SOCIAL
LinkedIn Adds New Tools for Job Seekers, Including Updated Job Alert Systems
LinkedIn has added some new tools for job seekers, which will help to get them on the radar of more recruiters, while also enabling them to stay on top of the latest job listings as they come to hand in the app.
First off, LinkedIn has added a new element to its Open-to-Work option, which signals to recruiters and profile visitors that you’re open to employment offers.
Now, when you switch on Open-to-Work via your profile settings, LinkedIn’s system will also help you set up job alerts, so you can stay on top of relevant job listings.
That’ll ensure that you’re among the first to know about the latest openings, while LinkedIn’s also adding a new option in the coming weeks that will enable you to register your interest in working for an organization from their company page.
LinkedIn further notes that turning on Open-to-Work, either privately or in public, increases your chances of being messaged by a recruiter by 2x, while members who add the Open-To-Work profile frame are 40% more likely to receive messages from Recruiters.
In combination, these new tools could help you stay on top of emerging opportunities as they come up.
In addition to this, LinkedIn’s also adding a new ‘Hiring in my network’ filter for job searches, which will show who among your first and second-degree connections is recruiting at any given time.
As per LinkedIn:
“Now, it’s easier to tap into the power of not only your 1st-degree network but also 2nd-degree to support you on your job search. When you visit the Jobs tab on LinkedIn you can easily see who is hiring in your network – and your network’s network – so you can reach out to learn more about the opportunity or for a referral.”
LinkedIn’s also expanding its Skills Match listings on open roles, which displays how your listed skills match up with those in the position, while it’s also soon enable you to share your resume details with all recruiters in the app, in order to expand your opportunities.
“Once enabled, when recruiters search for specific skills, experiences, education, or keywords that match your resume, you’ll show up in their search-making it easier for recruiters to find and reach out to you.”
In other words, you’re expanding your potential search matches for open roles by giving recruiters more info to go on, beyond your LinkedIn profile alone, which could help to broaden your matches for open roles.
These updates will provide a range of new opportunities for job seekers in the app, with more capacity to signal interest, and maximize traction with recruiters.
And while they’re all relatively minor in isolation, combined, they could have significant sway in your job search process.
Either way, if you’re looking for a new role, it could be worth checking out these new elements, and seeing if they help in your process.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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