Connect with us

SOCIAL

6 reasons your business needs social media marketing

Published

on

6 reasons your business needs social media marketing

Photo by Ketut Subiyanto: https://www.pexels.com/photo/black-female-barista-together-with-colleague-using-laptop-at-work-4350039/

Opinions expressed by Digital Journal contributors are their own.

Social media marketing has immense potential when it comes to reaching a wider target audience.

According to Instagram statistics, around 12 million individuals are browsing social media multiple times every day. 

This information is significant since it says that there is a tremendous amount of potential clients on social networks who are browsing social media at least once, if not more, throughout the day.

Advertisement

If you are still confused about why social media marketing is important, here are a few reasons that will definitely convince you!

  1. Increase Brand Awareness and Build Engagement

It’s simple – If no one knows about your brand, there’s no way they could ever turn into your clients. Social media gives your brand an increased exposure allowing you to contact a wider crowd but only if you invest enough time and energy into it. What’s more, no rules are stating that you cannot promote your brand on these platforms if you’re using a business account, so you don’t really have anything to lose!

It is a well-known fact that social media gets a lot of attention.

However, we understand that it can seem slightly intimidating to be able to find your place on Facebook, Twitter, Instagram, and other online media stages that are already loaded with brands trying to market themselves.

This is where you need to marry unique content with visually appealing designs. Between GIFs, images, live streams, etc, a content curation strategy must be smartly formulated and executed. What message would your clients like to see, how are they going to relate to your brand, and what will get them to tap on your post or comment on it to increase your profile visit on social media?

  1. Communicate Reliability

Customers are becoming more and more conscious about the kinds of brands they are supporting. Prior to settling on a choice, they’ll do a quick but thorough search of your brand’s online presence. 

Will they find a poorly managed Instagram account with 0 posts or a social media savvy display of your brand?  Setting up vigorous profiles that you update consistently with significant content will increase your brand’s credibility and ensure you establish a positive connection through social media, showing that your business is reliable, educated, and approachable. 

Search for ways in which you can showcase your expertise as a pioneer of your niche. By displaying your brand’s vision, mission, and values, you can help yourself increase engagement on social media as well as drive sales.

Advertisement
  1. Direct More Traffic To Your Website Or Blog

One of the principal reasons why businesses should utilize social media automation tools is to expand their site traffic. Without digital promotion, your site traffic is simply restricted to individuals who are already aware of your brand. When utilized successfully, social media marketing can turn into an extraordinary source of traffic.

Your social media profiles link directly to your website. Every social media visitor for you is a potential site visitor. Make sure you create visually appealing posts and add sharing buttons on them to increase the ease of sharing. Interact with your audience as much as possible since this is the only way to increase engagement on social media.

Lastly, always act Call-To-Actions (CTAs) to increase traffic to your site even more.

  1. Create A Strong Reputation As Excellent Customer Service Providers

With the overpowering ascent of social media, consumers today expect all brands to be accessible on social platforms to solve any queries the consumers may have.

Portraying a solid interest in customer care can construct significant connections between your brand and your clients. Also, with social media, the sector of customer care still remains as challenging and sensitive as before.

Social media platforms permit instant interaction between customers and the brand. Brands can likewise reply to their clients without any delay. With almost 50% of U.S. clients utilizing social media to pose inquiries about products or services, having a social media customer care strategy is critical.

  1. Gain Valuable Customer Feedback

Online marketing offers you ample chances to get important client experiences. With the assistance of social listening, you can easily gather data about their likes, brands that they support,  and a lot more. 

Based on this data and their direct feedback, you can employ relevant content generation and distribution strategies to fit the likes of your customers. Dissecting client experiences proactively can assist with creating even more effective marketing strategies.  

Gaining client insights can be of incredible help in figuring out what’s working and what isn’t for your brand. It will ultimately lead to an increase in engagement on social media.

Advertisement
  1. Increase Sales

Nearly 85 % of individuals purchase an item after they see it in their social media feeds. 

This social media research information makes social media advertising extremely important for all brands, irrespective of whether it’s big or still a startup, and also for individuals who are trying to drive sales.

If you market your brand well, sales are bound to increase.

When your brand picks a proactive online media advertising approach, it will reinforce your promoting methodology. You should figure out how to draw in your audience and advertise your products in a way that will encourage your profile visitors to buy them.

CONCLUSION

There you go. We believe that by now you must be convinced of the importance of social media for your business. Make full use of it and watch your brand prosper!

Source link

Advertisement
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS