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As elections near, Taylor Swift and sex tapes on the US campaign trail

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As elections near, Taylor Swift and sex tapes on the US campaign trail

Several US election candidates had the same idea when they attempted to win cool points by capitalizing off the release of Taylor Swift’s new album ‘Midnights’ – Copyright AFP/File VALERIE MACON

Khadija ADDA-REZIG

With fewer than three weeks left to go ahead of the US midterm elections, candidates are redoubling their efforts to reach voters — even relying on memes and sex tapes to make their cases, as evidenced by these offbeat stories from the campaign trail this week.

– Swifties run for Senate –

Several candidates had the same idea Friday when they attempted to win cool points by capitalizing off the release of Taylor Swift’s new album “Midnights.”

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Ohio Senate candidate Tim Ryan, Pennsylvania governor hopeful Josh Shapiro and New York Congressman Jamaal Bowman posted the album cover template on social media, subbing in their own pictures for the mega-star’s and inserting their policy platforms where the tracking listings appear on the original.

And Senator Mark Warner asked Thursday on Twitter “I wonder if one of @taylorswift13’s tracks tonight will be about data privacy … that’s certainly an issue that keeps me up at midnight.”

The singer, who has sometimes called herself “Miss Americana,” offered her own opinion on the state of US politics in a lyric from the “Midnights” song “Anti-Hero”: “Did you hear my covert narcissism lightly disguised as altruism like some kind of congressman?”

– Meme archive –

John Fetterman, the 6-foot-8-inch tall, tattooed, hoodie-wearing Senate candidate from Pennsylvania, recently created the Fettermemes — a site dedicated to memes intended to humorously ridicule his Republican opponent Mehmet Oz.

The platform functions as a library of sorts, archiving videos of the TV star surgeon divided into categories such as “Bad Policies,” “Scam,” “Weird,” “Out of Touch” — and one simply called “LOL.”

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Under each section are stored a compilation of clips of Oz in television interviews, hosting his own show, speaking at events and even dancing and eating a piece of watermelon.

Website visitors can download and use the videos — or photos also linked on the page — to create their own memes.

– Campaign sex tape –

Mike Itkis, an independent running for Congress in New York’s 12th district, generated buzz after posting a censored sex tape in an effort to show his “sex-positive approach.”

His campaign platform includes a call to “Make sexual rights explicit -– do NOT rely on privacy or free speech rights.”

The US army reserve officer stars alongside adult video star Nicole Sage in a 13-minute video called “Bucket List Bonanza,” published to a popular pornography site.

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Itkis’ website also proclaims he is “Not married. No kids. Not celibate. Atheist.” and lists his campaign platforms on sexuality in a less graphic manner, including the legalization of sex work and “to redefine abortion debate as a right to unplanned sex.”

– ‘Missy Elliott Day’ –

In Virginia, Republican Governor Glenn Youngkin declared October 17 as a special state holiday dedicated to rapper Missy Elliott.

The rapper, best known for her early-2000s songs such as “Work It” and “Get Ur Freak On,” is originally from the town of Portsmouth in the eastern US state.

“As a native Virginian, she has inspired young women in the Commonwealth and beyond to pursue careers in the arts and music,” Youngkin said on Twitter. “She is the American dream!”

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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