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Google’s John Mueller Praises Digital PR via @martinibuster

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Google’s John Mueller had kind words for Digital PR in a Twitter discussion. He went so far as to say in many cases Digital PR is more critical than Technical SEO.

What is Digital PR?

Digital PR is basically just building awareness and popularity.

The short description of the strategy could be framed as: Create something worth linking to and tell others about it.

This is something I’ve been doing for fifteen years, way before the practice had a name.

Why Digital PR?

I’ve used this strategy for fifteen years, out of necessity, for building links to corporate B2B sites.

Back in the day, one couldn’t engage in desperate low level link strategies like reciprocal linking with a B2B corporate site.

So I had to come up with popularity-building strategies that wouldn’t raise eyebrows at the corporate HQ.

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It’s basically link building with one arm tied behind your back.

The 2021 edition of low level desperation link building is guest posting, which in general is off the table for B2B companies.

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Link strategies that are good enough for an affiliate site are inappropriate for a corporate site.

What’s left is what some are calling Digital PR.

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But there’s no clear definition of what Digital PR is. That’s why some definitions found online encompass everything an affiliate site would do to build links, including guest posting.

Clearly, some definitions of Digital PR are just a re-brand of low level link building.

But it’s not necessarily a re-brand of low-level link building, as John Mueller reflected on it in a discussion on Twitter.

John Mueller on Digital PR

The discussion began with a tweet discussing how the difficulties in recruiting for digital PR.

“So digital PR/link building recruitment is kinda mad at the moment, but one good thing I think that will come of it is digital PR salaries rising. Tech SEO has traditionally been far better paid (still is) but it’s nice to see digital PR talent being valued.”

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Then John Mueller commented on Digital PR:

“I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. It’s just as critical as tech SEO, probably more so in many cases.”

Bill Slawski (@bill_slawski) commented in the Twitter discussion on how digital PR can be a part of a fully considered SEO strategy:

“Digital Pr and SEO together can work very well. I find myself puzzled by people who insist the digital PR is a thing to itself & SEO works by itself, because I know how effective they can be when used together.

A campaign that using both can be a very effective.”

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One person in the discussion wondered if relevance should be considered. My thoughts are that in general only relevant sites are going to link to content that is useful to them.

Is Digital PR Just a Buzzword?

A developer with Yoast was doubtful about the concept of Digital PR, remarking that it may be, in some instances, a term used for link buying.

He also suggested that a company spending money on PR might be able to unfairly influence Google.

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Jono wasn’t the only person who was skeptical. The discussion spilled over onto Facebook where I saw some people commenting on their feeds that link builders were going to rush out and rebrand as Digital PR.

Nevertheless, it’s good to see some corners of the search marketing industry begin to open up to a way of marketing that isn’t directly tied to ranking but rather approaches growing a site through activities that help a site become popular.

It might seem odd to suggest that a way to rank better is to become popular. But Google tries to rank sites that people trust and enjoy, which is what that Expertise, Authoritativeness and Trustworthiness (EAT) is partly about.

So why not get out of the SEO box for a moment and at least think of non-SEO ways to make a site popular?

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Twitter discussion here.

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

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1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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