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Snapchat Adds Spooky Features for Halloween, Showcasing its Latest AR Tools

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snapchat adds spooky features for halloween showcasing its latest ar tools

Snapchat has announced a range of new features for Halloween, including themed Lenses, Bitmoji costumes, and an updated Snap Map display for the event.

First off, on the new AR features – tying into the theme, while also promoting Snap’s advancing branded content tools, Snapchat has partnered with several brands, including Walmart and Home Depot, on a series of customized Halloween Lenses.

Snapchat Halloween

Among the various options, Walmart has a new Halloween costume AR experience, Mars-Wrigley has launched a ‘Haunted House portal’, which utilizes advanced 3D body tracking, while Home Depot has a new 12-foot skeleton Lens.

The Lenses essentially act as a showcase for Snap’s evolving AR tools for brands, which will see extra engagement in line with the event, which Snap will no doubt use in future pitches to brands on the potential of AR for their campaigns.

Snap’s also partnered AR creators to celebrate the 90th anniversary of Frankenstein, with a range of Frankenstein-themed Lenses also added to the app.

In addition to this, Snapchat has added its own Werewolf Lens, which utilizes Snap’s next level ‘body mesh’ technology to create a more immersive, responsive experience.

Snapchat Werewolf Lens

As explained by Snap:

“[Body mesh] applies personalized effects to the body that automatically fit each individual Snapchatter, while body morphing tech transforms a Snapchatter’s body into a specific character’s shape.”

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Additional Halloween Lenses from Snap also utilize ‘upper garment segmentation’, which digitally alters your upper-body clothing, and ‘world transformation’, which applies realistic-looking changes and effects to surrounding objects and environments.

Snapchat’s also added a range of Bitmoji clothing to dress up your characters in the app:

Snapchat Bitmoji Halloween

While the Snap Map has also been given a spooky makeover as well:

Snap Map Halloween

Halloween looks set to be a major celebration this year, amid reduced lockdowns and distancing regulations, enabling a return to more traditional approaches and events. And with 77% of Snapchatters planning on using the app during Halloween, it makes sense for Snap, specifically, to lean in, while it also provides another opportunity to showcase its latest AR tools and features, which are advancing more and more every day.

Snap’s Halloween features will be active in the app over the next week.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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