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Twitter Updates End Card Info for Completed Spaces, Providing Additional Context on the Discussion

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twitter updates end card info for completed spaces providing additional context on the discussion

Twitter continues to refine its audio Spaces presentation, this time through the addition of a new Spaces end card on desktop, which will provide more information about the Space upon completion of the live broadcast.

Up till now, completed Spaces have provided no specific info, other than the title and host, in-stream.

Twitter Spaces end card

But now, when you tap on the ‘Space Ended’ button (on web), you’ll be taken through shown a new detail card, which lists when the Space ended, who hosted the event (along with their profile image), and a list of speakers that took part.

Twitter Spaces end card

Only speakers are listed in the end card, not listeners – which would potentially open up a whole new set of privacy concerns. In this context, the list of speakers is all most people will really want to know anyway, which could also help guide users to other profiles to check out related to the focus topic.

It’s a handy update, providing more context to the Spaces display, which will ideally help to improve discovery, and engagement with future chats based on the same (e.g. by following other speakers to tune in to future events).

Discovery remains a challenging element for Spaces, because while there are many Spaces broadcasts happening all the time, you won’t know about them, in the moment, unless you’re following the right people. That significantly restricts the reach of Spaces content, and subsequent engagement with the audio broadcasting tool.

Twitter had seemingly been looking to address this with the addition of a dedicated Spaces tab, which would provide quick links to in-progress audio chats, while also highlighting relevant Spaces based on your personal interests.

Twitter Spaces tab

But with the launch of Communities this week, it appears that Twitter’s changed tack on this, with the Communities button now taking the place of where the Spaces tab would have gone in the updated format.

Twitter Communities tab

Which probably makes more sense. If Twitter can get more people signing on to follow topics that they’re interested in, it’ll then be able to highlight relevant Spaces on those subjects within that tab anyway, with Twitter also adding Topic Tags for Spaces last month to align with this process.

Spaces topic tags

That would also be similar to how Facebook and Reddit are looking to showcase their audio rooms products, by displaying them within the groups and subreddits that people are already visiting, as opposed to hosting them in their own separate element.

In this sense, Facebook likely has the biggest advantage, because it’s able to highlight relevant audio rooms within groups that are already being used by 1.8 billion people each month. Through this, Facebook can know that users who are already highly engaged with each topic are being shown audio rooms that are relevant to them, while Clubhouse and Twitter are still working to sift through the many chats in-progress, and highlight the right ones for each user.

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Indeed, many Clubhouse users have noted that it’s become far more difficult to find engaging rooms since the app has been opened up to all users, while as noted, Twitter currently has no Spaces discovery element at all, other than using search workarounds to find live broadcasts.

It seems, then, that Twitter has either found optimal Spaces discovery via algorithm matching difficult, or the match-up with Communities just aligned to the point where it made more sense to go with the Communities tab over the Spaces one instead. Or it’s still testing both.

I don’t know for sure (I’ve asked), but given the Communities preview is the most recent, and it does work to address the discovery problem, which will be key to maximizing Spaces adoption, it seems like that’s the way that things are headed – which, if Communities ends up working out, could be a far better way to go in this respect.

But again, that does put Twitter at a discovery disadvantage, especially if Facebook sees significant potential in audio rooms and looks to boost them in more ways. If Facebook wants to win out, and beat Twitter on the audio social front, I’d say it probably could – but then again, the public nature of Twitter may also provide advantages for audio broadcasters that are not as readily available for those with smaller audiences on Facebook.

Which could mean that both Twitter and Facebook end up gleaning similar results from their audio social tools on aggregate. Clubhouse, unfortunately, does seem to have fallen away, though it is still gaining traction in India, and could still find a viable path forward.

But through Communities, if that works, and the focus on topic-based discussion, Twitter Spaces could become the audio social leader – at least until Facebook decides what it wants to do with the format.

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And eventually, you would assume, that these new Spaces cards will also include links to download Spaces audio for broadcasters who choose, which could become another element in Twitter’s creator monetization push.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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