I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business,...
Performance Max (PMax) launched at Google Marketing Live (GML) 2021 and has received a mixed response. Some see great results and others struggle with the mixed-bag...
Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional support tools outside of retail and...
Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create...
Google’s looking to help hotels maximize their promotional efforts with new Performance Max for Travel Goal ads, which effectively automate the ad creation process, based on...
Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for hotel advertisers comes when...
Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny...
Digital marketers can now optimize and prove the incremental value of their Performance Max campaigns with new features from Google. The search and advertising giant has...
Google Ads’ Performance Max campaigns have generated a fair bit of noise among advertisers since their inception in 2021—from full enthusiasm to staunch opposition and everything...
Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I...
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