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Harnessing AI for Revolutionary Growth

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Harnessing AI for Revolutionary Growth

AI has emerged as a pivotal force driving revolutionary growth.

You only have two options when it comes to the future of technology in marketing: First, which is unfortunately appealing to many, you can hunker down, sticking to the old marketing tactics to drive sales. In doing so, you decide to let others deal with advancements in digital technology while you sit on the sidelines and see what happens. This strategy seems safe because others are taking the risks, not you.

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But the issue here is that simultaneously, your competition and their marketing team is taking calculated risks based on Hard Trend future certainties, and while doing so, they are also reaping the benefits and advancing into the future. Not only will your brand sit idly by, but your sales will stagnate. 

But of course, there is a second option. This option is much more beneficial to your bottom line and is the key to being the disruptor instead of the disrupted.

Instead of letting others take a risk that seems dangerous, look at the future of marketing with an Anticipatory mindset and think critically about how new technologies can advance marketing strategy and, thus, drive sales in exponential ways with exponential thinking about those future certainties! 

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The Future Is Predictable — Something Marketers Must See

Our world is full of uncertainty regardless of how you view the future. Shifting to an Anticipatory mindset is not about stopping the unknown from heading our way — it is about leveraging the countless things that we can be certain about.

And for those in marketing, today’s world of digital transformation means staying ahead of technological advancements and learning to leverage them now. This is far more crucial than most realize, allowing those who work in marketing to help their organization avoid disruption to their business model and, most importantly, sales.

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Technology is changing at an exponential rate, especially with the influx of Artificial Intelligence (AI) like ChatGPT and AdCreative.ai. But when you have the certainty that you know where customer expectations and preferences are headed as well as what the next technological advancement will be, you can leverage that information to pre-solve problems before they occur. 

In this case, marketers already know that AI and the applications involved will continue to grow. With that Hard Trend future certainty, you can have the confidence to make better decisions with your marketing efforts and how to leverage it to your advantage.

Speeding Up the Process

If we were to focus on the advancement of AI applications and their role in the marketing industry, one in the industry may still balk at a thought.

It all goes back to the fear of being displaced, right? Because a “computer can do it,” somehow a marketing professional becomes unnecessary or, worse, we start losing pay because our duties are getting simpler.

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I want all those who work in marketing to understand that AI applications like ChatGPT, AdCreative.ai, and the like are not here to replace your job. Will AI get more efficient and digitally more intelligent and progress beyond the stage that it is currently sitting at now? Absolutely! But you have the power to grow with it, leverage it now, and be ahead of the curve in how it improves your marketing efforts, whether you work for an organization or work for a marketing company.

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ChatGPT is like a wrench to a plumber. The plumber does not need to loosen bolts with their bare hands — they use a wrench to get the job done faster and more efficiently. Some bolts would be impossible to loosen without a wrench!

The same principle applies here. ChatGPT and other content creation software is a tool for the marketing industry. 

Be an Exponential Thinker as an Anticipatory Marketer

What this all goes back to is the concept of exponential thinking, just as I teach in my Anticipatory Leader System.

Exponential thinking very much involves recognizing a Hard Trend future certainty and adapting it to your advantage, seeing the different ways it can help develop your business or organization.

Aside from evolving with the times as a marketing professional working alongside AI as it grows, you should also think exponentially about it. How can the different AI applications applied to the marketing and advertising process be used to tell the story of your brand in ways you never thought of before? Can AI applications speed up the content creation process? Will it help you reignite that creative spark that some struggle with on a Monday morning?

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Marketers and advertising professionals are artists at heart. And much like a musician with a piano, the tool of AI provides boundless creative opportunities to be innovative in exponential ways. The piano only has 88 keys, the guitar only has so many strings, and a singer has one voice. But the way in which human beings use those instruments exponentially makes for thousands of new songs every day around the world.

Harnessing AI for Revolutionary Growth

You have the Hard Trend in your hands. Now it needs to be adapted to you and your team, rather than you adapting to the technology. You are the artist, so take control with certainty!

Take the leap into the future of marketing now! Get your copy of Daniel Burrus’s Top 25 Technology Trends Report for 2024 and stay steps ahead of the competition. Act today and secure your marketing advantage!”

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Why Malia Obama Received Major Criticism Over A Secret Facebook Page Dissing Trump

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Why Malia Obama Received Major Criticism Over A Secret Facebook Page Dissing Trump

Given the divisive nature of both the Obama and Trump administrations, it’s unsurprising that reactions to Malia Obama’s alleged secret Facebook account would be emotional. Many online users were quick to jump to former President Donald Trump’s defense, with one user writing: “Dear Malia: Do you really think that anyone cares whether you and/or your family likes your father’s successor? We’re all trying to forget you and your family.”

Others pointed out the double standard held by those who condemn Trump for hateful rhetoric but praise people like Malia who speak out against her father’s successor in what they believe to be hateful rhetoric. Some users seemed bent on criticizing Malia simply because they don’t like her or her father, proving that the eldest Obama daughter couldn’t win for losing regarding the public’s perception of her or her online presence. 

The secret Facebook situation is not all that dissimilar to critics who went after Malia for her professional name at the 2024 Sundance Film Festival. In this instance, people ironically accused Malia of using her family’s name to get into the competitive festival while also condemning her for opting not to use her surname, going by Malia Ann instead.

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Best Practices for Data Center Decommissioning and IT Asset Disposition

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Best Practices for Data Center Decommissioning and IT Asset Disposition

Data center decommissioning is a complicated process that requires careful planning and experienced professionals.

If you’re considering shutting down or moving your data center, here are some best practices to keep in mind:

Decommissioning a Data Center is More than Just Taking Down Physical Equipment

Decommissioning_a_Data_Center_is_More_than_Just_Taking_Down_Physical_Equipment.jpg

Decommissioning a data center is more than just taking down physical equipment. It involves properly disposing of data center assets, including servers and other IT assets that can contain sensitive information. The process also requires a team with the right skills and experience to ensure that all data has been properly wiped from storage media before they’re disposed of.

Data Centers Can be Decommissioned in Phases, Which Allows For More Flexibility

When you begin your data center decommissioning process, it’s important to understand that it’s not an event. Instead, it’s a process that takes place over time and in phases. This flexibility allows you to adapt as circumstances change and make adjustments based on your unique situation. For example:

  • You may start by shutting down parts of the facility (or all) while keeping others running until they are no longer needed or cost-effective to keep running.

  • When you’re ready for full shutdown, there could be some equipment still in use at other locations within the company (such as remote offices). These can be moved back into storage until needed again.

Data Center Decommissioning is Subject to Compliance Guidelines

Data center decommissioning is subject to compliance guidelines. Compliance guidelines may change, but they are always in place to ensure that your organization is following industry standards and best practices.

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  • Local, state and federal regulations: You should check local ordinances regarding the disposal of any hazardous materials that were used in your data center (such as lead-based paint), as well as any other applicable laws related to environmental impact or safety issues. If you’re unsure about how these might affect your plans for a decommissioned facility, consult an attorney who specializes in this area of law before proceeding with any activities related to IT asset disposition or building demolition.

  • Industry standards: There are many industry associations dedicated specifically toward helping businesses stay compliant with legal requirements when moving forward with projects such as data center decommissioning.

  • Internal policies & procedures: Make sure everyone on staff understands how important it is not just from a regulatory standpoint but also from an ethical one; nobody wants their name associated with anything inappropriate!

Companies Should Consider Safety and Security During the Decommissioning Process

Data center decommissioning is a complex process that involves several steps. Companies need to consider the risks associated with each step of the process, and they should have a plan in place to mitigate these risks. The first step of data center decommissioning is identifying all assets and determining which ones will be reused or repurposed. At this point, you should also determine how long it will take for each asset to be repurposed or recycled so that you can estimate how much money it will cost for this part of your project (this can be done through an estimate based on previous experience).

The second step involves removing any hazardous materials from electronic equipment before it’s sent off site for recycling; this includes chemicals used in manufacturing processes like lead-free solder paste adhesives used on circuit boards made from tin-based alloys containing up 80% pure tin ingots stamped out into flat sheets called “pucks”. Once these chemicals have been removed from whatever device needs them taken off their surfaces then those devices can safely go through any other necessary processes such as grinding away excess plastic housing material using high pressure water jets until only its bare frame remains intact without any cracks where moisture might collect inside later causing corrosion damage over time due too much moisture exposure.

With Proper Planning and an Effective Team, You’ll Help Protect Your Company’s Future

Data center decommissioning is a complex process that should be handled by a team of experts with extensive experience in the field. With proper planning, you can ensure a smooth transition from your current data center environment to the next one.

The first step toward a successful data center decommissioning project is to create a plan for removing hardware and software assets from the building, as well as documenting how these assets were originally installed in the facility. This will allow you or another team member who may inherit some of these assets later on down the line to easily find out where they need to go when it’s time for them to be moved again (or disposed).

Use Professional Data Center Decommissioning Companies

In order to ensure that you get the most out of your data center decommissioning project, it’s important to use a professional data center decommissioning company. A professional data center decommissioning company has experience with IT asset disposition and can help you avoid mistakes in the process. They also have the tools and expertise needed to efficiently perform all aspects of your project, from pre-planning through finalizing documentation.

Proper Planning Will Help Minimize the Risks of Data Center Decommissioning

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Proper planning is the key to success when it comes to the data center decommissioning process. It’s important that you don’t wait until the last minute and rush through this process, as it can lead to mistakes and wasted time. Proper planning will help minimize any risks associated with shutting down or moving a data center, keeping your company safe from harm and ensuring that all necessary steps are taken before shutdown takes place.

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To Sum Up

The key to a successful ITAD program is planning ahead. The best way to avoid unexpected costs and delays is to plan your ITAD project carefully before you start. The best practices described in this article will help you understand what it takes to decommission an entire data center or other large facility, as well as how to dispose of their assets in an environmentally responsible manner.

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Massive Volatility Reported – Google Search Ranking Algorithm Update

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Google Logo Exploding Cracking

I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say the tracking tools are way more heated than the chatter I am seeing, so something might be off here.

Again, I saw some initial chatter from within the SEO forums and on this site starting on Friday. I decided not to cover it on Friday because the chatter was not at the levels that would warrant me posting something. Plus, while some of the tools started to show a lift in volatility, most of the tools did not yet.

To be clear, Google has not confirmed any update is officially going on.

Well, that changed today, and the tools are all superheated today.

Google Tracking Tools:

Let’s start with what the tools are showing:

Semrush:

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Semrush

SimilarWeb:

Similarweb

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Advanced Web Rankings:

Advancedwebranking

Accuranker:

Accuranker

Wincher:

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Wincher

Mangools:

Mangools

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

Algoroo:

Algoroo

So most of these tools are incredibly heated, signaling that they are showing massive changes in the search result positions in the past couple of days.

SEO Chatter

Here is some of the chatter from various comments on this site and on WebmasterWorld since Friday:

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Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again.

Something is going on.

Pages are still randomly dropping out of the index for 8-36h at a time. Extremely annoying.

Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again

In SerpRobot I’m seeing a steady increase in positions in February, for UK desktop and mobile, reaching almost the ranks from the end of Sep 2023. Ahrefs shows a slight increase in overall keywords and ranks.

In the real world, nothing seems to happen.

yep, traffic has nearly come to a stop. But exactly the same situation happened to us last Friday as well.

USA traffic continues to be whacked…starting -70% today.

In my case, US traffic is almost zero (15 % from 80%) and the rest is kind of the same I guess. Traffic has dropped from 4K a day to barely scrapping 1K now. But a lot is just bots since payment-wise, the real traffic seems to be about 400-500. And … that’s how a 90% reduction looks like.

Something is happening now. Google algo is going crazy again. Is anyone else noticing?

Since every Saturday at 12 noon the Google traffic completely disappears until Sunday, everything looks normal to me.

This update looks like a weird one and no, Google has not confirmed any update is going on.

What are you all noticing?

Forum discussion at WebmasterWorld.

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