SOCIAL
China scrubs reports of teen quarantine death from internet
Chinese censors scrubbed reports that a teenager had died in a quarantine facility, disabling Weibo hashtags for ‘Ruzhou Girl’ and ‘Girl from Ruzhou dies in quarantine’ – Copyright AFP LIONEL BONAVENTURE
Chinese censors on Friday scrubbed reports that a teenager had died in a quarantine facility, after the case sparked anger and prompted citizens to question the country’s zero-Covid policy.
China is the last major country committed to a zero-tolerance Covid strategy, responding to dozens of outbreaks with lockdowns and sending entire neighbourhoods out to makeshift quarantine facilities.
But the public has chafed against virus restrictions, sometimes responding to fresh lockdowns with protests, while scuffles have broken out between citizens and officials.
Posts circulated on Chinese social media this week saying a 14-year-old girl had died in the central city of Ruzhou after falling ill in a quarantine facility and being denied prompt medical care.
The reports caused renewed anger, at a sensitive time for the country’s rulers.
China’s political elite are holding a key Communist Party meeting in Beijing this week, expected to secure a historic third term for President Xi Jinping, with the country’s propaganda and security apparatus on high alert for any source of instability.
Unverified videos on the Chinese version of TikTok appeared to show a person lying in a bunk bed suffering seizures, while others in the room screamed for help.
“At the start the kid was fine… then she went (into quarantine) for four days and had a high fever and now she’s gone,” a woman — described in other videos as the child’s aunt — tells viewers, crying.
The woman says the girl “had convulsions, vomiting and a high fever, and didn’t get medical attention in time”, complaining that local health authorities did not respond to calls while the child was in critical condition.
AFP could not independently verify the videos, and calls to Ruzhou city’s propaganda, health and Covid prevention departments on Friday were not answered.
– Hashtags disabled –
Chinese media, which have given cursory attention to similar lockdown-related scandals in the past, were noticeably silent this week on the Ruzhou case.
By Friday afternoon, censors had removed nearly all traces of the incident from the Chinese internet, disabling Weibo hashtags for “Ruzhou Girl” and “Girl from Ruzhou dies in quarantine”, and removing most of the videos mentioning the girl’s alleged death.
The hashtag page for “Ruzhou Girl” had recorded 255,000 views and 158 posts on Friday morning, according to the official statistics at the top of the page, though only four posts remained visible before the page was blocked completely later in the day.
“Have the lessons of Shanghai been forgotten so completely?” one of the last remaining posts on the page asked, referring to the megacity’s lockdown in the spring that left people without adequate food and supplies.
The poster demanded to know why “there wasn’t even a doctor to care for a girl who needed to see one”.
The incident comes a month after 27 people died in a traffic accident while they were being ferried before dawn to a quarantine facility in rural Guizhou province.
And in the lead-up to the Congress, censors removed virtually all references to reports of a rare protest in Beijing, that involved banners denouncing President Xi, as well as the Covid policies.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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