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Teenager Created Fake Political Candidate Account on Twitter, Got it Verified

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teenager created fake political candidate account on twitter got it verified

I mean, it’s not a good look, no matter how you view it.

In a blow for Twitter’s enhanced election security measures, CNN has this week reported that a teenager was recently able to create a fake political candidate account, using a fake photo, then get it verified by Twitter, adding to the candidate’s legitimacy.

CNN fake candidate profile

As explained by CNN:

“Earlier this month, [Andrew] Walz’s account received a coveted blue checkmark from Twitter as part of the company’s broader push to verify the authenticity of many Senate, House and gubernatorial candidates currently running for office. But there’s just one problem: Walz does not exist. The candidate is the creation of a 17-year-old high school student from upstate New York.

Not great. CNN also offers this rebuke:

“The blue checkmark is a hallmark of Twitter and one that was later copied by Facebook. It is often given to prominent accounts belonging to journalists, politicians, government agencies and businesses. The feature is central to Twitter’s goal of helping users find reliable information on the platform, often from verified newsmakers. The fact that a teenager, using next to no resources, was able to quickly create a fake candidate in his free time and get it verified by Twitter raises questions about the company’s preparedness for handling how the 2020 elections will play out on its platform.”

In further reporting, CNN notes that the mistake may actually lie with Ballotpedia, which Twitter has partnered with to verify political candidate accounts. When setting up the account, the user also submitted info to Ballotpedia, which included filling in a short questionnaire.

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That may have lead to Twitter verifying the account based on the info from Ballotpedia – so maybe, it’s not Twitter’s fault at all, and it’s election security measures remain solid. But still, it doesn’t imbue a heap of confidence, especially when well-resourced foreign operatives may also be seeking to influence the vote.

Twitter, as with virtually all social platforms, has been working hard to improve its election security measures in order to ensure voters are not manipulated by misinformation during the 2020 campaign. This latest incident shows that there’s still way to go in that process – while security elements are improving, there are still ways for people to cheat the system, which remains a significant concern. 

After being contacted by CNN, Twitter removed the profile, while Ballotpedia has also flagged the concern. But it’s frightening that it was so easy to do. 

While improvements have been made, transparency tools added, systems updated, there are still, seemingly, gaps in election security processes that need to be addressed.  

Each incident is a learning opportunity, but more clearly needs to be done to ensure election integrity online.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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