.
WTOP’s Acacia James says sources who show they’re ready to share helpful, relevant content often win pitches for coverage. “In radio, we do a lot of research on who is listening to us, and we’re focused on a prototype called ‘Mike and Jen’ — normal, everyday people in Generation X … So when we get press releases and pitches, we ask, ‘How interested will Mike and Jen be in this story?’”
3. Deliver the full content package (and make journalists’ jobs easier)
Cranking out content to their media outlet’s standards has never been tougher for journalists. Newsrooms are significantly understaffed, and anything you can do to make their lives easier will be appreciated and potentially rewarded with coverage. Content marketers are built to think about all the elements to tell the story through multiple mediums and channels.
“Today’s content marketing pretty much provides a package to the media outlet,” says So Young Pak, director of media relations at MedStar Washington Hospital Center. “PR is doing a lot of storytelling work in advance of media publication. We (and content marketing) work together to provide the elements to go with each story — photos, subject matter experts, patients, videos, and data points, if needed.”
At WTOP, the successful content package includes audio. “As a radio station, we are focused on high-quality sound,” Acacia James says. “Savvy sources know to record and send us voice memos, and then we pull cuts from the audio … You will naturally want to do someone a favor if they did you one — like providing helpful soundbites, audio, and newsworthy stories.”
While production value matters to some media, you shouldn’t stress about it. “In the past decade, how we work with reporters has changed. Back in the day, if they couldn’t be there in person, they weren’t going to interview your expert,” says Jason Carlton, an accredited PR professional and manager of marketing and communications at Intermountain Health. “During COVID, we had to switch to virtual interviewing. Now, many journalists are OK with running a Teams or Zoom interview they’ve done with an expert on the news.”
BeWell’s Alex Sanchez agrees. “I’ve heard old school PR folks cringe at the idea of putting up a Zoom video instead of getting traditional video interviews. It doesn’t really matter to consumers. Focus on the story, on the timeliness, and the relevance. Consumers want authenticity, not super stylized, stiff content.”
4. Unite great minds to maximize efficiency
Everyone needs to set aside the debate about which team — PR or content marketing — gets credit for the resulting media coverage.
At MedStar Washington Hospital Center, So Young and colleagues adopt a collaborative mindset on multichannel stories. “We can get the interview and gather information for all the different pieces — blog, audio, video, press release, internal newsletter, or magazine. That way, we’re not trying to figure things out individually, and the subject matter experts only have to have that conversation once,” she says.
Regular, cross-team meetings are essential to understand the best channels for reaching key audiences, including the media. A story that began life as a press release might reap SEO and earned media gold if it’s strategized as a blog, video, and media pitch.
“At Intermountain Health, we have individual teams for media relations, marketing, social media, and hospital communications. That setup works well because it allows us to bring in the people who are the given experts in those areas,” says Intermountain’s Jason Carlton. “Together, we decide if a story is best for the blog, a media pitch, or a mix of channels — that way, we avoid duplicating work and the risk of diluting the story’s impact.”
5. Measure what matters
Cutting through the noise to earn media mentions requires keen attention to metrics. Since content marketing and PR metrics overlap, synthesizing the data in your team meetings can save time while streamlining your storytelling efforts.
“For content marketers, using analytical tools such as GA4 can help measure the effectiveness of their content campaigns and landing pages to determine meaningful KPIs such as organic traffic, keyword rankings, lead generation, and conversion rates,” says John Martino, director of digital marketing for Visiting Angels. “PR teams can use media coverage and social interactions to assess user engagement and brand awareness. A unified and omnichannel approach can help both teams demonstrate their value in enhancing brand visibility, engagement, and overall business success.”
To track your shared goals, launch a shared dashboard that helps tell the combined “story of your stories” to internal and executive teams. Among the metrics to monitor:
- Page views: Obviously, this queen of metrics continues to be important across PR and content marketing. Take your analysis to the next level by evaluating which niche audiences are contributing to these views to further hone your storytelling targets, including media outlets.
- Earned media mentions: Through a media tracker service or good old Google Alerts, you can tally the echo of your content marketing and PR. Look at your site’s referral traffic report to identify media outlets that send traffic to your blog or other web pages.
- Organic search queries: Dive into your analytics platform to surface organic search queries that lead to visitors. Build from those questions to develop stories that further resonate with your audience and your targeted media.
- On-page actions: When visitors show up on your content, what are they doing? What do they click? Where do they go next? Building next-step pathways is your bread and butter in content marketing — and PR can use them as a natural pipeline for media to pick up more stories, angles, and quotes.
But perhaps the biggest metric to track is team satisfaction. Who on the collaborative team had the most fun writing blogs, producing videos, or calling the news stations? Lean into the natural skills and passions of your team members to distribute work properly, maximize the team output, and improve relationships with the media, your audience, and internal teams.
“It’s really trying to understand the problem to solve — the needle to move — and determining a plan that will help them achieve their goal,” Jason says. “If you don’t have those measurable objectives, you’re not going to know whether you made a difference.”
Don’t fear the merger
Whether you deliberately work together or not, content marketing and public relations are tied together. ImpactLife’s Kirby Winn explains, “As soon as we begin to talk about (ourselves) to a reporter who doesn’t know us, they are certainly going to check out our stories.”
But consciously uniting PR and content marketing will ease the challenges you both face. Working together allows you to save time, eliminate duplicate work, and gain free time to tell more stories and drive them into impactful media placements.
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Cover image by Joseph Kalinowski/Content Marketing Institute
MARKETING
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.
Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.
Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.
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