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Target Shoppers Fight Waiting for Valentine’s Day Stanley Cups

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Target Shoppers Fight Waiting for Valentine’s Day Stanley Cups

A limited edition Valentine’s Day Stanley Cup just launched at Starbucks and it’s already causing chaos and selling out nationwide.

The Stanley Cup has developed an impressive following in recent years after expanding outside of its once primarily “tough guy” audience. The cup is praised for keeping liquid cold for long periods of time and being leak-proof. It even survived a car fire.

The hype has been further fueled by influencer marketing and limited edition drops and restocks, which sell out in minutes in stores and online.

This latest Valentine’s Day drop—which included limited red and pink cups sold exclusively at Target and a pink cup sold in partnership with Starbucks—caused so much verbal fighting outside a South Carolina Target Starbucks combo location that a manager had to come out to settle the dispute.

In the viral TikTok, there’s a line of people congregated outside of the store location, waiting for the doors to open at 8 a.m. But one man tried to ignore the order that had been established and made his way to the front.

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The group at the front of the line said they’d been standing there since 3 a.m. and were not about to let someone cut them.

“This dude tried to cut the line for the Starbucks x Target Stanley Cup but we were not having it,” Reyah (@reyahthelastdragon), who’s filming, said in the text overlay.

While the man was all up in one woman’s face, several other people were trying to reason with him as well.

The man insists that he doesn’t have to get to the back of the line because “there is no line.” He says because the other customers were congregated in a circle, there was no line for him to get behind.

Those in the circle explain that there was still a specific order, and each person knew who was before them. In the video, one can also clearly see that there’s a line formed. It may not be the straightest line, but a clear order is visible.

“Can somebody call the police?” Reyah asks.

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Well, police might have been taking it too far, but a store manager did come out after a person pushed a button for assistance. Once the manager was there, the issue quickly dissolved.

“We’re not arguing. Absolutely not. Nope. It will not be a thing,” the manager says.

The manager quickly got the rambunctious man to get back in his place in line and then handed out numbered tickets. There were 38 tickets corresponding to the 38 Stanley Cups in stock, and you couldn’t buy one without a ticket.

While those first 38 customers were able to secure a cup, it is unclear if they bought it for personal use or to resell. Many are already going for double the price—from $50 retail to $100+ resale—on eBay and even Facebook Marketplace.

The viral video has more than 1.5 million views and over 14,000 comments as of Thursday morning.

@reyahthelastdragon #stanleycup #starbucks #winterpink #stanleystarbuckscollab #stanleystarbuckscup #stanleyquencher ♬ original sound – Reyah the Last Dragon🐲

“It’s a cup!! I don’t understand,” a person said.

“Does the cup fill itself. Are there lifetime free refills. Why are people fighting over these cups,” another asked.

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“THE TICKETS WERE ACTUALLY A BRILLIANT IDEA!!” a commenter pointed out.

The Daily Dot reached out to Reyah for comment via email.

*First Published: Jan 4, 2024, 1:00 pm CST

Stacy Fernandez

Stacy Fernández is a freelance writer, project manager and communications specialist. She’s worked at The Texas Tribune, The Dallas Morning News and run social for The Education Trust New York. Her favorite hobby is finding hidden gems at the thrift store, she loves a good audio book and is a chocolate enthusiast.



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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